PART FOUR
PSYCHOLOGICAL WARFARE AFTER WORLD WAR II
## CHAPTER 14
The "Cold War" and Seven Small Wars
The period after 1945 has turned out to be considerably more turbulent than most Americans expected. Though the victory over Fascism and Japanese militarism has proved to be psychologically and historically complete, the struggles between the victors have developed such mistrust and bitterness as to create a present-day equivalent of the Thirty Years' War, rather than a period of peace as it was understood by educated men of the nineteenth century.
Along with many other military and political phenomena, psychological warfare has been thrust into a period of "no war and no peace" which has proved to be extraordinarily difficult for Western men to deal with either emotionally or intellectually.[45] Such phrases as Churchill's term, "the Iron Curtain," and Walter Lippmann's coinage, "the Cold War," have become a part of civilized speech throughout the world. They have obscured almost as much as they have explained. It is entirely conceivable that an adequate description of the present historical period will only be written after the forces now operating have ceased to be significant; at that future time it may be possible for serious and reflective men to determine what happened in the middle of the twentieth century.
=Recognition and Delay.= One of the preeminent factors in the psychological and opinion aspect of the turmoil in the mid-twentieth century has been the very sharp contrast between the _time_ on which a given event occurred, the _delay_ between the occurrence of the event and the final understanding of that event in their own terms by the strategic policy-makers affected, and the successful _recognition_ of the event in policy papers looking toward a further future. The political and strategic character of much recent military history has therefore been a grotesque comedy of errors--ridiculous if it were not so deadly serious--involving the lives of the major urban populations of the world.
An event such as the liberation of Indochina from Japanese military occupation in 1945, met competently and reasonably by the standards of an anticipated "world of 1946," which unfortunately never materialized, led to the frustrations, bloodshed, deceit, and warfare of the late 1940s, and by 1954 became partially intelligible as a facet of the free world's struggle against Communism.
=New Interpretations of Policy and Propaganda.= Polemic writing has been done concerning the role of propaganda, psychological warfare, psychological strategy, and comparable operations. In many instances the polemics have involved the presentation of two sides, each of which was right--one side maintaining that the old-fashioned world of free, sovereign nations, meeting in a parliament of man as constituted in the United Nations, could and should use the "realities" of traditional power politics as a guide to the present and the future, and should avoid the hopelessness, terrorism, and fanaticism of chronic ideological war; the other side with equal merits has often argued that the ideological war is here, that its deniers are the witting or unwitting sympathizers or appeasers of Communism, that their "realities" are outmoded, and that the United States must face up to a crusade which will end in annihilation or death for either the Communist system or the constitutional democratic group of states.
What such polemics overlook is the terrifying probability that events may happen so rapidly that no one on either the Communist or anti-Communist side is capable of assimilating a new datum, such as the development of the hydrogen bomb, the death of Stalin, or the appearance of Israel among the nations, _until well after the event has occurred_. The occurrence of public events in all past civilizations has involved a considerable number of public agreements on the major hypotheses concerned; as pointed out earlier in this book, the antagonists in older wars usually, though not always, knew what the war was about. Today the spiritual, psychological, logical, and scientific inconsistencies and paradoxes within each system are so deep as to make the definition of long-range goals almost impossible. Any one goal, such as the establishment of peace, the appreciation of an international system of alliances against aggression, the maintenance of national sovereignty, the protection of a free-enterprise economy, the assurance of self-determination to non-self-governing peoples, or the like, may, _if emphasized_, contradict the concomitant goals which support it.
=Communist and Anti-Communist Psychological Events.= Each of the two major systems has strengths of its own. The Communist strengths are sometimes too apparent to Americans, so much so that Americans exaggerate Communist power and overlook serious deficiencies in the economies and the political character of the Communist group of nations. The Communists can suppress dissidence with a fanatical party line: the price they pay is the abrupt shifting of that line as international situations change. The Communists can appeal to youth by their dogmatic faith that they are the masters of the probable future of the world: they risk much if this faith does not pay off and if the world's youth sometimes turns against them because they promise too much and deliver too little. The Communists operating from an allegedly material basis offer psychological and spiritual values of a perverted kind, but have very considerable propaganda value; they give people a chance to sacrifice themselves, to work for causes greater than their individual personalities, "something to die for," and an apparent understanding of history: yet the Communists also risk psychological exhaustion and cynicism among their élite cadres as well as among their mass followings.
In the next chapter, concerning strategic information operations of the United States Government in the foreign field, there will be further discussion of the psychological strengths of the free world; we will say at this point that in the light of the strategic and military contexts of the postwar period the free world has had the advantages of modesty, relaxation, and elasticity. Among Americans, even among intelligent Americans, it is frequent to find the assumption being made that the chief strength of the free world consists of its legal rights and its democratic political processes, rather than in its actual (not merely formal) toleration of many points of view and its actual relaxation of the populations under its control.
Since the free world is not committed to victory as much as is the Communist world, it can afford more defeats without a corresponding loss of morale. Since the free world has not promised a Utopian future, it can go from the reality of the 1950s to whatever realities the 1960s or the 1970s may bring without a sharp letdown in morale or widespread heartbreak among its most gifted advocates. In Cold War terms the free world is committed to fighting, but not to victory, while the Communists are committed to the actual though remote promise of triumph for their system throughout the world. The citizens of the United States can therefore contemplate the survival of the USSR or its annihilation and replacement by a democratic Russia with equanimity; their Soviet opposite numbers, group for group and class for class, cannot be as detached from the struggle.
Over all of us there hangs the entirely uncertain future raised by possible use of atomic bombs, hydrogen bombs, and other novel weapons--a future about which former Governor Adlai Stevenson felt so gloomy that he said another war would end civilization. (The rejoinder can, of course, be made that if another war would end civilization anyhow, win, lose, or draw, the United States might as well disband its defense forces now and enjoy life for the few short years that remain.)
=The Cold War.= In some respects the Cold War is not novel. It resembles the intercivilizational wars of the past in which competing civilizations with definite moral and political foundations fought one another for final survival. This kind of warfare is very different indeed from struggles waged between nations which have a common civilization and which have a common interest in the preservation of that civilization. The Americans of the 1950s are waging a struggle much more like that between the Protestants and Catholics in the years 1618-48 than they are to the Civil War of 1861-65 or the Revolutionary War of 1775-81. In some respects we Americans are back all the way to the fight between the Aztecs and Cortez or the struggle between Chinese and Chams in ancient Annam. What Mr. Lippmann calls merely a Cold War is something deeper, bigger, and worse than any war Americans have ever known before. The only parallel to it was the struggle between settlers and Indians on our own frontier: our battles with the Indians at least had the advantage of never leaving us with the hideous dread that the American Indians might sweep a White and Christian civilization from this continent.
=Nature of the Cold War.= The Cold War is therefore a struggle, the beginnings of which can be found at any one of several dates (1848, 1917 and 1943 are some of those given) which is now being waged between non-Communist states and a Communist group of nations. No one now living can speak with assurance of the outcome. Only the most foolhardy of optimists could visualize a world in which the better aspects of each system would be developed and the factors common to each would be underscored and strengthened as supports for a peace-seeking international system under the UN. The struggle is larger than a war because it comprises pre-belligerent, belligerent, and post-belligerent
## activities both in global wars and in a possible general war. On the
Communist side the techniques include sabotage, revolution, conspiracy, and fanatical organization. On the anti-Communist side a family of para-military weapons is gradually being developed and may or may not be thrown into the struggle. No war was ever as bitter or uncertain as this one because war, whatever its demerits, at least commits the nations to combat and to victory. War has the supreme merit of _decision_. The Cold War does not: people have to fight it without knowing what it is or what they would get out of it if they could obtain the advantage.[46]
=Origins of the Cold War.= In retrospect it is easy to argue that the Communist system has been fighting all non-Communist systems ever since 1848; that the Soviet system has been in a moral condition of war with all other governments since 1917; that the democratic-Soviet alliance against the Fascist powers during 1941-45 was a sham and a fraud covering a three-cornered war; and that therefore attempts at a good alliance between non-Communists and Communists were shams, mistakes, or frauds. This is easy to say in the 1950s; it was not so apparent in the 1940s.
It can even be argued that Yalta, and everything for which Yalta stands, was a tragic mistake and yet a blessed one. If the Western powers had not attempted to deal amicably with the Soviet Union at Yalta the Western peoples, already hypersensitized in matters of conscience, might have attributed to themselves and to their posterity an unbearable burden of guilt. We and our children might have gone down fighting while wondering in our innermost hearts, "Why didn't we make a _real_ try to avoid war with Soviet Russia?"
Though the Teheran and Yalta agreements have been violated by the USSR almost from the moment they were concluded, it can be argued that the Western world was wise in experimenting with appeasement because it liberated our consciences for future struggle. No one can possibly argue that we did not try to get along with the Communist system, that we failed to offer the Communists a reasonable share in the world of power politics, or that we threatened the Communists with aggression during the course of our anti-fascist struggle. For better or for worse, we _did_ try to get along with them. We have failed.
Why have we failed?
The failure seems to be much more on the side of the Communists than on the side of the free nations. Though it is possible for Left-liberals or hypercritical intellectuals to find fault with the U.S. and British position in this respect or that, short of extreme nit-picking it must be argued that the Communists jumped the gun on the Western powers in almost every case. Tito, while still in agreement with Moscow, proved implacable toward the constitutional Yugoslav government and the Church as they had existed before 1941. While Roosevelt was still living the Lublin Poles prepared a savage double-cross of the London Poles. Whether Communist action arose from a lamentable fear of our own aggressiveness, or a Machiavellian plan to conquer the world does not, at any time, matter very much; what matters is the almost indisputable fact that in many parts of the world the Communists undertook the initiative against the anti-Communists.
(The first edition of this book, PSYCHOLOGICAL WARFARE, was written in 1946 and published in 1948; the second edition is being completed eight years later, in 1954. Any reader who contrasts the two editions will see at a glance that the author, although suspicious of Communism, had no real anticipation of the fury or seriousness of the Communist attack upon the non-Communist world, nor of the strategic arguments and responsibilities which the free world would therewith be forced to accept.)
=The Cold War and the Actual Fighting.= As late as 1948, when the talented and bold-minded Lt. Gen. Albert C. Wedemeyer was Deputy Chief of Staff, the U.S. Army's psychological warfare facilities at the General Staff level consisted of a few paper assignments to colonels in operations and in training together with your author as a part-time consultant and one girl stenographer to keep the files. By 1953 these numbers were multiplied by the hundreds. Each of the military services has accepted its responsibility so that by 1953 there was not merely one Army PsyWar system, but there were at least five separate organizations in the U.S. Government in different places and at five levels directly concerned with these problems.
[Illustration: _Figure 71: Official Chinese Letter._ This surrender pass from Korea shows intelligent American use of materials from another culture--The ancient format, in this case, of the traditional Chinese bureaucratic letter.]
A curious division of responsibilities not anticipated by the Creel Committee of World War I or the OWI of World War II arose in the Washington of the Cold War period. While the military establishments were given jurisdiction over propaganda activities connected with actual combat, other propaganda activities were kept largely in civilian hands, though simultaneously the direction of civilian policy at its very highest level became para-military through the influence of the National Security Council.
In other words, most of the national foreign-policy decisions at the highest level have been dictated in recent years by strategic considerations. They have been National Security Council decisions, not Cabinet-type decisions of the kind which might have been made in the years of William McKinley or Warren G. Harding. Yet, even though the decisions have been strategic in type, the propaganda implementation of these decisions has fallen for the greater part on the State Department and on the economic aid program facilities, not on the military. The military have been pretty strictly confined to those aspects of propaganda which directly pertain to combat areas. By 1953 U.S. leaders had begun to understand the situation with which they had been dealing since 1947 and in light of that necessarily belated but correct appreciation of their own position, the William Jackson Committee began to recommend that propaganda policy be written not as something self-contained, but be considered an integral part of every other U.S. Government decision possessing world situation or news impact.
=The Cold War and the Home Front.= Among editors, professors, officers, officials, and other experts concerned with foreign affairs, there has been frequent lamentation that the American people did not take the great struggle of our time more seriously. The contrary should be argued, at least by way of contrast.
If it is true that the United States is engaged in a major struggle, if it is further true that this struggle has no visible end, if this struggle threatens all of us and our children as well with lifetimes of tension and violent deaths under ultra-destructive weapons, one may quite reasonably ask the question, _Which is the better reaction for the bulk of the American population: normality, emotional health, mild irresponsibility, and the stockpiling of nervous and physical strength for a time of trial which may lie far ahead; or, alternatively, tension now, worry now, responsibility now, fatigue now, all the way through from the uncertain present across the bitter and perilous future to the months of near-Armageddon which may lie fifteen, twenty, or thirty years ahead?_
Sadly and seriously, with no attempt at cleverness or mockery, a staff officer could argue today that the American people should leave their worries to their leaders so as to be strong when the time of trouble comes. In the field of civil defense, for instance, it is grotesque to spend billions on offense and little on the saving of American lives. On second glance, this may not be so grotesque after all. The technological advance of fissionable and thermonuclear weapons is so rapid, the development of guided missiles and other carrying instruments so swift and so unpredictable, that a 1955 model civil-defense system might become a fool's paradise by 1960. If this be true, it is better to live as well as we can to maintain the profession of arms at an adequate level, to hope (quite irrationally) for the best, and to let the dead of the future bury their dead as best they may.[47]
=Alternatives to Victory and Defeat.= In a cold war, as opposed to a war, the role of the armed services is to deter the enemy, not fight the enemy, and the purpose of the government is to achieve an accommodation (in the sense of an arrangement satisfactory to both sides), not a victory. If this is correct, serious reappraisal must be made of the U.S. PsyWar position as well as of our strategic thinking.
The alternatives to victory and defeat are forms of survival of the competitors. The entire health of each competing civilization matters. It is obvious enough to Americans that we must remain prosperous, free, constitutional, democratic. It goes without saying that we must, as far as our individual fortunes permit us, retain our belief in God and derive from religious beliefs those spiritual strengths not available to the Communists. What is not often raised is the equally important factor of _the conquest of probability_.
Wars are much more often won by people who are sure they are going to win than by people who know that they would _like_ to win, but who think at the same time that they _will_ probably be defeated. The over-confidence of a Cortez or a Mao Tse-tung may seem insane to many of us. With the passion for security so prevalent in individual and national lives, both the Western powers and the individuals comprising them grotesquely exaggerate the margin of safety which they need in which to survive.
Part of this springs from the fact that much of our civilization is not forward-looking, that neither young Americans nor old Americans have a clear-cut or hopeful picture of what the world should be, will be, and must be, by A.D. 2055. On the Communist side it is frequent, but not universal, to discover that the best Communist cadres are made up of men who are dead sure that Communism will win, who are equally sure that Communism does not have to be right in order to win, and who are sure that "objectively and scientifically" (whatever that may mean), the Communist system is almost certainly destined to succeed. If Communism cannot get out of succeeding, the responsibility of the individual Communist becomes bearable; he is still seriously and tragically responsible for the expediting or the delaying of the inevitable, but he does not take the mantle of God or Karl Marx and state that this is the world as he wishes it to be and that the world of his desires will come into existence if, and only if, he fulfills his personal responsibilities to the utmost.
In Asia, perhaps more than in Europe, there are many persons who are turning toward Communism, not because they think it is good or just, or even because it is powerful, but simply because it is _likely_. Every individual in his own life has known that he cannot undo the passage of time, the aging of his body, the death of his loved ones, the loss of opportunities which might have been seized, or even his own death; in their individual lives men of all nations perform the feat, characteristic of the human being and apparently shared by no other species of life, of living from day to day in a constant reconciliation of the past and present with their own estimate of the probable future. At times in history, _that which should happen_ seems to be unleashed like spiritual lightning and men rally in frenzy around causes which for the year or the decade seem inspiring, terrifyingly beautiful, and within human reach; through most of history, _that which is apt to occur_ provides a more sober guide to the future and men prepare to live in accordance with its standards.
In the battle of the probabilities the PsyWar of the Western powers has been weak, high-pitched, and uncertain, while the insistence of the Communist themes has been as monotonous and hypnotic as a jungle drum. For better or for worse, the Communists have broken a path through to what they think to be the future; we of other nations have not.
The chief element of anti-Communist victory--practical, sober expectation of a certain and final downfall of the Soviet system--has thus far been lacking on the anti-Communist side.
The Communists, on the contrary, have unreasonably, provocatively, and untruthfully raved, screamed, shrieked, and lied to bring about that better world which, curiously enough, their most effective cadres considered to be an inevitable world. Thus the UN prisoners held by the Communists during the Korean war were subjected to a constant bombardment of Communist propaganda concerning their personal responsibilities before history and the opportunities which they would have to serve peace and mankind, as these noble concepts are set forth on the Red side.
=The End of the Cold War.= If the hypothesis set forth above (page 251, note 3), namely, that the Cold War may turn out to be unendable war except in terms which no living man can visualize, it may be true that appreciation of the role of psychological warfare (whatever it may later be called) in this struggle may have to wait a few more years. One factor often overlooked on the American side has been the _limitation of the originators_. Propaganda, to be effective among foreign peoples or foreign armies, cannot and should not outrun the strategic capabilities or the political intentions of the issuing power.
It does no good for an American propaganda radio to pledge battle to the death while the U.S. press services amiably discuss an accommodation with the Communists. Comparably, an official propaganda plan to make the people of France feel that the Americans love and admire them is not very realistic if, in terms of column-inches of French press material, unofficial American utterances are related to France to the effect that the French are washed up, their cause in Indochina hopeless, their economy unviable, and their political goals foolish. The years 1950-54, during which the Korea struggle took place and in which NATO and the European Defense Community (EDC) came to prominence, often showed a proclivity on the part of U.S. official propagandists to go far beyond that which their home public would support. Need it be said that the effects on foreign public opinion were possibly deflationary?
An imaginable end to the Cold War may lie in neither victory nor defeat, in neither accommodation nor reconciliation, but in the development of more, newer, and different quarrels. Hostility of Protestant and Catholic faded out in Europe when the hostility of French, Germans, Spaniards, and other nationalities came to be more important. It is a problem for the psychiatrist and sociologist to answer if they can. Is it possible that semantics of war-causing quarrels can be superseded by anything other than _different_ quarrels? A tension-free civilization is imaginable; given the characteristics of most present-day cultures it is scarcely more than merely _imaginable_.[48]
If within the limits of practical possibility one were to list the hypothetical requirements for an end of the Cold War, the following might stand forth:
(1) General war leading to destruction of either the Communist or non-Communist systems; _or_
(2) Prolongation of the present Cold War atmosphere until new and more interesting quarrels arise which make the present ones obsolete; _or_
(3) Reconciliation of the Communist and anti-Communist systems, by some process not now imaginable, along the general lines of Franklin D. Roosevelt's "Grand Design;" _or_
(4) Collapse of all major civilizations under impact of fissionable and thermonuclear weapons; _or_
(5) Gradual erosion of the anti-Communist world and an eventual Communist victory by sustained Communist successes short of war--or the alternative of gradual erosion of the Communist world and the creation of a constitutionalist and libertarian probability of victory, also without the outbreak of general war.
It would be a brave and foolish man who would say which of these the world should expect, but it would be a stupid staff officer who did not anticipate at least one of them and who did not as a military officer or government official do his best to bring about "victory" in a form which his side could define, recognize, welcome, and achieve.[49]
=The Seven Small Wars.= The foregoing extensive discussion of the Cold War has been included because it explains a great deal of the apparent contradictoriness, irresoluteness, and uncertainty of the small wars which have occurred since the end of World War II. The seven small wars fall into a threefold pattern, if China is excluded (China is taken up in the next section). This is the first pattern; five of the seven wars were Asian struggles against the Western powers: Korea, Indochina, the Philippines (in which Communist Filipinos regard the United States as their ultimate enemy), Malaya, and Indonesia. In Korea and Indochina the struggle came to be Communist-controlled. In Indonesia the struggle ended in a nationalist victory. In the Philippines the struggle degenerated into petty skirmishes between a native constitutional government and Communist extremists. One war was an expression of European nationalism on the soil of Asia, with the creation of the new state of Israel. The third category is, of course, the special case presented by the Indian-Pakistani fighting which is a struggle between Asian nationalisms without much intervention from either European colonialism or Communism.
The most important of these wars were the five in Korea, Indochina, the Philippines, Malaya, and Indonesia. The Israeli struggle appears pretty well settled as a fighting war and the India-Pakistan issue appears not to be one which will lead to general war between those two countries. The predominant group of wars shows variations of the same components in different quantities.
Each was a reaction to the fall of Japan's short-lived East Asia military empire. Each involved partial or complete resistance to economic affiliation with the capitalist world. Each had an ingredient, though these differed in stress and direction, of local Asian nationalism. Except for Indonesia, each eventually became a part of the world-wide front between Communism and anti-Communism. These wars deserve consideration one at a time for their PsyWar content.
[Illustration: _Figure 72: Intimidation Pattern._ A Korean-language leaflet maximizes the threat to enemy ground personnel of U. S. air operations. The enemy dug in.]
=The Special Case of China.= None of the wars mentioned above was as bloody or as tragic as the Chinese civil war between Communists and Nationalists which ended with a Red victory in 1949. The China situation is too complicated to be summed up in a single paragraph. The political, economic, and propaganda components on each side of that war are as yet not completely assessed.
For instance, one of the major factors in the defeat of the Nationalists consisted of the withdrawal of the Japanese managers and technicians from China as well as of those Japanese troops who had been maintaining a degree of law and order in Manchuria and North China. This withdrawal was not only sought by such "progressives" in the State Department as John Stewart Service and Alger Hiss; it was also enthusiastically endorsed by conservatives such as General Wedemeyer, who shipped the Japanese out and General MacArthur, who received them. No American, right-wing or left-wing, seriously proposed replacing the Japanese with United States or United Nations personnel until the Nationalists had enough trainees to manage a modern, capitalist China. By withdrawing the Japanese the Nationalists and the Allies destroyed the political and economic system under which the Nationalists proposed to operate and were then astonished when the Nationalists met defeat.
In the China policy situation the contribution of Communist covert propaganda within the United States in preventing aid to Chiang in the crucial years of 1947, 1948 and 1949 should not be overlooked; neither should it be overestimated nor considered the sole determinant of events which took place within China.[50]
=PsyWar in the Indonesian-Dutch War.= A rapid and talented command of propaganda was shown by the Indonesians in their retention of power in the face of a Dutch landing in the islands in 1945-46. The Indonesians were readily alert to the necessity for obtaining U.S., British, Australian, and other foreign sympathizers. They opened propaganda offices abroad and did an excellent job of presenting their own case. While Indonesian combat propaganda against the Netherlands troops is not recorded as having had much effect on Dutch morale, their use of global strategic propaganda to support a local war was excellent. Netherlands ships were refused docking and loading services by Australian stevedores. American press and public sympathy ran very largely in the Indonesian favor. Indonesian acceptance of the political concept, "United States of Indonesia," which was dropped as soon as independence was won, may have played a significant role in winning American sympathy.
[Illustration: _Figure 73: Communist Wall Propaganda._ Wall messages have been ubiquitous in China for many years, leading one wit to accuse the Chinese of "mural turpitude." Here the ancient Chinese device has been turned against English-reading personnel.]
Dutch military and strategic propaganda in their war with the Indonesians suffered from uncertainty on the Dutch side as to the goals of the war, the suspicion that a Netherlands victory would be nothing more than a triumph of colonial capitalism, and the insistent interference of United Nations and United States observers. The Dutch were never able to put across the point that Indonesia derived its nationhood from Imperial Japanese sponsorship and the Netherlands withdrawal was dictated as much by the practical necessity of reconciling world opinion and balancing the home budget as by the militarily untenable nature of the Dutch enterprise.
=The Philippine War Against the Huks.= By contrast, the Republic of the Philippines faced a very serious military situation in the challenge of the Huk armies--tough Communist troops concentrated in central Luzon--who waged a cruel and bitter war, rather like the struggle of the Irish Republicans against the Black-and-Tans. By 1950 the Philippine Government was in a serious position. There was at least the remote possibility that if the Government continued to falter, the city of Manila might have fallen to a Communist _coup_.
In this situation Ramón Magsaysay, as Secretary of Defense, developed some of the most provocative and audacious anti-guerrilla operations of the postwar period. To meet the Communist claim that the struggle was one of the landless against the rich, he offered all surrendered Huks resettlement in a new land project; he visited the project himself frequently enough to make sure it remained a valuable demonstration area. To allow the common people to help the Government, without their suffering from Communist reprisals against themselves or their families, he disseminated secret methods whereby the people could communicate with the Government forces. He established a psychological warfare office under Major José Crisol. This office was doing as good a job of tactical PsyWar with leaflets, mimeographs, loudspeakers, light planes, and other field and headquarters equipment as any army installation which the author has seen. Most of the doctrine and procedures for the operation of the office were American, but the content of the materials was Filipino. Catholicism, Filipino patriotism, Malayan nativism and peasant common sense were some of the factors used to underscore the Philippine Army's appeals. In the following three years the Huks shrank seriously although the danger could not be said to have been eliminated altogether.
=Indochina and Political Warfare.= With devotion, often with heroism, frequently with brilliance, the French military forces in Indochina fought a Communist-captured nationalist movement known as the Viet Minh; they fought despite the accompaniments of a wretched and vacillating home policy, incredibly poor psychological relationships with the native élite, and security situations which pass all American belief. (One Vietnamese recently told the author that the pro-Communist Viet Minh soldiers fought as long as they could against the French and then came back to French territory to eat good food, visit their families, rest and relax before returning to the field to murder more French sentries, blow up more French patrols, or attack more French outposts.)
It ill becomes an American to criticize the French for their policy in Indochina since it was by virtue of a U.S. strategic decision and a U.S. logistical action that Indochina was turned first from Japanese hands into the hands of the British in the south and the Chinese Nationalists in the north. The British did not care much about the local situation. The particular Chinese Nationalists in northern Indochina were mildly sympathetic with local nationalism, but chiefly preoccupied with stealing everything that could be put on a truck. After this ill-fated liberation the Americans then assisted the French in transporting forces back to Indochina. This was after much of the U.S. press and many U.S. leaders had indicated their disapproval of French colonialism and had given indirect but powerful encouragement to Viet Minh's rebellion against the French. Having helped foul up the situation for the French hopelessly, the United States then observed their return (a return which was definitely, though indirectly, made possible only by U.S. aid to France) with uncertainty and disquiet. It took the Americans four years to decide that they were on the French side and even then they were not very much on the French side.
Neither were the French.
The "French side" was an indefinable amalgam of old-fashioned French colonialism, the membership of three small Asian states in a French Union, and anti-Communism. The French made the mistake which the Americans repeated when they invited the Chinese Communist general, Wang Hsiu-ch'üan, to New York to defame the United States through the courtesy of the United States Government, or when they tried dealing with the Chinese Communists, fighting them, dealing with them, and fighting with them again. When the French finally decided to seek an all-out military victory against the Communists they set up local governments which they themselves promptly dishonored, giving them neither prestige nor authority enough to combat the Communist menace in local Asian terms.
That the French should have held the Asian anti-Communist front under these strange political circumstances is a credit to France. The Indochinese war has been dirty, discouraging. It has often verged upon the hopeless. The French have been criticized by the Americans in the early period of the reoccupation of Indochina for not turning the country over to Communist "nationalists" lock, stock and barrel; later the Americans criticized the French because the French did not annihilate the same "Communist nationalists" whom the Americans had previously lauded. In the end, Dien Bien Phu and Geneva were the inevitable concomitants of Panmunjom. Once we made "peace," the French had to make an equally bad "peace" too.
The United States was adroit enough to obtain the immense psychological leverage of getting the Korean war recognized as a UN war. The Indochinese war was not made a UN war even though it was the same enemy who was being fought--Asian Communists underwritten by Peking and guaranteed by Moscow--in each case.
Amazing though it may seem, practical psychological warfare was almost completely neglected by the French until the Americans supplied the French with printing facilities for French Annamite leaflets in 1950. By 1952 the French had assigned staff officers to carry out psychological warfare responsibilities and were making a serious effort to link up with the other anti-Communist forces in East Asia for the purpose of obtaining psychological warfare know-how. A considerable improvement in tactical psychological warfare was made between 1950 and 1952. The strategic psychological warfare position of the French in the area must be referred back to the "battle of the probabilities," mentioned earlier in this chapter. So long as French, Americans, and Annamites all feel that a French defeat is quite probable and say so both publicly and privately, it will be difficult for the French to make the Indochinese believe that Viet Nam, Cambodia, and Laos are here to stay as French-protected and anti-Communist nations.[51]
=Malaya and the MRLA.= The MRLA, or Malayan Races Liberation Army, is a Chinese Communist guerrilla army operating in the jungles of Malaya. Malaya (minus the island of Singapore, which is a separate Crown Colony to itself) has been constituted in the postwar period as a federation of Malay sultanates. The British have talked a great deal about the self-government of Malaya, the eventual end of their own rule, and the progress of the people. Everything, or almost everything, which the British say is true--except for the fundamental fact that the Chinese in Malaya can, under British rule, enjoy anything except life, purpose, and honor.
What are "life, purpose, and honor" in basic human terms?
They are the rights to belong to something, to be a part of history, to make one's own world move, to be a human being superior to other human beings, to be vain, to be proud, to be self-sacrificing.
After years of war against the Chinese Communist guerrillas who have small components of Malayans and Indians with them, the British have not yet found a single British brigadier or major general of the Chinese race. The world at large on the anti-Communist side has yet to hear of a Chinese-Malayan hero who served mankind by falling martyr to the Communist terror or by emerging as victor in valiant heroic combat.
The Chinese in Malaya, as the author has observed at first hand, are probably more prosperous than any other Chinese have ever been anywhere in the world. Under capitalism today the Chinese communities in Malaya have achieved a degree of wealth, health, and education which Communist China will be remarkable to have achieved if it survives and succeeds for the next hundred years.
Does this not give the lie to the great Communist myth concerning Asia--the myth accepted by many Western politicians, intellectuals, and newspaper men--that the struggle between Communism and anti-Communism is a struggle for living standards? that the issue is an issue of "who will provide the best livelihood"?
On the pro-Communist side in Malaya, Chinese who are not religious and who are known for their practicality and secularism, struggle for the chance to go forth and suffer, to serve in an army with bad medical service and no pensions, to face an almost certain death in the jungle, to lose life and property (which they could keep on the British side) in order to gain that other kind of life--life with honor and purpose, on the Communist side.
The British meanwhile progress, no doubt. In many respects the British administrations in Singapore and Malaya are more enlightened than some of the local governments in the United States. But whatever the reason, they do not seem to belong to the Chinese who live there or even to the Malays. They are governments for the people, and not (so far as the local people seem to judge) governments _of_ the people.
Is it reasonable to ask in the mid-1950s that decent British officers and civil servants convert themselves into apocalyptic fanatics of a weird composite Asian nationalism? Can the British make revolution in Malaya when they are rather fatigued with their own Labor revolution at home? Can we Americans, who have made nothing, absolutely nothing, out of the heroism and romance and tradition that might have been reconstituted as the ancient kingdom of Ryukyu (Okinawa), be in a position to chide the British for not doing that which we ourselves do not undertake?
The Communist magic is strong, bad magic. In North Korea it created officers in an unreasonably short time, developed fanatics while we were trying to develop gentlemen, and came close to defeating us in the perilous weeks of the Pusan perimeter. In China soldiers of whom many Americans despaired when they fought on the Nationalist side became desperate assault infantry under Communist training. The timid and quarrelsome Annamites who had given the French so little trouble before Communism organized them, fought like leopards once they read Marx, Lenin, Mao Tse-tung and Ho Chi-minh.
Was this why the Communists were able to continue in Malaya? No one has ever accused the British Army of a lack of ingenuity. The forces who developed desert raiders, coastal commandos, air-dropped _banditti_, and a plethora of amusing, shocking, and audacious innovations cannot be accused of a lack of imagination.
The British _did_ use psychological warfare in Malaya strategically, tactically, in the field, in the cities, by radio, and by print. When Carleton Greene was directing the British PsyWar effort from the headquarters of that redoubtable gentleman, Malcolm MacDonald, British Commissioner General for South East Asia, he even resorted to the device of writing individual letters to known Communists and leaving these letters scattered through the jungle. The British used white propaganda, black propaganda, grey propaganda; if there had been a purple propaganda they certainly would have tried it. Alex Josey came close to it when he shocked the planters in Malaya by delivering socialist speeches over the Malay radio in an attempt to pull the Left wing off the Communist bird.
Sir Henry Gurney, the High Commissioner of the Federation who was murdered in 1952, was a veteran of irregular warfare. He had faced the Zionist terrorists in Jerusalem and was a man without fear. His approach to the problem of confronting Communism was _hopelessly sane_. The Communists were offering young Chinese the intoxication of craziness, of a mad and heroic righteousness to justify the misspending of their lives. Sir Henry's answer was decency, goodness, security, prosperity, authority, liberty under law. He offered everything except glamor, terror, inspiration, and romance--
Everything except the chance to join the British side.
What kind of British side?
A British side which, like the Communist side, would welcome the makers of the future, the builders of the next civilization, the arbiters of history.
The Communists have presented a high bid against the U.S. and Britain as well as the other Western powers. We have not yet overbid them. The high bid is the opportunity to join, to belong, really to be equal, not just legally equal, and, above everything, to share, to struggle, and to work under conditions of heroism for a common goal.
=The Right to Join.= The West has lost a lot of the Cold War in Asia because the Communist side could be joined and the Western side could not be joined. There is no American party in India, but there is a Communist party. There is no anti-Communist army to which cadres of men from either Soviet-occupied or Soviet-free territories can be made welcome. There is no command point for the anti-Communist struggle. There is the promise of immense U.S. help, even the promise of British, Colombian, Ethiopian, and other help, for Korea or other Koreas. Is there much willingness _to be helped_? Is there any way that we can let ordinary Asians in on our side?
The top levels of this problem are, of course, political. They must be solved in the light of a U.S. home public which eschews crusades and dreads adventures. At a lower level the problem becomes one for the military staffs of the future. How can the United States, the United Nations, or other anti-Communist forces recruit native leaders and native followers under circumstances of dignity and honor? How can we either learn to love the allies we have or to find allies whom we can love? Until then much of the spiritual and organizational advantage in Asia will fall to the Communists. We may have the better ideals, but if people who are determined to illuminate their own lives with the splendor of risky, heroic, or self-sacrificing action (and who insist on doing something desperate somewhere somehow, so as to relieve the ignominy, poverty, and monotony of their existences) cannot learn how to join us, they will perforce join the other side.
A slight or even a substantial increase in economic welfare in the Asian states seems to the author to favor a sharp increase in Communist strength. When people are desperately poor or sick they cannot worry about causes. When they become moderately well off--well enough off to know that they are despised, poor by our standards, ignorant by our standards--then the point of psychological frenzy comes in.
=Propaganda Techniques in the Seven Wars.= Neither in the Chinese civil war nor in the seven other wars listed has there been much refinement of propaganda techniques over World War II. As a matter of fact, it took the Korean war two years to come up to the standards of Normandy. It is amazing how many propaganda techniques had become lost arts between 1945 and 1950. The author himself flew _under_ the Chinese Communist forces along the Han River in March 1951 when the voice plane in which he rode as an observer had to hug the valley bottoms in order to get its message to the Chinese ground forces past the sound of its own propellers; instead of ingenious, up-to-the-minute gadgets to dispense leaflets the author joined the young officers in the plane in throwing the leaflets out of the plane door by hand. He thought ruefully about the leaflet bombs and leaflet dispensers which had been used in Europe and in Burma, and when he returned unharmed to Taegu he submitted one more red-hot memorandum recommending the obvious.
[Illustration: _Figure 74: Divisive Propaganda, Korean Model._ In this leaflet an attempt is made to show the Asians-die-for-the-Kremlin theme.]
The strategic PsyWar self-limitations imposed by the United States on the United States in the Korean war were also crippling. The United States did not desire anything which a professional soldier would recognize as victory. U.S. opinion was divided as to whether all of Korea should be liberated by UN forces. At the policy-making level--certainly among our allies--there was pretty general agreement to remain at peace with the supply dumps and high command of the Chinese Communist forces in Manchuria and China while fighting the forward echelons of those forces in Korea. The United States would not accept defeat nor would it seek a decisive victory because victory might have involved the risk of war.
Under these conditions it must be pointed out that General MacArthur had the first and only PsyWar establishment ready to operate the moment the Korean war began. Col. J. Woodall Greene ably managed the Tokyo headquarters for most of the period of the Korean war. The Department of the Army showed great good judgment in bringing back Brig. Gen. Robert McClure, who had been Eisenhower's PsyWar chief in Europe, to the new Department of the Army's PsyWar establishment which was created on 15 January 1951 in the Pentagon as a part of Special Staff, United States Army, with the title of Office of the Chief of Psychological Warfare (OCPW). When General McClure departed for Teheran, he was succeeded at OCPW by Brig. Gen. William Bullock. The last period of the Korean war found Korean local PsyWar at the headquarters of Eighth U.S. Army in Korea (EUSAK) under the command of Col. Donald Hall, who had probably seen more continuous PsyWar service than any other officer in the U.S. Army.
## CHAPTER 15
Strategic International Information Operations
From 1776 to 1945 the U.S. system of government managed to survive in a world comprising many types of government without setting up its own propaganda and agitational forces. Propaganda through most of the twentieth century was pretty clearly limited by the U.S. conception of propaganda as a weapon auxiliary to war. "Psychological warfare" became proper, in conventional American terms, only when there was a war to be won. With the coming of peace in 1945 there was considerable uncertainty as to whether the United States should have a propaganda establishment at all.
Even at the time of writing (1954) there is still some doubt as to whether the United States needs propaganda facilities. The William Jackson report of July 1953 indicated that the terms _propaganda_ and _psychological warfare_ were unsatisfactory. Of course they were. They still are. The world itself is unsatisfactory--in terms of the traditional, humane, rational U.S. point of view.
The story of U.S. "peacetime" propaganda since the end of World War II is a very complicated one. Quantity, direction, purpose, and quality have shifted with the various turns of the international situation. The subject has become much more difficult to write about since the time the first edition of this book was written in 1946.
In the first place, governmental secrecy has been very sharply restored. Even very routine State Department operations for putting across the U.S. point of view have been shrouded in masses of classified documents. For reasons not always evident to the outside observer, the assumption has become prevalent that the normal operations of the United States Government should be kept confidential, secret, or even top secret. Often it would seem that the attempt to maintain secrecy in non-sensitive functions is not worth the security effort at all or, contrariwise, may even reassure the antagonists of the United States by not letting them realize how serious and how unfriendly our plans or policies with respect to them may be. (This is not the time or place to discuss the problem of secrecy as a protection against domestic criticism--which secrecy, of course, has often become, to the detriment of both the government and the citizens of the United States.)
In the second place, not only have information activities become more hush-hush: they have also become more complicated. It is difficult to do justice to an intricate moving panorama of activities, some of which may not be mentioned or described under existing law.
=Demobilization and Remobilization.= The ending of the OWI and the installation of the International Information Service, mentioned above on page 184, in turn changed into the information activities of the Department of State. These were headed from 1945 to 1953 by an Assistant Secretary of State for Public Affairs. In 1953 a Director of the United States Information Agency, _not_ under the Department of State but mysteriously attached to the National Security Council, was inaugurated. The overseas operating component of USIA remained the United States Information Service (USIS), transferred from State Department control.
In other words, there were eight years in which the Department of State had primary responsibility for the conduct of peacetime propaganda of the United States. This was the first and only time that the United States Government had in a period of relative peace undertaken a sustained propaganda effort.
The effort had ups and downs because neither the citizenry nor the officials knew whether the country was in a condition of peace or at war and, if at war, at war with _whom_. To some the enemy was Communism, the ideology; to others, Communism the movement; to still others, the USSR; to others, the Korean Communists, but not the Chinese Communists; to others, the Chinese Communists in Korea, but not the Chinese Communists in China; and so on, _ad infinitum_.
The general history of these eight years was, by and large, a first phase in which the United States demobilized or destroyed propaganda facilities which had been built up with great skill and at great cost during World War II, and a second phase in which those facilities were
## partially rebuilt and the skills rediscovered. The low point in this
development was probably the winter of 1947-48.
For a while, the rumor went around Washington that the Secretary of Defense, Louis Johnson, would not tolerate the utterance of the words _propaganda_ or _psychological warfare_, and that the Secretary of the Army, Kenneth C. Royall, refused to have the topic mentioned to him. That may be the exaggeration characteristic of newspapermen, but it epitomized the spirit of that time.
While "psychological warfare" almost disappeared from the Department of Defense and the three services during this low point, the State Department never quite demobilized. For one thing, the State Department had inherited the OWI facilities and the Army facilities in the occupied countries--Austria, Germany, Korea, and Japan. As the heir to substantial informational facilities the State Department kept a certain minimum activity going. Facilities such as American Broadcasting Station in Europe (ABSIE), Radio in the American Sector--of Berlin--(RIAS), the Information Control Commands in the American Sector of Germany, Information and Education (I&E) Section of the General Headquarters of the Supreme Commander for the Allied Powers (SCAP) in Japan--these (though sometimes renamed) represented going propaganda concerns which required a Washington command post.
Meanwhile, it became standing operating procedure in the U.S. diplomatic establishment to attach some kind of an informational facility to every diplomatic establishment and to most of the major consulates.
Since there were always advocates of complete propaganda dismantlement, as well as enthusiasts for the maintenance of information programs, the issue of remaining in the propaganda business or getting out was always more or less in doubt. The economy and the demobilization phases of 1947 and 1948 were stimulated by evidence of Soviet bad faith in Europe during 1949 and brought into sharp focus by the outbreak of the Korean semi-war in 1950.
It is not possible to do justice to all these different systems in a single phrase. Even as late as the present, it is sometimes difficult to determine why the U.S. need have an information program operating in such entirely friendly countries as Cuba, Haiti, Ireland, or Australia. There is some point to the argument set forth by ultraconservatives that what was good enough for Theodore Roosevelt ought to be good enough today; that, in other words, the United States should be known for what it is and not by what a few hired promoters can say about it.
As in so many other fields of activities, however, the past is irrecoverable. The United States can no more return to the pre-atomic age in propaganda matters than it can in defense matters. The world we have built is with us and the only alternative to survival seems death. With respect to the specific field of propaganda, this leads to occasional curious political alliances. Sometimes the conservatives in U.S. politics are so conservative they want no propaganda at all; at other times these same conservatives are so anti-Communist that they want more propaganda. On occasions the Left within the USA has viewed U.S. propaganda with alarm and at other times has demanded that there be more of it and that more of the content be Left.
=Assistant Secretary of State for Public Affairs.= The Assistant Secretary of State for Public Affairs has been the principal officer of government responsible for the conduct of U.S. propaganda during 1945-53. His successor, the Director of the United States Information Agency, faces very closely related problems. Fortunately, one of these Assistant Secretaries of State has written an excellent book relating his experiences and the problems of his office in detail. Edward W. Barrett in his _Truth is Our Weapon_ (New York, 1953), describes his own experiences with two years in that position. The Assistant Secretary had the help of an interdepartmental committee which, under various labels and with various degrees of secrecy, attempted to coordinate the foreign informational activities of the various departments of the United States Government to common goals.
Later, as will be described, the Assistant Secretary of State for Public Affairs was supplemented by a Psychological Strategy Board outside of the Department of State and still later by a White House assistant in charge of informational policies at the highest level.
What can be said of this first U.S. peacetime performance in the propaganda field?
The Assistant Secretaries themselves have been men of varied capacities and interests. Mr. Barrett was an OWI veteran and a journalist of high standing. George Allen was a tough-minded career diplomat. Howland Sargeant was a distinguished government official. William Benton was the founder of the most successful "canned" music system for restaurants and the most vigorous promoter which the _Encyclopædia Britannica_ ever had; later he became a Senator. Men such as these can scarcely be called tight-lipped fanatics emerging from the hidden recesses of a U.S. "Politburo." They and their colleagues did a surprisingly good job.
American travelers overseas were often amazed to find that the U.S. propaganda effort was far more polished and purposeful than an observer within the United States could expect it to be. The activities of the Assistant Secretary of State for Public Affairs consisted of supervising the domestic origination of broadcasts directed to the Soviet Union, the satellite countries, neutrals, and friends. The radio system was generally known as the Voice of America. To this degree he had charge of a propaganda system operated within the United States by Americans, but speaking to foreigners, sometimes by transmitters located within the USA and more often with relay transmitters which picked up programs originating in the continental United States and rebroadcast overseas.
One echelon removed, there were installations attached to the diplomatic and consular establishments of the United States which were usually known as USIS although in some particular cases quasi-private facilities were sponsored instead. In each foreign country there was at the embassy or legation level a Public Affairs Officer (PAO) who was the information specialist for the diplomatic mission and--in theory at least--in charge of all U.S. propaganda or informational activities, whichever one preferred to call them, in the country to which he was accredited.
A complex hierarchy of officials routed, relayed, screened, and coordinated programs from headquarters to the PAOs in the field and proposals or requests from the PAOs back to headquarters.
=Other U.S. Facilities.= A complicated element in the State Department's conduct of propaganda was the fact that at no time did the State Department enjoy even a monopoly of the _governmental_ mass communications of the United States abroad. (It goes without saying that at no time did the State Department achieve or seek control of private U.S. mass communications such as the international editions of _Time_ and _Newsweek_, the circulation of American books and magazines on a commercial basis, commercial American-owned publications abroad, or the like.) At the very least level of competition the State Department had the Armed Forces Radio Service (AFRS) broadcasting to most of the countries in which the State Department was active--often broadcasting in quite a different tone of voice and with very different content. In many instances, foreigners who understood English preferred to listen to the lively radio programs transmitted for the edification of U.S. service personnel stationed abroad, rather than to listen to "canned" programs made up for the benefit of themselves as a foreign target. (The author has seen Chinese shopkeepers in Singapore listen very seriously to a sergeant giving the news of the day at dictation speed from an armed services transmitter somewhere in the Pacific Ocean area.) In 1948 there was virtually no coordination between the armed services and the Department of State. As time went on, the two sets of U.S. broadcasts took a certain amount of note of each other. Coordination was not as easy as it might seem on paper.
After all, what is one to do? Is it valid to "propagandize" our innocently cherubic service personnel abroad whom so many domestic purity leagues and local pressure groups are anxious to defend? After all, these service people possess fearful weapons. Each has a Congressman to whom he might write. But if service personnel in a foreign country are to be given nonpropaganda materials, how can the same area be given propaganda materials for the benefit of the indigenous personnel? The propaganda from the United States Government must not be too much at variance with the "nonpropaganda" of the United States Government. If the two extremes of communication were too far apart, the United States Government might look like an ass. That would be most unhappy.
Over and above the contradictions and difficulties involved in the operation of at least two governmental systems and many private systems of U.S. news communication and dissemination systems in foreign areas, there is the further problem of additional U.S. facilities. Sources such as _The Washington Post_, Joseph Alsop, James Reston, and other well-informed Washington journalists often hinted gloomily and darkly that U.S. cloak-and-dagger operations are still going on; Dorothy Thompson was often troubled by what she regarded as the feckless successors of the wartime OSS. Many times Americans resident in local areas concerned seemed never to have heard of the hush-hush operations in their own overseas homes, operations which were denounced with purple prose in Washington; we can say that covert operations, when they have been really uncovered, as in the case of the _Time_ story about overzealous U.S. support of a German nationalist resistance group, turn out to be much more pale than the lurid columnists or inside stories from Washington would lead one to believe.
More serious have been the duplication, and triplication, and occasional quadruplication of _official_ informational activities. The overseas economic and military aid program, known successively as Economic Cooperation Administration (ECA), Mutual Security Administration (MSA) and Foreign Operations Administration (FOA) has not only supplemented the existing leaflet, broadcast, and other informational activities of the State Department and the armed forces with a third set of information programs; it has itself had a fourth rival in the Point Four administration, the Technical Cooperation Administration (TCA), which was both a part of State and not a part of State, depending upon the
## particular situation overseas.
=Radio Free Europe and Radio Free Asia.= Over and above the Government's operations in this field there have been the quasi-private undertakings of the Committee for a Free Europe and the Committee for a Free Asia. These have been privately sponsored and privately financed by altruistic organizations dedicated to broadcasting those things which the State Department finds it impolitic to put on the air. The degree of governmental contribution or participation is not known, although it is often touched upon in the U.S. press; that the organizations are to a definite extent private is evident in their ability to broadcast local and controversial news to particular Iron Curtain countries and by the fund drives which they have waged with little contribution boxes inside the USA.
The advantage of the RFE and RFA type of operation is that by giving voice to independent nongovernmental resistance to Communism it has often been possible to go far beyond the limits which intergovernmental protocol would impose upon U.S. official broadcasts. That is, the United States can scarcely describe a deputy minister in the Rumanian Government as a scoundrel, thief, pervert, or renegade; Rumanian exiles allowed access to Radio Free Europe stations need have no such limitations. On the other hand, there is the difficulty that Radio Free Europe, because of its U.S.-based finance and management might lend an unnecessary U.S. sponsorship to genuinely independent anti-Communist undertakings. Here again, as in the case of the reconciliation of the State Department and Defense broadcasts, it is impossible to draw a doctrinal rule which would prescribe on one hand that all propaganda broadcasts should be unofficial or that they should all be official. One cannot even say that they should all be coordinated.
=The Psychological Strategy Board.= Coordination was nevertheless attempted--at least for the governmental side. In 1951 President Truman created the Psychological Strategy Board, bringing the versatile and judicious Gordon Gray back to Washington for the purpose. The prescribed role of the Board was to coordinate, plan, and phase all United States information policies so as to achieve maximum effect from the governmental effort; not once did the Board dare reach out for a penny's worth of jurisdiction over private U.S. facilities. The Psychological Strategy Board was only originally under the chairmanship of the Director of the Central Intelligence Agency, then General Walter Bedell Smith, with the members of the Board consisting of the Under Secretary of State, the Under Secretary of Defense, and the Deputy Director of what was at the time known as ECA, later MSA. The Board had a series of able staff directors and small staffs detailed from other Government departments on a permanent basis to serve as a working secretariat. The precise operations of the Board were cloaked in extraordinary secrecy. It cannot be said that U.S. propaganda worsened in the two years following the establishment of the Board; neither can it be said that U.S. PsyWar operations scored any coups so striking as to deserve a position in the annals of international affairs.
=William Jackson Report.= After the Republicans came into office in 1953, President Dwight D. Eisenhower moved to overhaul the information establishment. He appointed a committee under the chairmanship of William Jackson, a former OSS official and investment banker, and under the secretaryship of Abbott Washburn, who had headed the superlatively successful advertising department of General Mills, Inc., which had successfully given away millions of prizes for millions of box tops from cereals consumed by American youth or flours relished by the American housewife. Some of the liberal press commentators eyed the committee gloomily as it went to work. Nevertheless, that portion of its report which was made public turned out to be a document of remarkable finesse and sophistication.
The report, released in July 1953, pointed out the Psychological Strategy Board had erred in trying to plan informational activities in its own light instead of considering the _informational aspects_ of every single U.S. Government activity possessing international significance. The report recommended the replacement of the Psychological Strategy Board by a more realistic policy-coordinating organization which would coordinate not merely propaganda policies, but all policies and, having coordinated all policies, would then resolve upon maximum psychological exploitation of the policies which had been decided.
In a sense this is rather like saying that the United States should have a President, since the powerful chief executive of this government has, since 1789, been the final arbiter of executive matters, both foreign and domestic. In another sense it can be interpreted to mean that the responsibilities of the Presidency are so great that no one man could perform in his head all the staff work necessary to see through the opinion-reactions which might develop abroad to U.S. executive decisions made here at home. If the latter supposition is true, it means that the United States is saddled with one more intricate governmental process made necessary by the closeness, dangerousness, and importance of international affairs in the lives of Americans and their government.
=Operations Coordinating Board.= On 3 September 1953 President Eisenhower, then at Denver, Colorado, issued an Executive Order abolishing the Psychological Strategy Board and creating the Operations Coordinating Board. According to informed press comment at the time, it was the intention of the White House to carry out the recommendation to this effect made by the President's Committee on International Information Activities. The new Board was located immediately under the National Security Council. C. D. Jackson was a significant member of the Board, but not as chairman; the chairman was Walter Bedell Smith. Besides General Smith, then Under Secretary of State, the Board included Harold E. Stassen, Director of the Foreign Operations Administration; Allen W. Dulles, Director of the Central Intelligence Agency; and Roger M. Kyes, Deputy Secretary of Defense. The President also directed that Theodore C. Streibert, Director of the U.S. Information Service, make himself available.
In so far as this development represented an attempt to coordinate the framing of U.S. Government policy in such a manner as to achieve maximum impact on the rest of the world, it represented a major step forward. The de-emphasis of "psychological warfare" or "psychological strategy" as operations which could somehow or other be efficacious _without_ a context of material support through the real-life behavior of the Government issuing the propaganda was a healthy sign indeed.
_Psychological warfare_ is at best a cumbersome and pretentious label for an important modern political and military weapon, the use of mass communication. The definition of empirical "psychological warfare" given in Chapter 3, and reproduced as it was originally written in 1946, makes it perfectly plain that the term acquires specificity which is made plain by the particular individualities involved undertaking the operation at any given time: psychological warfare is not an ancient term which is so well defined by the usage of centuries that modern men would be ill advised to redefine it or to sweep it aside.[52]
Indeed, the basic weakness of the term _psychological warfare_ is its pretentiousness within American civilization of the 1900s. No one now knows whether the United States of the 1960s will turn out to be dynamic, forward-looking, insistent upon its own view of the world. It is difficult in the 1950s to see how the next decade or so could bring forth anything as explosive or violent in the social and political field as the atomic bomb has been in the field of fission. The United States certainly does not seem to be on the threshold of a new Islam. For better or for worse, the U.S. strengths are the strengths of sobriety, calmness, health. They are the strengths of _living_ as opposed to the strengths of _revolution_. Revolution may be strong; it may even be pleasurable to some persons involved, but as Denis W. Brogan has pointed out in his _The Price of Revolution_ (Boston, 1952), revolution has a cost factor which must be weighed against the results expected from it.
In the context of mid-twentieth century affairs it is almost pitiable and endearing to see us Americans of this time, who are so little given to the drama of fanaticism or the salvation of the world through cruelty, attempting to dramatize our own modest and reasonable operations by giving them melodramatic and pretentious labels. If the Communists torment us long enough they may make us into alert brutes; this seems doubtful now. It seems probable that we will continue to be brave without becoming fiendish in combat, strong without becoming ferocious in peace.
Varying definitions of PsyWar are adopted by official agencies from time to time. The current (1953) Joint Chiefs of Staff definition runs as follows:
"Psychological warfare comprises the planned use of propaganda and related informational measures designed to influence the opinions, emotions, attitudes, and behavior of enemy or other foreign groups in such a way as to support the accomplishment of national policies and aims, or a military mission."
This definition differs from the one given in Chapter 3 in the following important respects: it stresses the _planned_ character of PsyWar; it restricts the pertinent measures to those of an _informational_ character; and it makes clear the operational goals. It is not clear why it is necessary to stress the element of planning of PsyWar as distinguished from other sorts of war, unless it is a homily to the PsyWar operator to keep his functions in line with those of other national activities. The question of restriction to informational character is more serious; it excludes the interpretation that in essence, psychological warfare depends upon warfare psychologically waged. Thus, substantive operations of a noninformational character, adopted and executed primarily for their psychological effect, could properly be called PsyWar. Finally, the specification of goals is chiefly important for the control of the function, and can largely be taken for granted. Therefore, to preserve an inclusive view of the function which will comprise the range of variation in official definitions--including those of one's enemies--the author stands by the definition stated in 1946.
=Limitations of the American Originators.= There are illusions about psychological warfare--illusions spread, in many cases, by the overenthusiastic friends of this kind of operation. Excessive claims have been made for the efficacy of propaganda. Sometimes psychological warfare has even been offered as a substitute for war or for diplomacy. On other occasions Americans have asked that their government do "as well as" this or that foreign government in the propaganda field, forgetting that the United States is a republic and a democracy, and therefore subject to the sharp limitations which republican, democratic governments possess.[53]
A republic cannot impose a purpose upon mankind.
A democracy cannot enounce a policy and then stick to it for years and decades.
Americans are not Messiahs. The limitations of American civilization over and above our specific political institutions are such as to make it impossible for Americans to lead a fanatical counter-crusade against Communism, or to guarantee to the human race at large that Americans of 1955 promise that Americans of 1975 will perform this or that specific
## action.[54]
_American_ propaganda is always limited precisely because it is _American_. Even in an age of atomic weapons, to be _American_ means, to some degree at least, to be _free_. The people of this country, or at the very least an awful lot of them, _do_ have something to do with operating the government. A new election and a hostile House of Representatives can cut off the funds for any project no matter what its merits may be in the eyes of the top-secret planners. The outside world knows this even if Washington politicians and bureaucrats sometimes forget. One can even contradict the title of Archibald MacLeish's famous poem, _America Was Promises_, and state categorically that in the propaganda field, America certainly is not promises. The promise of a tsar or a dictator is usually good for his lifetime, whereas the promise of the United States is good only within the letter of the law--a specific treaty, a definite commercial agreement, a very sharp and very narrow commitment.
There is an American strength in international affairs. This strength does not lie in a propaganda capacity to promise, to threaten, or to commit the United States Government to future courses of action. It lies, rather, in the immense probabilities of American life, in the virtual certainty that the American people will react in such and such a fashion to a new aggression, that the American people will (if attacked) in all probability destroy their attackers, whoever those attackers may be, and that the American people, despite their occasional shortcomings in matters of racial tolerance, political freedom, and economic injustice, will in the long run be solidly ranged behind whatever policies seem to promise equality, prosperity, and freedom for all mankind.
The limitations of the United States as a source of propaganda are sharp. There is no U.S. party line; it is virtually impossible to imagine that within our civilization as we now know it there could be one. There might be an official U.S. line, unanimous and binding upon all federal departments, but the federal government itself is, after all, only one among the forty-nine separate governments operating within the continental USA. The state governments, the cities within them, and the people at large are free to contradict what the federal government may say at any given point.
American strength cannot be sought in unanimity. U.S. propaganda is incapable of pulling the Sudeten rabbit out of a Munich hat. Short of an intimate and extreme danger of war itself, the U.S. Government cannot threaten a foreign government very successfully; too many U.S. citizens would immediately shout at one another, at their own government, and to the foreigners concerned: "Those Washington officials don't really mean it! We don't want war. We're not going to go through with it." If the USA moved against Spain, there are friends of Franco in Washington who would tell him to sit tight; if the USA moved too rapidly against the Communist world, there are plenty of Americans, both in and out of government, who would say privately, through the press, or by letters that the Indian Government or some other should assure Moscow and Peip'ing that the U.S. would not dare carry through.
Exploitation of U.S. propaganda strength must therefore always be developed from _the probable or apparent "center" of American opinion at that moment_. It is impossible to find a U.S. policy which can be made compulsory and unanimous upon all Americans both public and private. It is not impossible through an adroit combination of the skills of leadership, foresight, and a keen awareness of intra-U.S. politics to devise foreign-policy programs which will command the decisive assent of the American people.
=War and Unanimity.= The less peaceful the world is, the more effective a peacetime information program can be. The attack of the Communist aggressors in Korea, which involved the U.S. armed forces, pushed the U.S. public into line behind the U.S. Government in a way which no degree of propaganda manipulation from Washington could have contrived. In times of danger the American people stick together. In times of relaxation they scatter about. One should not plan a crusade for the American people to carry out unless one is sure that someone on the outside will goad the American people with repeated stings of danger or trouble.
Once war breaks out, the American people have in the past shown a very good capacity to unite in winning and finishing the war. There is no reason to suppose that the situation will be different in the future. What is perplexing, and for the present insoluble, is this: how can the American people, short of getting involved in war, become so purposeful, so decisive, so nearly unanimous, as to take actions which will prevent a war? The situation in the early 1950s is on the Communist side a major crusade against what the Reds regarded, or pretended to regard, as "aggressive" U.S. capitalist power.
In other words, the Communists of the world had a crusade against the USA. The USA had a crusade against no one. A prominent Washington official long displayed the sign in his office: I Ain't Mad at Nobody. In a very real sense this epitomized one of the very real moods of the American people. How do we defend ourselves against a crusade, especially if we have no desire to have part in a counter-crusade?
U.S. propagandists sometimes forget that they are not speaking for a mere nation, but are the representatives of something which is far bigger than any single nationality--they are the spokesmen, whether they like it or not, for a way of life which is new in the world, for a kind of freedom which, though coarse, is real. Characteristic American strengths have been, are, and will be the strengths of patience, endurance, versatility, and curiosity. It is foolish to ask Americans to be strong in bitterness, strong in hatred, strong in a cruel or proud self-righteousness. We are not Japanese, or Prussians, or Russians; we are not Irish, or English, or French; we are mostly European and yet un-European. Our propaganda will be effective only if it springs from the simplest and strongest aspects of our life at home. Our material prosperity is beyond doubt; what is not so evident to the outside world is the frugality, the kindliness, and the humble foresight which drove so much of that prosperity into being.
=The Propaganda of Friendship.= U.S. limitations are nowhere more evident in peacetime propaganda than in the oft-repeated phrase of "winning friends for America." The desire for having a friend is a deep necessity amid the crowded loneliness of U.S. urban society. The necessity to "be liked" leads to grotesquely exaggerated inferences as to what "being liked" may involve. Americans in and out of government often argue that America should "make friends" on the naïve assumption that "friends" are useful to nations in time of trouble.
This is, of course, not true.
The Swedes were very good friends of the Norwegians. Nevertheless, the Swedes saved their Swedish skins by sitting back when the Nazis overran Norway.
Did Lithuania have an enemy? Did Latvia have an enemy? Did Estonia have an enemy? These countries were the good friends of all the Western powers. These countries have disappeared.
The United States was a friend of China, a friendship boastfully and sentimentally proclaimed for more than a hundred years, from the days of Daniel Webster to the finale of George C. Marshall. What use was it to the Chinese to have the United States as a friend? When they fell upon trouble, a U.S. Secretary of State denounced their government as corrupt and told the Chinese how good the United States was.
Friendship does not usually lead to war or peace. War and peace depend upon survival. Any veteran will remember men whom he disliked intensely in his own wartime outfits: he never day-dreamed of turning them over to the enemy just because he was personally antagonistic to them. _A common danger from something_--more complicatedly, _a common interest in something_--is a far more potent assurance of future strength and strategic action than is friendship.
Friendship operates between individuals, not between the overgrown corporate fictions which are called nations.
If you were a West German, and if you were absolutely positive that all Americans were lovely people, you would be wise to join the Soviet side. That way, if the Russians win, you will have appeased the enigmatic and implacable Muscovites. On the other hand, if the Americans win and you are sure they are lovely people as well as good friends of yours, they will not _really_ mind your having joined the other side as a matter of temporary factual necessity. If a man is your best friend he may jump into the river to rescue you, should you fall in; unfortunately, he might prefer to telephone a rescue squad. But if he is handcuffed to you, you are reasonably sure that if you fall in he will be with you.
Call it propaganda, call it information, call it international communication--under any name the major point remains: _Americans can find trustworthy future allies through commitment to common interest or common danger_. Friendship is pleasant, but not of the essence. In some cases it might be desirable for leaders or key groups in important foreign areas to realize that the United States could be a _worse enemy_ than the Soviet Union, rather than to realize that the U.S. is a friend. If the French were sure of this--that is, that a Soviet-occupied France would get sixty-five hydrogen bombs dropped on it while a U.S.-occupied France would get only three--they might prefer the Americans whether they liked them or not.
Is this kind of communication consistent with American ideals? Perhaps not. Yet _honesty_ has always been one of the American ideals and perhaps honesty may take us in the future to a stronger and a wiser position than friendliness has taken us in the past.
## CHAPTER 16
Research, Development, and the Future
Psychological warfare is part of civilization. Civilization, no matter how one defines it, is not a static thing. It is an immense fermenting,
## active, often turbulent composite of the _whys_ and _hows_ of the way
men and women think and behave. The short-run factors in a civilization are often as important as the long-run ones. Though the United States from 1860 to 1960 has been a steady part of the west European, predominantly Christian civilization, the United States has undergone immense changes of fashion, belief, appetite, preference, and behavior. With any changing, developing civilization, "war" may seem like a very static term, so that the Civil War and the war of the Western powers against Germany of 1939-45 may to some degree seem comparable phenomena. They are comparable, but only within sharp limits.
=The Meaning of War.= Nowhere is the transitoriness and changeability of modern civilization more evident than in the significance which intelligent men and women attach to the term _war_. War was "noble" in 1861-65, but in 1941-45 it was "noble" only for the most perfunctory and most hollow oratory. Push the contrast farther: "psychological warfare" was an unknown element in 1861-65; by 1941-45 it had become fashionable. (One can seriously doubt that President Lincoln ever worried about Northern citizens becoming "un-American" under that rubric, though he had plenty of traitors to worry him.) The years 1945-53 were momentous. A whole string of new ideas, new terms, and new behavior patterns appeared within the USA in a mere eight years. What the next twenty years will bring is deeply uncertain.
War is coming to mean the effectuation or prevention of revolution, not the half-savage, half-courteous armed conflict of sovereign nations. War is getting to be chronic again.[55] War between entirely comparable states such as the United States and Canada, Mexico and Cuba, Indonesia and India, Iraq and Saudi Arabia, or any similar combination, is getting to be more and more unthinkable. War between ideologically dissimilar states, such as North Korea and South Korea, Communist China and Nationalist China, Viet Minh and Viet Nam, USSR and USA, is getting to be virtual normality.
=Research into Tension.= It is true of all people that they solve
## particular problems, in many cases, some time after the occasion for
solving the problem has passed. What is called "decision" in government, politics, and in personal affairs is very often not the selection of one very real course of action as against another equally real course of
## action, but the confirmation of a commitment already made. If this is
true of every-day life, it is even more true of scholars and experts. One of the disabilities of our time in the field of the social and psychological sciences and the humanities lies in the fact that although government officials recognize problems some months or years after they have arisen and finally attempt to deal with them, scholars frequently get around problems decades after any practical occasion for decision has passed.[56]
Nowhere is this more evident than in the discussion of tensions as a cause of war. Tension certainly contributed very much to the outbreak of war in 1914. It is possible that the tensions and hostilities of Europe in the 1930s which allowed Fascism and Communism to become threatening and powerful also contributed in the end to the outbreak of war in 1939. It is difficult, however, to suppose that the coming of war in September 1939 was itself the result of tension except as a very remote and indirect cause. This author believes that tension leads to a perpetuation of a kind of civilization in which wars are possible, but cannot persuade himself that an additional factor of tension within civilization as we know it can be an immediate cause of war.[57]
Research into tensions has been carried fairly far. It may be that the wartime role of tension can be ascertained by scientific methods, so that the psychological warfare of Power A can cause so much more tension than Power B, either among the élite or among the general population, that Power B cannot further continue the war. Alternatively, it is imaginable that Power A may be able to relax tension so sharply among the élite or broad population of Power B that Power B's potentiality for war, or decision to wage war, can be postponed.
For purposes of research it seems worthwhile to suggest that tension appears to be highly prevalent in the two most powerful military civilizations on earth today: the USSR and its satellites, on the one hand, and the cluster of Western powers, on the other. Tension appears to be caused by the complexity of every-day life, the demands made upon the psychophysiological organization of each individual human being, by the technological facilities available, and through the relief offered within each civilization by the opportunity to discharge hatred against members of the other civilization instead of recognizing self-hatred for the very real problem which it is.
In other terms, it is tough to be modern; the difficulty of being modern makes it easy for individuals to be restless and anxious; restlessness and anxiety lead to fear; fear converts freely into hate; hate very easily takes on political form; political hate assists in the creation of real threats such as the atomic bomb and guided missiles, which are not imaginary threats at all; the reality of the threats seems to confirm the reality of the hate which led to it, thus perpetuating a cycle of insecurity, fear, hate, armament, insecurity, fear, and on around the circle again and again.
=Revolutionary Possibilities in Psychology.= It is possible, but by no means probable, that the rapid development of psychological and related sciences in the Western world may provide whole new answers to the threats which surround modern Americans, including the supreme answer of peace as an alternative to war or the secondary answer of victory in the event of war. Nothing in the existing academic literature on the subject of psychology of war, the psychiatry of modern mass behavior, the psychology or psychiatry of present-day power politics, justifies the inference that an applicable solution to our "problems" is at all near. The "problems" are almost all aspects of our entire lives and one cannot solve life like a Delphic riddle or a single scientific experiment.
It would be unwise of U.S. military and political leaders to overlook developing strengths within American every-day talk and thinking, whether academic or popular. Too specific a concentration on the problem of winning a war may cause a leader or his expert consultants to concentrate on solutions derived from past experience, therewith leading him to miss new and different solutions which might be offered by his own time. Changes need not always be thought of as weaknesses, which they are if past criteria are retained as absolute standards. Men born in the period 1910-20 may have endowments which are not commonly found among men born in the period 1930-40, yet it is entirely possible that the generation born during 1930-40 may have capacities and resistances which the older generation does not altogether appreciate.
Apply this concept to Communism. Communism loses strength every day that it exists: each day deprives it of novelty, each day makes it a littler more familiar, each day makes its leaders one day older. If Americans can learn how to be flexible and imaginative and to understand themselves as they really are, they might find that the real American appeal to the youth of the world would be much greater than the Communist appeal. It was unfortunately characteristic of the United States in the early 1950s of the Cold War that U.S. propaganda was based on ideals and standards _older_ than the ideals and standards competitively presented by the Communists, and that therefore in many parts of the world the struggle between Americans and Communists appeared to be a struggle on our side of the old against the young. Nothing could be farther from the truth. The United States army in Korea in 1950-53 was one of the most revolutionary armies in history, an army dedicated to non-victory, pledging allegiance to a shadowy world government of the United Nations behind the practical reality of the government of the United States. Perhaps never before in many centuries have men fought so matter-of-factly, so calmly, so reasonably. They fought well and did not need to be jazzed up with the hashish of "making the world safe for Democracy" or "establishing the Four Freedoms."
The temper of the U.S. forces in Korea in 1951 was demonstrated by a Reserve sergeant who scarcely knew he was in the Reserves until he was on a boat bound for Pusan. He was a practical man, anxious to get home, but willing to do his share in this war as long as he had to. He was given the assignment of testing the voice plane of U.S. headquarters at Taegu. The loudspeaker was not working quite right, and he was instructed to test the plane at 500, 1,000 and 1,500 feet. The plane flew low over U.S. headquarters. The roar of the engines almost deafened everyone within the building, yet even above the roar of the engines there could be heard the bone-chilling hum of the silent loudspeaker--an immense magnification of the noise one hears from a radio set which is turned on without being tuned to a station. Everyone expected the sergeant to say, "This is the EUSAK voice plane testing; one-ah, two-ah, three-ah!" Instead the immense voice came through clearly, through brick, and plaster, and wood, through air and trees. It must have reached four miles. The gigantic voice of the sergeant seemed to roar over half of South Korea as he said, "Why--don't--you--imperialist--sons o' bitches--go--back--to--Wall-Street--where--you--belong?" It was said that fifty colonels grabbed for their phones simultaneously, but the purely American gimmick to the whole story lay in the fact that the sergeant was not punished. No damage was done. The Americans thought their enemies were funny or silly. We had shown that we were not afraid of Communist ideas. Several South Koreans told the author that they regarded the Americans as inscrutable people indeed.
The development of modern civilization is certain to have developments in war both as to the purpose of war and as to the modes of war. It seems likely that in the face of the supreme danger of atomic and thermonuclear weapons nations will resort more and more to small wars and semi-war operations which will offer the opportunity of strategic advantage without the cataclysmic danger of a world-wide showdown. In a very hush-hush way the U.S. Army is looking into the possibilities of small and irregular kinds of war; security regulations prohibit the author from discussing some of the interesting new developments in this field.
=National Research and Development Programs.= The United States Government considered as a whole has developed a very adequate scientific research program. Most of this is quite properly keyed to the physical and mechanical sciences, in which the most tangible results are obtained. Substantial strides are being made in the medical and allied fields. Some research is, however, being carried out in fields pertaining to psychological warfare. These are worth describing, but it must be remembered that research on PsyWar may not affect PsyWar itself as much as research in other fields which, by changing the character of war, will change PsyWar too.
Within the general research field, two basic approaches have been recognized by the U.S. Army as being distinct from one another: developmental research and operations research. _Developmental research_ consists of that research which creates new weapons, new methods of war, new devices or procedures, doing so by digging through modern science, investigating its applicability to military problems, and then advancing the frontier of science, when necessary, in the military interest. The goals of _operations research_ are more modest and, in some respect, more provocative. Operations research takes operations as they exist and reexamines them from beginning to end to discover how much of each operation is scientifically pertinent to its stated goal, what economies, modifications, or changes might be introduced, and how the operation might be improved.
=Developmental Research in PsyWar.= At the time of the close of the 1950-53 phase of Korean hostilities, the PsyWar being conducted by the United States Army in Korea showed little sign of having been influenced by developmental research into this field of activity. The leaflets were not better than the leaflets of World War II, nor even very different. Because of the peculiar political limitations of the war, the radio program was not as good as the performance of ABSIE under Eisenhower. The tactical use of loudspeakers had shown a very marked improvement over World War II standards, but to a non-engineer such as the present writer neither the Communist loudspeakers nor our own seemed strikingly better or different.
Developmental research had a great deal to offer, but the gap between initial scientific advance and practical military application appeared to be too broad to warrant the assumption that the research had transformed the U.S. PsyWar program.
=Operations Research in Korea.= Operations research--sometimes slangily called _opsearch_--was applied to the Korean war with highly uneven results.[58]
Among other things, Army officers in the PsyWar field showed, early in the Korean war, that land forces possessed tactical opportunities which combat propaganda could exploit very effectually. Various experiments were tried, none of them so decisive as to affect the outcome of the war, but some of them of real tactical value and others of great importance in obtaining Chinese prisoners.
One of the points examined was surrender as a _process_. Surrendering does not depend upon the disposition of the individual enemy soldier to say _yes_ or _no_ to the war as a whole. He could say _no_ a thousand times and still be on the other side shooting at us.
The actual physical _process_ of surrender is an elaborate one consisting of the psychological processes of getting ready to give up on the other side, the physical capacity to surrender when the opportunity for getting captured presents itself, and the alternative, more difficult process of deliberately leaving the other side and getting to our side alive. In 1951 and 1952 there were considerable developments along this line. Americans learned much about how to teach enemy soldiers to surrender. Late in 1952 and early in 1953 the front had become so static that it took extraordinary heroism for soldiers--outside of a tiny minority engaged in reconnaissance patrols--to get away from their own side and surrender to the enemy without being killed by their friends as deserters or by the enemy as sneak attackers.
The U.S. public did not realize that throughout the Korean war the Communists--Russian, North Korean, and Chinese--enjoyed a distinct radio advantage over the UN side both as to funds available for programs and as to number of station-hours on the air. The language gap between the Americans and Chinese was so extreme that it was hard for Americans to realize that the Chinese broadcasts covered wider audiences and covered them better than did our own. American restraint in this field may have been dictated in part by the fact that the war was a limited war consisting of combat only with those armed Chinese Communists on North Korean territory, but not with armed Chinese Communists elsewhere in the Far East.
=Philosophy and Propaganda Development.= In terms of specific literature of PsyWar it is difficult to find many contributions of professional philosophers to PsyWar since the end of World War II. This is curious, in view of the Communist propagation of philosophy, no matter how perverted its form, as a major weapon. The American philosopher, Dr. George Morgan, who became a career diplomat, was simultaneously a Soviet-area expert and a key figure in the Psychological Strategy Board. There were not many others like him.
Philosophy offers an opportunity for the reexamination of cultural values. The indoctrination of those professors who will teach the teachers of the generation after next will influence the capacity of future Americans to have a world-view which will give them the utmost opportunities for action in the military field while retaining as far as possible the blessings of U.S. civilian civilization. That U.S. civilization is still civilian and not military is, of course, beyond cavil.
The William Jackson committee was a voice crying in the wilderness when it asked for new terms and new ideas against which to set U.S. propaganda operations in the world of modern strategy. Philosophers may have had the capacity for finding some of the answers, but philosophers, of all people, do not like to be jostled or hurried. The author has never heard of a philosopher employed on a confidential basis by the United States Government to think through the historical and cultural rationale of a U.S. military victory for the future. Writers such as F. S. C. Northrop and Erich Fromm--to name only two sharply contrasting personalities--have written books which possess high significance for the international propaganda field. The connection appears, however, to be tangential.
=Literary Contributions.= Almost all the best propagandists of almost all modern powers have been, to a greater or less degree, literary personalities. The artistic and cultural aspect of writing is readily converted to propaganda usage. Elmer Davis is a novelist as well as a commentator. Robert Sherwood is one of America's most distinguished playwrights. Benito Mussolini wrote a bad novel. Mao Tse-tung is a poet and philosopher, as well as a Communist party boss. Down among the workers in the field, such American novelists as James Gould Cozzens, Pat Frank, Jerome Weidman, and Murray Dyer, have worked on U.S. psychological warfare.[59]
Though literary men have converted their writing to propaganda purposes, few of them have gone on to define the characteristics of a specific conversionary literature or to compile canons of literary style applicable to the propaganda field. The contributions may lie in the future.
=The Social Sciences.= The American Association of Public Opinion Research (AAOPR) is the professional league of U.S. propagandists and analysts of public opinion; its quarterly, _Public Opinion_, is the key journal in the field. The members of this association are drawn both from the social sciences and from the psychological sciences, ranging from such practical operatives as Dr. George Gallup and Elmo Roper to austere theorists like Professors Nathan Leites and Hadley Cantril.
A good argument can be presented to the effect that the skills brought from the social-science into the propaganda field are more valuable once they are employed full time in that field than an attempt to apply political science, or sociology, or economics, each as an individual compartment, to the field of propaganda. There is still no book available with the title _The Politics of Knowledge_,[60] even though the reception, control, prohibition, and dissemination of knowledge is a major factor in all modern governmental processes both in and out of the propaganda field.
=Psychology and Related Sciences.= There has been an immense amount of work done by psychologists, much of it classified, on the field of propaganda. Some of this work is refreshing in the extreme and should provide nasty surprises for the Communists in a major war. Other parts are restatements which if translated into operations might or might not prove feasible with the kind of army we Americans have or are likely to have.
One of the most conspicuous developments since World War II has been the application by psychologists, sociologists, and persons in related field of _quantifying techniques_. The introduction of rigorous scientific requirements of _number_ into the attempted reportage of propaganda behavior or propaganda results is having a significant effect. Quantification may not obtain everything which its devotees claim for it. There is a wide area of human behavior which is significant to the ordinary person, or even to the expert in descriptive terms, and which loses much of its significance if the descriptive and allusive terms are replaced by measurements, tables, and graphs. There is, however, no danger that quantification will replace description as the sole tool of research in the propaganda field.
What quantification does do is develop a common area of discussion between propagandists and nonpropagandists. In many instances quantification can demonstrate results where allegations of failure or of success would have nothing more than personal authority to support them. Within our own particular kind of civilization quantification has a special appeal because of the American trust in engineering and in numbers. The conclusions of the Kinsey reports on men and on women seem much more authoritative to the ordinary man because they are presented with an ample garniture of numbers, even though Havelock Ellis's pioneer works in the psychology and behavior patterns of Western sex life may have been much more tangible and much more revolutionary in their time.
=Projection and Research.= All propaganda involves a certain degree of projection--the propagandist attempts to identify himself with a situation which he does not face in real life and to issue meaningful communications to persons about situations which they themselves do not face _yet_. Much of the psychological research on tactical PsyWar remains yet to be done, although from the quantitative point of view there have been significant U.S. achievements within the past four years.
Another aspect of projection is left unexplored because of its immense difficulty and its dangerously unscientific character. Consider the problem this way: the United States one day before the outbreak of war with a hypothetical enemy, such as the Soviet Union, will possess a certain group of characteristics. Representative individual lives within this country can be determined to possess certain habits concerning mass communication, trust in mass communication, and response to symbols which may come through press, radio, or other mass devices.
One day after the outbreak of war the United States will change _because_ the war has broken out.
One month after the outbreak of war the United States will no longer be the USA_{1} which existed on war-day. It may well have become USA_{25} because of the rapidity and variety of change. Three Soviet hydrogen bombs and twelve Soviet atomic bombs might change many of our national, economic, political, and psychological characteristics, and no one, not even an American, could predict this change in advance. The best he could do would be to get ready to study the change as it occurred, to understand the rate and direction of the change, and to assess the meaning of the change in light of the conduct of war.
The same would be true of the USSR; that country, like any other major country, would change under the impact of war. Who could have predicted the renascence of Russian patriotism and traditionalism resulting from the Nazi invasion of 1941? Even if we know where the Russians are as of the outbreak of war, we won't know where they will head or how fast they will head there, once war has broken out.
The scientific problem presented by attempted serious study of a U.S.-Soviet war is therefore very difficult indeed. It is really a problem involving three clusters of moving bodies. The first cluster will be the American people, their behavior, and their institutions; the second cluster, the Russians and allied peoples, their behavior and their institutions; the third cluster, the changing methods of communication existing between them.
It can be said even now, simply by referring to the character of the American people and their past history, that if the Communist leaders of the USSR start a general war, the end of that war is sure (under sets of words and ideas which have yet to be developed in the future) to involve the reconciliation of the inhabitants of the USA with the Russian people. In other words, USA_{v} and USSR_{v} can and must have certain relationships with each other, preeminent among which are attempts at undoing war damage, at political and cultural reconciliation, and the undertaking of the rebuilding of a world which both these great peoples can support with enthusiasm and _hope_.[61]
USA_{v} and USSR_{v} are imaginable. USA_{1} and USSR_{1} for the day preceding the outbreak of war, or, alternatively, the day on which the war occurs, will be known elements. American science in many fields can help U.S. mass communications and therewith help our armed forces if we learn how to ascertain how the Soviet leadership changes, how Soviet élite groups change, and how the Soviet population changes during the course of the war. We must not only be able to guess what is happening to them physically, but must try to appreciate and to understand what is happening to them psychologically and semantically. This is an immense task. It is by no means certain that our research and development facilities can give us an adequate research program to handle the problem.
This much can be said: if the Americans understand the Russians before the war and during the war, it will be the first time that a nation has kept its enemy in wide-awake sight.
The usual process in the past has been the acceptance of a few exaggerated stereotypes of the national characteristics of the potential enemy, the ascription of every possible kind of infamy and inhuman characteristic to the enemy during the war, and the redefinition of the enemy as a friend after the war. It would be strange and wonderful if the U.S. Government and the U.S. propagandists (or conceivably as much as a large minority of the U.S. population) could learn how to fight the USSR in order to _help_ the Russians escape from a tyranny which has already hurt them much more than it has hurt us.
The Germans suffered a tragic, overwhelming, and perhaps decisive psychological defeat in the Russian Soviet Federated Socialist Republic and in the Ukraine, when they carried with their field forces such naïve and tragic Nazi misconceptions of Russian and Ukrainian character as to defeat every opportunity they may have had for a serious anti-Communist alliance of Germany with the Russian and Ukrainian peoples. They destroyed themselves not through ignorance, but through what they _thought_ they knew. If they had been more calm, less assured, more willing to learn from immediate experience, and less indoctrinated with their own preposterous misconceptions of Russian and Ukrainian character, they might have found Russian and Ukrainian allies who would have joined them in the final extermination of the Soviet system.
The world Communist movement has already suffered very serious setbacks because of its failure to project U.S. behavior successfully from the summer of 1950 onward. If the Russian and Chinese Communists had understood Americans well and had made a correct evaluation of the American response to the invasion of South Korea, they would not have driven the United States from lethargy to alertness, from weakness to military strength, from vulnerability toward Communist and crypto-Communist propaganda to sharp and angry recognition of Communist manipulation of symbols such as "progressives," "people's governments," and "liberation."
=Communist Developments.= If the U.S. Government agencies know about the scientific development of Soviet propaganda techniques in the last few years, they have certainly not told this author. What is here presented is therefore derived from first-hand interrogation of Communists, from escapers in both Europe and Asia, and unclassified materials.
Sociologically it would seem that the Russian Communists attempted definite improvements of the techniques of Communist revolution and that these improvements have in large part failed in the European satellites. The governments of Rumania, Bulgaria, Hungary, Czechoslovakia, Poland, and East Germany have turned out to be poor governments--despite the fact that from the Soviet point of view it was a sharp innovation to leave them in pseudo-parliamentary form instead of creating outright Soviet facsimilies.
At the Chinese end of the Moscow-Peking axis the sociology of revolutionary propaganda and organization appears to have worked out much more successfully than at the Russian end. The Chinese Communists, perhaps because they were Chinese, perhaps because they were tougher and more experienced Communists than the Russians, got their country under rigid control and then undertook social and political experiments on a very audacious scale. They have managed not to be un-Chinese while creating in China the kind of pervasive dictatorship which Communist control appears to require.
In the manipulation of satellites and in particularization of propaganda, the North Korean Communist army, the Viet Minh army in Indochina, and the Malayan Races Liberation Army on the Malay peninsula, appear to have near-optimum localism and particularism without suffering serious deviation from the main Communist world-wide pattern. In North Korea, of course, Chinese intervention and Soviet support have sharply modified the position of the North Korean People's Army, but the Annamite and Malay Communist forces appear to be fighting with high morale and considerable success, despite the duality of control from Peking and Moscow, and despite the difficulties of reconciling Asian nationalism with Marxian-world doctrine.
Another Communist technique is now known through Edward Hunter's provocative pioneer book[62] by its correct name of "brain-washing." This involves the transformation of a human personality. The author has himself interrogated victims of brain-washing and can attest to the terrifying depth to which this process is carried. The victim of brain-washing is subject to very slight persuasion at the rational level. He is not even given much propaganda as U.S. propagandists of recent years might recognize the product. Instead, the process of brain-washing consists of a frontal attack on all levels of the personality, from the most conscious to the most hidden. The Communists seek through fatigue and sustained interrogation to create a condition similar to what is called "nervous breakdown" in popular parlance. Then they rebuild the personality, healing their victim into Communist normality.
One victim to whom the author talked had been so subject to Communist brain-changing that he thought himself a real Communist even though he had been reared a Catholic. He was completely convinced of the Communist cause and of his own life and place in that cause after the brain-washing had been completed. Unfortunately for Communism, the man got into serious sexual difficulties, difficulties of a kind which any American psychiatrist would recognize as potentially devastating.
As a result of his sexual frustrations he suffered a mild equivalent of the medically recognized phenomenon of the schizophrenic break--that terrible moment of false enlightenment in which the psychotic personality cuts loose with a truth of his own and shuts off most or all communication with normal people--with the consequence that he was walking along Nanking Road in Shanghai, a normal Communist in one instant of time and (as he put it to the author) in a millionth of a second he suddenly realized he was a Catholic, an anti-Communist, the enemy of every man, woman and child in sight--and at war with his entire environment. As this writer understood it, the poor man, though adjusted to the Communist environment after brain-washing, happened to go crazy--crazy enough to come back to our side.
Who can say which is sane, which insane? When two social and cultural systems are completely at odds with one another it may be impossible to be "normal" in both of them.
Scientifically the Chinese process of personality transformation lacked some of the pharmaceutical features apparent in the Western Communist conversions for purposes of confession. It appears to be a combination of audacious practical experimentation with well-known procedures from textbooks of Pavlovian psychology. It is, of course, an interesting scientific question to ask one's self: could Communist psychological researchers do enough psychological research to understand their own difficulties and to de-Communize themselves in the very act of seeking better psychological weapons for Communism? If the people in charge of Communist psychological techniques were scientists, as American psychologists generally are, there might be a real point of discussion. Unfortunately, most of them appear to be artists, believers, and fanatics. The history of the fanatical religions which have inflamed and ripped so much of mankind across the centuries is not such as to suggest that Communism will de-Communize itself by becoming more Communistic or more scientific.
Logically considered, the United States remains the largest extant revolutionary experiment in the world--the first immense human community which survives without profound dogma or profound hatred and which attempts to make short-range, practical, and warm-hearted (though ideologically superficial) concurrence the foundation for a political and industrial civilization. If the United States wins a few more wars it may be that the rest of mankind will be persuaded that our kind of practicality is not only humanly preferable, but scientifically more defensible than the philosophies of competing civilizations. It seems unlikely that Communist research can outstrip us in the propaganda field so far as the race is run in purely scientific terms; artistically and gadget-wise the Communists are just as inventive as we are and often more enthusiastic.
=Private PsyWar and Covert Techniques.= Another aspect in the development of PsyWar was the inevitable possibility that skills learned in wartime would not be forgotten in time of peace. Many of the background studies made for OWI during World War II have been developed, on the constructive side, into serious scientific contributions to ethnology, anthropology, or psychology. The postwar studies of RAND Corporation have in part been released in unclassified form and add to our knowledge not only of propaganda but of mankind. The RADIR project at Stanford University, the Russian research program at MIT and Harvard, and other governmentally inspired or encouraged undertakings have borne similar fruit for private scholarship and discussion.
On the other side of the coin, it is very hopeful to note that the many and dangerous techniques developed by OSS for covert propaganda, some of which were applied with considerable success in Europe, have not been introduced into domestic U.S. politics, commercial competition, or other forms of private life. After each war there is often a danger that the coarsening of a culture by the war will lead to the application of wartime skills to peacetime situations. This was emphatically not the case in the Presidential campaigns of 1948 and 1952, even though persons of rich PsyWar experience in World War II were on the staffs of both Stevenson and Eisenhower.
It is often forgotten that some of the deadliest and most effective revolutionary enterprises in the nineteenth century were undertaken without the consent or assistance of the existing governments. Karl Marx was certainly not an invention of Lord Palmerston. Bakunin did not operate out of the French Foreign Office.
In the postwar discussion of USA-Communist rivalry, recommendations were often made on the U.S. side that we should counter Soviet covert operations with our own covert operations against the USSR. What has been forgotten in this context is the fact that such operations have been made illegal and dangerous under United States law. Under Federal law as it exists today no Underground Railway could be developed to assist Soviet escapers in the way that Negro slaves were relayed across the Free States to Canada in the years before Emancipation. One of the chief blocks to U.S. covert operations is the immense growth in all directions of the power, authority, and responsibility of the Federal Government; this growth makes it almost impossible to wage revolutionary or conspiratorial operations from U.S. territory without the prior approval of U.S. authorities--which the authorities, under traditional international law, cannot give and cannot afford to give.
It would seem desirable, if the Cold War situation persists over a long period of time, for Americans to reexamine the restraints which they have placed upon their own citizens and to attempt a revision of the laws which would permit pro-American secret activities to be launched without permitting anti-American activities of the same kind to be carried on. One immediately comes to the conundrum:[63]
How can the Government say _yes_ to the one and _no_ to the other without being cognizant of what happens?
The answer would appear to lie in the older body of our law in that a withdrawal of governmental authority from some fields would leave the individual responsible and subject to indictment and trial if his enterprises should prove deleterious to the United States Government, but not subject to punishment if his enterprises hurt the known antagonists of the USA.
Phrased in another way, this means that the USA might, in a long-range Cold War situation, be required to make some domestic recognition of the fact that the Communist states are the antagonists but not the military enemies of the U.S. system of government and that as antagonists of this system of government such states, their representatives, their property, and their organizations, should not be afforded any more protection under our laws than is given to the National City Bank of New York in the laws applicable to the city of Moscow, or the American Telephone & Telegraph Company in the laws which apply in Budapest. For a long time the Communist states have treated even the most innocent business enterprise and social club on our side as though they were attainted with an inherent factor of criminal and subversive intent. The withdrawal of U.S. legal protection from all things Communist might allow the American people--or those among them who so chose--to develop proclivities for adventure and trouble-making against the Communists. These proclivities are now sternly repressed by Federal statute.
=The Future of Psychological Warfare.= PsyWar has become an existing art. Where it had no practitioners at all in the United States between 1919 and 1940, it has had a long and distinguished roster of active and reserve officers, civilian consultants, and demobilized veterans interested in the field ever since 1945. A wide variety of military establishments have had PsyWar responsibilities assigned them. Substantial cadres of officers and skilled enlisted personnel have been recruited and trained. Radio and leaflet facilities are ready to accompany our land, sea, and air forces wherever they may have to go. A U.S. strategic center for global propaganda, instantly convertible to wartime use, exists in the Operations Coordinating Board under the National Security Council.
This is not the end of the story.
One of the paradoxical but deeply true factors in the study and conduct of propaganda is this: the more people know about propaganda, the better they can resist it.
Propaganda was a tremendous bogey in the 1920s. It probably seems very ugly and frightening to most people born before 1920. It does not seem too frightening, so far as the author can judge, to Americans born after 1930. Those born in the period 1920-30 appear to be divided in their emotional reactions to mass persuasion situations.
PsyWar is not magic. It is a valuable auxiliary to modern warfare and a useful concomitant to modern strategy. If a particular strategic policy is sanely and effectively devised as a feasible deterrent to war, the PsyWar procedures supporting that strategy will contribute to the prevention of war. Psychological warfare represents a recognition and acceptance in the military and strategic field of skills which grow about us every day.
In so far as ultra-destructive weapons may have increased the tenseness and bad temper of people who must live under the perpetual but remote threat of atomic bombing, one can say that physicists have upset the nerves of mankind and that it is now up to the propagandists to reassure and to reconcile the peoples.
Whatever PsyWar does, it certainly does not and should not increase the bitterness of war. Fighting itself is the supreme bitterness. Radio broadcasts and leaflets even in wartime only rarely should promote hatred. The situation which the world faces is dangerous because of technological development, not because of psychological knowledge. PsyWar ranks as a weapon, but it is almost certainly the most humane of all weapons.
Apart from PsyWar, what military weapon destroys the enemy soldier's capacity to fight by saving his life? PsyWar tries to bring him over alive and tries to send him home as our friend. No rival weapon can do this.
PsyWar, no matter what it may be called in the future, cannot be omitted from the arsenal of modern war. Neither can it outlast war. Its improvement is a cheap, valuable, and humane way of increasing the military potential of any country whether we think that country to be politically right or politically wrong.
Since 1945 we Americans have written more, studied more, and talked more about PsyWar than have any of the other free peoples. This is a hopeful sign. It can be read as an indication that the American love of the gadget, the American quest for a novelty, can be turned to the arena of the soul. The Communists are better liars, better schemers, better murderers than we shall ever be; they start off by being better fanatics. Is it not in the American spirit that we should out-trick them, out-talk them, and out-maneuver them? We have a very creative and resourceful civilization at our backs. We have no Führer to guide us and no party line to comfort us; we don't even want such things. Hard though it may be, we can live with our own consciences and not seek for keepers.
The Communists have started a fight with us. That fight may go on a long time. If they want to stop fighting we shall certainly try to find peace with them. But if they push the fight to its bitter end--
We shall not fail.
APPENDIX
Military PsyWar Operations, 1950-53
On 25 June 1950, when the invasion of the Republic of Korea began, no real military PsyWar organization was tangibly evident. A planning staff headed by Colonel J. Woodall Greene had been re-created in the Far East Command's GHQ in 1947, but it was hardly prepared to direct full-scale propaganda operations on such short notice, especially with a total lack of field operating units. Yet the staff with hasty augmentation did go into action--in effect, became its own operating unit--two days following the invasion, using both leaflets and radio in a strategic campaign that was continued without interruption for over three years.
At the same time that General MacArthur made provision for the PsyWar planning staff in the Far East Command, the Department of the Army's G2 in 1947 directed the inauguration of a long-range program of extension courses to be administered primarily to the specialists of the Military Intelligence Reserve. One such specialty in the military intelligence career program was psychological warfare.[64]
Parallel with the development of training literature based on World War II experience, the Army experimented with the use of PsyWar in field maneuvers. A special unit, called the Tactical Information Detachment,[65] was formed at Fort Riley, Kansas.
=Organization of Field Operational Units.= Less than a month after the 1950 invasion, the Department of the Army announced the approval of a new organizational concept for PsyWar field operational units. The new concept, profiting by the organizational happenchance in all theaters of operations during World War II, established two functional units: one for _strategic_ propaganda support, the other for _tactical_ propaganda support.
=Radio Broadcasting and Leaflet Group.= Although the concept for new unit organization and function was not conceived overnight, FEC's Psychological Warfare Section (PWS) with its dual planning and operating responsibilities pointed up the urgent need for a unit properly manned and equipped to support full-scale strategic operations in any area. So the Radio Broadcasting and Leaflet (RB&L) Group was born. Not only was it designed to conduct strategic propaganda in direct support of military operations, but it likewise was created to support the national world-wide propaganda effort when so directed. It was built on a basic framework of three companies:
_Headquarters and Headquarters Company_, containing the command, administrative, supervisory and creative personnel necessary for propaganda operations.
_Reproduction Company_, containing intricate equipment and skilled personnel capable of producing leaflets and newspapers of varying sizes and multiple color.
_Mobile Radio Broadcasting Company_, designed to replace or augment other means of broadcasting radio propaganda.
In 1953 a fourth type company was activated at Fort Bragg, North Carolina--the _Consolidation Company_. This unit was very flexible and had the job of creating and conducting PsyWar in support of consolidation operations in areas under Military Government control.
[Illustration: _Figure 75: UN Propaganda._ In some leaflets used in Korea, the United Nations emerged as a major point. Here UN lavishness to South Korea is contrasted with Communist rapacity in the North. The
## scene does not remind the reader of slums on our side.]
=Loudspeaker and Leaflet Company.= The Group's junior partner in the conduct of PsyWar support operations was the Loudspeaker and Leaflet (L&L) Company. This unit specifically supported an army in the field with adequate _tactical_ propaganda support. Like the Group, it supported the national propaganda objectives, but it interpreted the directives that came from the theater commander in terms of more immediate objectives. Its targets were smaller, lived under unusual circumstances, and presented highly vulnerable, rapidly changing propaganda opportunities--a real challenge for the L&L Company. Organizationally it was a trimmed-down version of the Group. Its _company headquarters_ and _propaganda platoon_ were the offspring of Headquarters and Headquarters Company. The _publications platoon_ was a smaller, more adaptable version of Reproduction Company. And the _loudspeaker platoon_ was the tactical counterpart of the strategic Mobile Radio Broadcasting Company.
[Illustration: _Figure 76: Korean Leaflet Bomb, Early Model._ An M16A1 cluster adapter being loaded at the FEC printing plant in Yokohama (1 November 1950). The bomb type adapter will contain 22,500 (5" by 8") psychological warfare leaflets.]
The Tactical Information Detachment, moving from Fort Riley to Korea in the fall of 1950, was reorganized as the _1st Loudspeaker and Leaflet Company_ and, attached to EUSAK, served as Eighth Army's tactical propaganda unit throughout the campaign. It adjusted its location, equipment and propaganda tone to keep pace with the ups and downs of the Korean war.
=Psychological Warfare Center.= Paralleling the creation of the Office of the Chief of Psychological Warfare in the Department of the Army PsyWar training was started in the spring of 1951. A faculty was collected at the Army General School to start the world's first formal school of military propaganda.
At the same time, reserve officers whose civilian specialties were in or related to mass communications were recalled to PsyWar assignments. Several RB&L groups and L&L companies were activated and trained at Fort Riley. One of these, the _1st Radio Broadcasting and Leaflet Group_, was deployed to Japan to become the strategic propaganda support unit in FEC, thereby relieving the hard-pressed Psychological Warfare Section of its operational functions. The Group left Fort Riley in July 1951 at the height of the Missouri Valley floods, forcing the unit to take emergency detours by bus and train in order to meet its scheduled port of embarkation call. The 1st was the only group to have been used in active operations. Other groups were employed in training missions. In addition, Reserve groups and companies trained periodically at key locations where sufficient specialized personnel were available to keep the units on a ready, stand-by basis.
In April 1952, the PsyWar training activities at Fort Riley were moved to Fort Bragg, North Carolina, where the new Psychological Warfare Center was located. This Center not only provided unit training supervision and facilities, but it fathered a new activity, the Psychological Warfare Board, designed to evaluate and test new PsyWar equipment and techniques. And the Psychological Warfare School, an outgrowth of the classes conducted by the Army General School, was formally recognized and established as one of the Army's specialist schools. More than four hundred officers have received diplomas as PsyWar officers at the time of this writing (1953). Most of the graduates have been Army officers, although successfully completing the course have been students from the Navy, Marine Corps, Air Force, U.S. Information Agency, and from nine Allied nations.
=Psychological Warfare Staff, FEC.= For nearly two years, the Psychological Warfare Section operated under the general staff supervision of Intelligence (G2). Since World War I days G2 had been given the responsibility for monitoring PsyWar activity, a practice that was evident throughout World War II. In 1947 the Department of the Army transferred the monitorship and supervision of PsyWar to Plans and Operations (G3). The shift was effected in FEC in 1952.
[Illustration: _Figure 77: UN Themes._ This Korean-language leaflet states: "No soldier would attempt to fight 54 men, yet Communist China is attempting to fight 54 nations. Don't fight for Communist enslavement--Join your comrades who have surrendered into safety."]
Early in 1953 PWS was transferred to the staff of the commander, Army Forces Far East (AFFE), a paper transaction to put the staff in a closer position to coordinate the plans and operations of the supporting army PsyWar units.
Throughout the Korean conflict, PWS, like its area commander, wore two hats: PWS was also the PsyWar operations coordinating agency for the United Nations Command.
Broad objectives made possible throughout the war years the development of literally thousands of appropriate themes. One theme so prominent in World War II propaganda, that of _unconditional surrender_, was never used. UN policy denied its use, and PWS enforced the prohibition.
=Psychological Warfare Staff, EUSAK.= Recognizing the need for PsyWar officers on army and corps staffs, the Department of the Army hastened to make an allocation for these officers to be integrated into headquarters structures. The PsyWar officers finally came to rest in the G3 staff section.
Eighth Army's PsyWar division of G3 had the 1st Loudspeaker and Leaflet Company under its operational control. EUSAK's PsyWar officer kept a tight control over the propaganda output of the L&L Company by physically moving the propaganda platoon into his EUSAK staff office.
[Illustration: _Figure 78: Home-front Morale._ When South Korean communications were interrupted, leaflets such as this provided on early boost to Korean civilian morale.]
Each of the corps PsyWar officers had under his operational control one loudspeaker section (with a varying number of teams) from the L&L Company.
=Radio Operations.= Radio in the Korean conflict was used jointly as a strategic and a consolidation medium. From the beginning of the war, radio was the voice of our military policy. An ambitious network, supervised in 1950-51 directly by PWS and thereafter by the 1st RB&L Group, became known and recognized as the Voice of the United Nations Command. The Korean Broadcasting System (KBS) and the Japan Broadcasting System (JBS) transmitted on a cooperative basis, with the U.S. Government buying air time. The 1st RB&L Group's radio unit furnished programming assistance through key stations in Seoul (KBS), Taegu (KBS), Pusan (KBS) and Tokyo (JBS). In addition, the Group furnished technical assistance to KBS in order to keep as many as twelve network stations on the air.
=Leaflet Operations.= As in World War II, leaflets were delivered primarily by two means: aircraft and artillery. B-29s of the Far East Air Force ferried leaflet bombs on night missions deep into strategic areas. Light bombers and liaison craft in support of EUSAK dropped both leaflet bombs and bundles on tactical targets. The leaflet bundle was a Korean war development. It was wrapped, tied, and fuzed in such a manner that it would open and release its leaflets in mid-air. The 105mm. howitzer remained the principal artillery piece for placing propaganda-loaded shells on pinpoint targets.
Tremendous quantities of leaflets were printed. The 1st RB&L Group on many occasions averaged better than twenty million pieces of printed propaganda every week. To this, the 1st L&L Company in Korea added an average of three and a half million leaflets per week.
=Loudspeaker Operations.= The airborne loudspeaker was the object of experimentation, but the bulk of loudspeaker broadcasts were made from vehicle mounts, such as tanks, and from emplacements. During the static battle situation of 1951-53, most of the broadcasts were of the latter kind. Range of the voice casts was short, something like two thousand yards under ideal conditions. Personnel and equipment were supplied by the 1st L&L Company, and scripts were prepared by PsyWar Division, G3, EUSAK.
=Results of Military PsyWar Operations.= When the question was asked, "Just how effective was PsyWar?" the answer was vague. Clear-cut immediate evaluation of the effects of each propaganda campaign was often impossible to ascertain because of the many intangible conditions that were prevalent in the target area--conditions that were constantly changing.
Some critics of the PsyWar operations in the Far East Command charged that there were exaggerated claims of prisoners of war who surrendered as a result of propaganda. They pointed out that a head count of prisoners is an inaccurate measure of _direct_ effects of PsyWar used in support of military operations, because rarely is the taking of prisoners the _sole_ goal of any major PsyWar campaign.
Other critics expressed the belief that emphasis had been placed on _quantity_ rather than _quality_ of propaganda. By quantity they meant propaganda measured by bookkeeping statistics. By quality they meant propaganda that, planned with potent intelligence, was capable of exploiting propaganda opportunities with maximum psychological impact.
Did PsyWar achieve its goal?
The effects of planned persuasion in a thousand days of radio broadcasts, in tens of thousands of loudspeaker appeals, in billions of leaflets, may be measured only in retrospect. The question may be answered when reaction in the target area has reached (or fails to reach) favorable proportion, provided that the tangible results of the military operations can be clearly separated from those of concurrent and subsequent strategic international information operations.
[Illustration: _Figure 79: The Famous Airplane Surrender Leaflet._ This is the controversial Far East Command leaflet that in April 1953 offered "the sum of 50,000 U.S. dollars to any pilot who delivers a modern, operational, combat-type jet aircraft in flyable condition to South Korea. The first pilot who delivers such a jet aircraft to the free world will receive an additional 50,000 U.S. dollars bonus for his bravery." The leaflet was printed in three languages--Russian, Chinese and Korean. In this example of the Russian language leaflet, there are added notations in both Korean and Chinese that "this is a message from the Americans to any jet pilot who can read Russian. If you know such a person, please give it to him. It tells him how to escape to the UN Forces."]
FOOTNOTES:
[1] Histories of warfare, of politics (though there are no good recent ones, Edward Jenks' little book being half a century out of date), of political theory (especially the excellent though dissimilar volumes by G. H. Sabine and by G. E. C. Catlin), of particular countries, of diplomacy, of religion, and even of literature all cast a certain amount of light on the subject. No writer known to the author specializes in the topic of historical propaganda; none takes up the long-established historical role of non-violent persuasion in warfare. Some of the sociologists and anthropologists, such as Karl Mannheim, Max Weber, Talcott Parsons, Geoffrey Gorer, Ruth Benedict (to mention a few at random) have presented approaches which would justify re-evaluations of history in a way useful to propaganda students; but they have not yet persuaded the historians to do the work.
[2] 7 Judges 22-23.
[3] Leon Wieger, S. J., _Textes Historiques_, Hsien-hsien, 1929, vol. 1, pp. 628-633.
[4] The author's attention to this reference was drawn by an unpublished undated typescript article in the War Department files by Lt. Col. Samuel T. Mackall, Inf.
[5] Lo Kuan-chung, _San Kuo chih Yen-i_, translated by C. H. Brewitt-Taylor as _San Kuo or Romance of the Three Kingdoms_, Shanghai, 1929, vol. 1, p. 46.
[6] Recent writers on Genghis, such as Lamb, Vladimirtsov, Fox and Lattimore all credit the Mongols with a higher technological level of warfare than has been the custom among most Western historians. H. G. Wells' simple but compelling description of the Mongols in his _Outline of History_ is worth re-reading in this connection.
[7] Petis de la Croix, _The History of Genghizcan the Great, First Emperor of the Antient Moguls and Tartars_ ..., London, 1722, p. 154.
[8] Benedict Figken, _Historia Fanaticorum_, Danzig, 1664.
[9] Philip Davidson's _Propaganda and the American Revolution_, Chapel Hill, 1941, is a careful scholarly study of this period. Comparable studies have not yet been written concerning other American wars. Military and civilian historians have a fascinating piece of research awaiting them in the material concerning Confederate and Federal psychological warfare. Each participant in the Civil War was vulnerable to the propaganda of the other. Subversive and clandestine pro-Confederate propaganda in the North is outlined in George Fort Milton's engrossing _Abraham Lincoln and the Fifth Column_, New York and Washington, D. C., 1942, but no comparable study covering all forms of propaganda on either side is yet available.
[10] Various new editions of Paine's chief works are available in popular and inexpensive form. They are worth study as good propaganda.
[11] In his _The Political Doctrines of Sun Yat-sen_, Baltimore, 1937, page 17 and following, this author attempted to present some of the relationships of ideology to other methods of social control and, in connection with that enterprise, was furnished by the philosopher, A.O. Lovejoy, with a definition of "ideology" more systematic and more elaborate than the one used here.
[12] For example, in the 1920's the Soviet press expressed resentment and amusement over a ruse adopted by the British during the course of operations along the Northwest Frontier. Plane-mounted loudspeakers had told the tribesmen, in Pushtu, that God was mad at them for having broken the pledged peace, with the result that they scattered and gave up. This maneuver exasperated the Russians, who themselves were making equally sweeping propaganda inroads on the other side of the Pamirs. The Russians were attacking religion, and having heavy going; it struck them as improper warfare to make use of local superstition.
[13] _Webster's New International Dictionary_, Second Edition, Springfield, 1944.
[14] The late Huey Long is reported to have created a new word in the language of rustic Louisiana, the word "damlyingnewspapers." By instilling in his followers contempt for the "capitalist" press, he got them to the point where they _disbelieved_ anything which they saw in print, and _believed_ everything which "Ol' Huey, the Kingfish" himself told them. This operation was technically competent, since one of the most effective means of putting propaganda across is to draw alarmed attention to unfriendly propaganda and then just "happening to mention" the "truth" (that is, the promoted side). Long attributed to the newspapers a large number of lies which they did not print, along with the "lies" (which were in historical fact true) that they _did_ actually print. Since most of his followers either boycotted the press or read it in a hostile frame of mind, they never found out whether the newspapers said what Huey said they said, or not. You can try this out on your neighbors or friends by making up some idiotic "quotation" (such as, "The Jewish _Vorwaerts_ says that pickled onions are a cause of immorality" or "_Le Temps_ of Paris says that Alaska is preparing to secede") and the listener will be so busy scoffing at _what_ the paper allegedly said that he will take no time to find out whether the paper _did_ say it or not. Such attributions occur in everyday life; the smart propagandist attributes plenty of rich, ripe, silly quotations to his opponent. How many people actually _know_ what the Communists have said on any given topic? Or bother to check on the actual claims of the Zionist organization? Or the statements of the Arabs in Palestine?
[15] The literature in this field is carefully described in two volumes by a three-man team consisting of Harold D. Lasswell, Ralph D. Casey and Bruce Lannes Smith, the first being _Propaganda and Promotional
## Activities, An Annotated Bibliography_, Minneapolis, 1935, and the
sequel being _Propaganda, Communication and Public Opinion, A Comprehensive Reference Guide_, Princeton, 1946. The booklists provide material in plenty for any academic-minded inquirer. The essays in the two volumes are well worth reading, although the authors have undergone the professorial delight of inventing a private language of their own. Parts of the latter book, especially, read like proceedings out of an unfamiliar lodge meeting; but there is sound sense and acute observation behind the vocabulary. It must, however, be parenthetically noted that during World War II the key propaganda jobs were held by a radio commentator, a dramatist, a newspaperman, a New York banker, and an absolutely astonishing number of men from commercial radio--along, of course, with a sprinkling of Army and Navy officers in Washington, and a heavy majority of non-specialist officers in the field. The propaganda experts were not, in most instances, called in to do the actual chore of propaganda. Among the exceptions were Leonard W. Doob, author of _Propaganda, Its Psychology and Technique_, New York, 1935, who served in the War Department's Psychological Warfare Branch and in the Washington propaganda center at OWI; C. A. H. Thomson, who served as a propaganda staff officer both in Washington and overseas after being a collaborator with the Lasswell group; and Drs. Edwin Guthrie and A. L. Edwards, whose chapter "Psychological Warfare" in [E. G. Boring, editor] _Psychology for the Fighting Man_, Washington, 1943, pp. 430-447, is a lucid epitome of the topic.
[16] This means that if you want to get baptised, you've got to get _all_ the way under the water or it doesn't count.
[17] See Doob's book, mentioned above, especially pages 71 through 89 and 413 through 417.
[18] See the bibliographies by Harold Lasswell and others, mentioned above, for a wealth of literature giving more technical and scientific breakdowns than this. The formula STASM represents what was actually used in preparation of up-to-the-minute propaganda spot analysis for the War Department General Staff by Propaganda Branch during World War II. Some further aspects of this formula are presented in my article, "Stasm: Psychological Warfare and Literary Criticism" in _The South Atlantic Quarterly_, Vol. 46, No. 3, July 1947, pp. 344-348.
[19] See Harold Lasswell's _Propaganda Technique in the World War_, New York, reissue 1938, Chapter II, "Propaganda Organization," for a description of the attempts to coordinate policy and propaganda in World War I.
[20] Chicago, 1946. The discussion of what censorship authorities regarded as propaganda material possessing value for the enemy, of the wartime OC-OWI relationship, and of censorship of short-wave broadcasts are of particular interest to the student of psychological warfare.
[21] In a somewhat different context, it is interesting to note that Chinese Protestant churches, made up of Chinese church members, like to hire ministers who mouth their Chinese with a strong American accent. The American missionaries established the American accent as part of the liturgical paraphernalia of Protestantism, and the Chinese preachers trained under them accepted the American mispronouncing of Chinese as a part of the religion. It is odd to see a church full of Chinese using absolutely unbelievable tones while singing hymns or making appropriate individual responses. At that, they are no funnier than the Chinese Buddhists, who memorize long Indian sutras without understanding a single syllable.
[22] On World War I, see Harold Lasswell's _Propaganda Technique in the World War_, previously cited; George Creel's _How We Advertised America_, New York and London, 1920, the very title of which is an indication of its chief shortcoming; Lt. Col. W. Nicolai, _Nachrichtendienst, Presse und Volksstimmung im Weltkrieg_, Berlin, 1920, by the German general staff officer chiefly responsible for staff work on propaganda and public opinion, a very thoughtful though prejudiced book; Heber Blankenhorn's enjoyable little classic, _Adventures in Propaganda_, Boston, 1919 (Blankenhorn was the only American officer to see field service in propaganda in both wars, as a Captain in I and a Lieutenant Colonel in II); and George G. Bruntz' scholarly monograph _Allied Propaganda and the Collapse of the German Empire_ in 1918, Stanford, 1938. Readers desiring further references should consult the bibliographies by Lasswell, Casey and Smith, cited above.
[23] Colonel Nicolai, book cited in footnote 1. pages 160-161.
[24] For a pro-Hitler view of the world, see Wyndham Lewis' _Hitler_, London, 1931, if a copy is to be found. The author would probably prefer for the book to disappear. It is an eloquent, very pro-Nazi book, putting the Hitlerite terminology into the English language and--what is more important--infusing into the clumsy German pattern of thinking-and-feeling a lightness of touch which makes Naziism more palatable. The book converted no one in its time, and is not apt to do harm at this late date; but it will make the English-reading reader understand some of the novelty, the revolutionary freshness, the bold unorthodoxy which made millions of people turn to Hitlerism as an escape from the humdrum heartbreak of Weimar Germany. Much of the book is devoted to the problem of power--street-fighting, mass demonstrations, slogans, symbolisms--which so fascinated the Nazis.
[25] See Carl J. Friedrich, _The New Belief in the Common Man_, Brattleboro (Vermont), 1945, chapter III, "Independence of Thought and Propaganda," pp. 81-120, for a cogent discussion of this mentality. The present author, in _Government in Republican China_, New York, 1938, pp. 18-23, describes in epitome the method whereby the ancient Confucian leadership of China, while propaganda-conscious, used ideology as an economical, stable method of control and avoided its maleficent features. In one of the few poorly argued passages of a great work, Arnold J. Toynbee overlooks this peculiar characteristic of Confucianism and merely equates the Confucian dogma with those of other "universal churches" (_A Study of History_, London, 1939, vol. V, especially pages 654-5).
[26] People's Commissariat of Justice of the U.S.S.R., _Report of Court Proceedings in the Case of the Anti-Soviet Trotzkyite Centre ..., Verbatim Report_, Moscow, 1937, page 111. These trials were themselves propaganda; in this particular instance, propaganda of a rather poor order, since they failed to convince the foreign public and presumably persuaded only those portions of the Russian public who were so gullible that they needed no further persuading. For a brilliant illumination of them in terms of a readable novel, see Arthur Koestler, _Darkness at Noon_, New York, 1941; the same author also has a book of essays on the totalitarian mentality under the rather fancy title, _The Yogi and the Commissar_, New York, 1945. On the same subject, see Louis Fischer's _Men and Politics_, New York, 1942.
[27] This document establishing the COI, along with the other major documents pertaining to American psychological warfare, may be found in J. P. Warburg's book cited above, _Unwritten Treaty_.
[28] In the course of a routine day of work on overseas propaganda in 1942, the author, who was then in SSG of MIS, found it necessary to get in touch with Military Intelligence proper, Naval Intelligence, the State Department, the office of the Assistant to the President, the Office of Facts and Figures, the British Political Warfare group (which was vainly seeking its American opposite number), the Office of Civilian Defense, the Research and Analysis Branch of the office of the Coordinator of Information, the office of the Librarian of Congress, the Foreign Information Service, and the Department of Agriculture. Each of these either operated propaganda, or had policy or intelligence contributions to make. The Board of Economic Warfare naturally came into the field too. This was during a period of German and Japanese victories, so that even if propaganda had been coordinated, it probably would not have been much more effective than it was. From what could be figured out later, no real harm was done at this time. Nor was much achieved.
[29] The bibliographies are cited above, on page 38. The journal comes out, as its title indicates, four times a year; it is published by the School of Public and International Affairs, Princeton University, Princeton, N. J. Every major library has it. The review section provides a good survey of new writing in the field. Journals such as _The American Political Science Review_, _The Annals of the American Academy of Political and Social Science_, _The Infantry Journal_, and _The American Historical Review_ often have significant articles or book reviews in this field. _International Affairs_ (Royal Institute for International Affairs, London) has excellent reviews of books arranged by geographic subheads. Opinion and propaganda topics are usually lumped together in academic studies; material on the one is apt to lead to the other.
[30] San Tzu Ching, translated and annotated by Herbert A. Giles, Shanghai, 1910, pages 2 and 3. The translation quoted is not by Giles.
[31] On the transmitting side, nothing could be more ruinous than mere translation, the more literal the worse, of a single basic broadcast for all audiences irrespective of language or culture. For the text of war communiqués or of official documents, this is permissible, but for news or feature broadcasts, few things could be worse. It is not possible to translate subtle psychological appeals embedded in news or commentary; such materials by their nature must follow forms acceptable to the audience, building up confidence with familiar allusions and creating a sense of "we-ness" between the actual announcer and his listeners. Equivalents can be worked out. The same basic policies can be transposed. The same source of news and intelligence can be exploited. But the actual program cannot be translated verbatim from one language to another; it must be transposed not only from one language but from one culture to another.
[32] Free advertisement.
[33] Bad news about his side is not necessarily the only kind of bad news for the enemy to know. Gloomy news about our side can harm the enemy listener if his government is running a propaganda campaign to raise production, promote thrift, etc., by claiming things are worse on _their_ side. In such a case, good news about us would be good for him. News must be fitted to the propaganda plan and to the propaganda situation.
[34] Walter Lippmann's book, _Public Opinion_, was first published in New York in 1922 but it is still clean-cut as a basic statement of the problems of public opinion. The author's own life as a commentator is remarkable in fulfilling the mission which he implicitly set himself when writing about public opinion: the job of lifting issues into emotional and psychological contexts in which the resulting judgment will be based on socially sound factors.
[35] The American newspapers between 1942 and 1945 carried intermittent accounts of these personal and political problems, frequently in the columns of commentators rather than in the regular news sections. (The book by Warburg is of course _Unwritten Treaty_, mentioned above.)
[36] For popular histories of the OSS, see _Sub Rosa: The O.S.S. and American Espionage_ by Stewart Alsop and Thomas Braden (New York, 1946) or Corey Ford and Alastair MacBain, _Cloak and Dagger_ (New York 1946). An exciting thriller novel by Darwin Teilhet gives an oblique and guarded description of black propaganda and clandestine polling: _The Fear Makers_ (New York, 1945); Teilhet was himself in OSS. For an interesting description of OSS field operations, see Nicol Smith's _Into Siam_ (New York, 1946). OSS was picturesque from the very start, and it is likely that other participants in OSS work will from time to time bring out books on their adventures.
[37] Bureau of the Budget, _United states Government Manual, 1946, First Edition_, Washington, 1946, says of the Military Intelligence Division, "It has charge of propaganda and psychological warfare" (page 198). The fiat may be a little more precise than circumstances warrant, but it at least shows where, for the record, psychological warfare belonged.
[38] See Charles E. Merriam's study, _Political Power_, Chicago, 1933, and his later works for suggestive approaches to the political setting of propaganda problems. He developed the terms miranda and credenda for modern political science usage.
[39] While this statement is plainly a matter of individual opinion, the author considers that his own experience supports his opinion in this instance. He wrote plans on almost every operating level in the governmental and military hierarchy during World War II, all the way from drafting plans for the Joint (American) and Combined (British-American) Chiefs of Staff down to helping field agents in the China Theater work out practical little propaganda plans for their own missions, or planning the writing, use, and classification of leaflets one by one, in collaboration with OWI operators. He found planning to be fascinating at the top, and worthwhile at the bottom of the pyramid, but he found no significant correlation between the top and the bottom, save in the sense which he makes plain.
[40] In the pseudo-technical propaganda slang of the OWI people, this was called "spelling out." The same people "stockpiled" "campaigns" to "needle" the enemy.
[41] So far as he knows, the author was the first--about May of 1942--to urge that a surrender pass be made to look like an official document, with banknote-type engraving and with formal style. Unfortunately, it was printed in green, instead of the old-fashioned orange-gold of the U.S. Treasury yellowbacks, and was sent to the jungle areas of the South and Southwest Pacific, where everything was green to start with.
[42] These suggestions are based on the comment of Major Martin Herz, who prepared the leaflets at Anzio beachhead and subsequently was leaflet expert at SHAEF.
[43] No author, publisher, place or date. Issued by the unit. The reference is to page 55.
[44] The Department of the Army is understood to be preparing a Field Manual and Technical Manual for Psychological Warfare which will describe the doctrines and the equipment, respectively, to be used in combat propaganda situations.
[45] In the postwar period a great many reflective publications began to appraise what had happened in the PsyWar field. One of the best of these is Daniel Lerner's _Sykewar: Psychological Warfare Against Germany, D-Day to VE-Day_ (New York, 1949), which covers the European operation in detail. This was followed by _Propaganda in War and Crisis_, edited by Daniel Lerner (New York, 1951). A heavier work, covering many of the same problems is _The Language of Politics_, by Harold D. Lasswell, Nathan Leites and associates (New York, 1949). Leonard Doob's work on propaganda, long the leading American text in the field, was issued in a revised, postwar edition (New York, 1948); the postwar book does much to put "psychological warfare" in perspective. A simpler text than Doob's, useful for less advanced students, is Frederick C. Irion's _Public Opinion and Propaganda_ (New York, 1950). A manual directly pertaining to psychological warfare is _America's Weapons of Psychological Warfare_ edited by Robert E. Summers (New York, 1951); this also contains a bibliography which is helpful to the layman. Three outstanding works summarize the postwar propaganda position of the U.S. Government: Charles A. H. Thomson's _Overseas Information Service of the United States Government_ (Washington, 1950) shows the continuity of the problem from war to peace; Wallace Carroll's _Persuade or Perish_ (Boston, 1948) argues the necessity of maintaining an opinion offensive; and Edward Barrett's illuminating discussion, _Truth is Our Weapon_ (New York, 1953), brings the story down to the Eisenhower Administration.
[46] New insights into the nature of the Soviet antagonist were presented by three related monographs originally prepared inside RAND Corporation, the research facility which often works with the U.S. Air Force. Nathan Leites, _The Operational Code of the Politburo_ (New York, 1951), digests Soviet fundamentals of international behavior. Margaret Mead's _Soviet Attitudes Toward Authority_ (New York, 1951) applies anthropological and psychiatric methods of analysis; this book, to the military or general reader, should be prefaced by reading her distinguished work, _Sex and Temperament in Three Primitive Societies_, which is now available in an inexpensive, paper-bound reprint (Mentor Books, New York, 1952). Philip Selznick makes the point that organization is itself a Communist power-achieving instrument in his _The Organizational Weapon_ (New York, 1952), the third of the RAND group. Lt. Col. William R. Kintner, a Regular Army officer, prepared the challenging study of the specific military content of Communist thinking in _The Front is Everywhere_ (Norman, Oklahoma, 1950). Among the many good recent books about the Communist challenge, R.N. Carew Hunt, _The Theory and Practice of Communism_ (New York, 1951), is outstanding for its dispassionateness while James Burnham's _The Coming Defeat of Communism_ (New York, 1951) is a ringing appeal to our side to meet the challenge. Stefan T. Possony, in _A Century of Conflict_ (Chicago, 1953), presents the most coldly damning and most far-ranging critique of Communist operations which this writer has seen. Willmoore Kendall rendered Americans a service with his careful translation, editing and introduction of A. Rossi, _A Communist Party in Action_ (New Haven, 1949), while Bob Darke, in a British counterpart, gives a less intellectual and much abbreviated description of the British Communist set-up and operations in _The Communist Technique in Britain_ (London, 1952). Communist revelations of "capitalist" conspiracies which tell more about the haunted, anxious, nasty minds of the Communists than about our own operations are, among others, L. Natarajan, _American Shadow Over India_ (Bombay, 1952), and Jean Cathala, _They are Betraying Peace_ (Moscow, 1951).
[47] Paul M. A. Linebarger, "Communism as a Competing Civilization in Southeast Asia," a contribution to _Southeast Asia in the Coming World_, Philip W. Thayer, editor (Baltimore, 1952).
[48] For a contrary point of view, see the works by Harry Stack Sullivan, Brock Chisholm, and others.
[49] Problematical in all such attempts of working officers to define "victory" is the serious intellectual issue of avoiding means which by themselves defeat the ends which are sought. If the means are "dangerous" or "immoral" by the standards of the society which applies them, their value becomes low indeed. For the covert side of U.S. operations, see the breezy and popular volumes on OSS: Lt. Col. Corey Ford and Major Alastair MacBain, _Cloak and Dagger: The Secret Story of OSS_ (New York, 1946); Stewart Alsop and Thomas Braden, _Sub Rosa: The OSS and American Espionage_ (New York, 1946); and the most vividly concrete narration of the group, Elizabeth P. MacDonald, _Undercover Girl_ (New York, 1947). For an astonishing work which seems to violate security on every page, see Commander Roy Olin Stratton, _SACO--The Rice Paddy Navy_ (Pleasantville, N. Y., 1950); this is the description of a Navy group in China which the author shows to be more covert than OSS itself. A dry, German view of Anglo-American espionage in Holland is given in that superb, true-life adventure story, H. J. Giskes, _London Calling North Pole_ (London and New York, 1953).
[50] See the works of Freda Utley, Herbert Feis, the Linebarger-Djang-Burks political science text (New York, 1954), and others, not to mention the contributions by Mao, Liu Shao-ch'i, and other Communist leaders.
[51] The author himself pleads guilty to having criticized the French unduly without accepting a reasonable share of U.S. responsibility for the situation in Indochina (Paul M. A. Linebarger, "Indochina: The Bleeding War," _Combat Forces Journal_, March 1951), and was deservedly rebuked from some French readers for his denigration of French imperialism. The author cannot endorse as wise, shrewd, or kind the French political decisions in Indochina, hut he can say that the Americans who made (or failed to make) basic policy concerning that area have been as irresponsible and foolish as the French. He trusts that, by the time this note reaches print, a more effectual Franco-American understanding will have replaced the previous difficulties.
[52] Psychological warfare is, of course, neither very psychological nor is it necessarily warfare. Indeed, within the context of a rigidly purist and scholastic definition, psychological warfare is not psychological, in that most of its operations are very definitely _not_ a part of present-day scientific psychology. Neither is it _warfare_ because it can be operated before war, during war, after war, or contemporaneously with and apart from war. As pointed out above, war involves the inescapable content of public lawful _violence_. It is hard to ascribe violence to a short-wave broadcast or to a leaflet. In Korea in 1951 the author heard that a Chinese soldier was found dead--mashed by a leaflet bomb which had failed to explode at the proper altitude. If this story is true, that particular soldier was one of the few genuine _war_ victims of military or strategic propaganda both so pretentiously called "psychological warfare" by Americans of the mid-twentieth century.
Anthony Leviero, who summarized American PsyWar in _The New York Times_ in a series of articles between 9 December and 14 December 1951, is both an experienced general staff officer and a first-class newspaper man. His comment in 1953 on the new Operations Coordinating Board was encouraging or ominous. He stated in his _Times_ dispatch of 4 September 1953 that the William Jackson committee had found that "psychological warfare did not exist as such." If this meant that the new OCB was to sweep aside the limitations of top-secret pedantic definitions and move toward a refreshingly concrete manipulation of the world scene, the news was encouraging indeed. If the new Board was, however, to be dedicated to the manufacture of new, complicated and secret definitions of its own, the news was bad. Given the time-lag on the declassification of Government materials, it may be twenty-five years, or 1978, before the precise definitions of 1953 are available to the public. The tendency of the Board to succeed or to fail will be evident by the time this material is in print; given the personalities involved, the prognosis appeared optimistic.
[53] This kind of issue has not been neglected in our public discussions or our schools. Two sides of one famous case are given in Owen Lattimore, _Ordeal by Slander_ (New York, 1951) and the bitterly anti-Lattimore book by John T. Flynn, _The Lattimore Story_ (New York, 1953). A serious intelligent attempt to answer some of the problems posed by PsyWar and the resulting loyalty issues within a democracy are the works of Nathaniel Weyl, _Treason: The Story of Disloyalty and Betrayal in American History_ (Washington, 1950), and _The Battle Against Disloyalty_ (New York, 1951). A formidable presentation of what the Communists are doing is offered in Ralph de Toledano, _Spies, Dupes, and Diplomats_ (New York and Boston, 1952) and in Major General Charles A. Willoughby, _Shanghai Conspiracy_ (New York, 1952). The kind of round-table often intellectually conceived and executed within American schools is well portrayed in the special issue of _Columbia Journal of International Affairs_ (New York, spring, 1951), in which the entire issue is given to a synthesis of international problems in the propaganda field under the heading "Propaganda and World Politics." Stefan Possony's magistral _A Century of Conflict_ (Chicago, 1953) provides an excellent general framework.
[54] Nothing in previous U.S. experience prepared Americans for the invasion of the individual personality which has long been accomplished by the Communists but which was first publicized in adequate fashion after the outbreak of the Korean war in 1950. The pioneer book in this field, and still the best, is Edward Hunter's _Brain-Washing in Red China_ (New York, 1951). This author has known Mr. Hunter for twenty-odd years and can vouch for him as a man with a sober respect for fact, though he does have a vivid taste in adjectives; he has seen not only Mr. Hunter but has gone over some of the raw material which Hunter used and can testify to the reality and sympathy with which Hunter portrays this rather gruesome process. On a different scale, Wilbur Schramm has given a description of what happens when _The Reds Take a City_ (New Brunswick, 1951), in a book of that name written jointly with John W. Riley.
[55] A sharp contrast between the old politics and the new is shown by the unfortunate book prepared in the Department of State and now hastily, even guiltily, allowed to go out of print by the United States Government Printing Office because it showed that some Americans were guilty or naïve enough to try to love and trust the Soviet state within the same system as our own. One does not know whether to laugh or to weep at the spectacle of men lamenting the fact that they were once innocent and hopeful. The book, prepared by the late Harley Notter and others, is Department of State Publication 3580, General Policy Series 15, _Postwar Foreign Policy Preparation_ (Washington, 1949). That not all was innocence, even when things so seemed, is amply attested by Freda Utley's controversial but brilliant summary, _The China Story_ (Chicago, 1951).
[56] The function of decision-making has been brilliantly though solemnly explored in Richard C. Snyder, H. W. Bruck and Burton Sapin, _Decision-making as an Approach to the Study of International Politics_ (Princeton, N.J., 1954.)
[57] For a contrary point of view, see _Tensions That Lead to War_, edited by Hadley Cantril (Princeton, 1950).
[58] The author had the opportunity of observing opsearch in the Korean war on three different occasions: September 1950, March 1951, and November and December 1952 and early January 1953. He visited Korea itself twice and also spent a great deal of time, part of it in a public capacity and part of it as a free-lance author, in the periphery of that war--areas such as Hong Kong, Indochina, Thailand, the Philippines, Malaya, Burma, Indonesia, and India.
[59] Several novels have touched on PsyWar problems. The most hard-hitting of the lot is Jerome Weidman, _Too Early to Tell_ (New York, 1946). Covert PsyWar whispering techniques are thinly disguised and much improved, technically, in Darwin Teilhet, _The Fear Makers_ (New York, various dates). The covert side of some of these adventures is portrayed, among others, by W. Stanley Moss, _A War of Shadows_ (New York, 1952); Ray Franklin Kauffman, _The Coconut Wireless_ (New York, 1948); and Chin Kee Onn, _Silent Army_ (New York, 1953). As exciting as fiction are Mark Gayn and John Caldwell, _American Agent_ (New York, 1947), describing the work of an enthusiastic amateur, and L. C. Moyzisch, _Operation Cicero_ (New York reprint, 1952), portraying a first-class professional. Alexander Foote, _Handbook for Spies_ (London, 1949), and J. V. Davidson-Houston, _Armed Pilgrimage_ (London 1949), are interesting distillations of personal experience which touch on espionage and PsyWar.
[60] The author professes he would like to write a preliminary work on this subject himself some day, if no one else essays the task first.
[61] V = Victory day.
[62] Edward Hunter, _Brain-Washing in Red China_ (New York, 1951).
[63] If one good book can be mentioned without prejudice to the many other good books in the same field, attention can be drawn to the excellent undergraduate text which explores the present U.S. position on the press, George I. Bird and Frederic E. Merwin, _The Press and Society_ (New York, 1951). At the opposite end of the spectrum, see Oleg Anesimov, _The Ultimate Weapon_ (New York, 1953). The first book takes the U.S. as it is and does not envisage profound responses coming as the inevitable accompaniment of frightful change; the second book states the outside problem in shocking terms, but asks of Americans things which neither they nor their press are ever apt to approve.
[64] The development of this activity was handed to the Chief of Army Field Forces, in whose G2 section Colonel Donald Hall was the PsyWar officer. The first of these courses with its supporting textbook was not ready for release by the Army General School until 1949, just one year before the Korean conflict began. In 1949 likewise appeared the first officially approved Army field manual on the subject of psychological warfare support of military operations.
[65] Teams from this detachment, armed with leaflets and loudspeakers, were sent to and participated in major maneuvers in continental United States, in the Caribbean area, and in Hawaii. These teams were attached to the "enemy" forces, and exposed the maneuver troops to military propaganda in action. The Tactical Information Detachment suddenly suspended its planning of simulated propaganda operations for Exercise Pluto in 1950. As the only PsyWar operational unit in the Army, the Detachment was hustled off to Korea.
Index
Abbeville, 164
Adams, Samuel, 23
Adipadi, 185
Aggression, timing, 43
Aims, long-range, 126
Air dropping, 229
Air rescue, 142, 231
Air support, 228
Aircraft, World War I, 69
Allen, George, 271
Alsop, Joseph, 273
Alsop, Stewart, 182
American Association of Public Opinion Research, 290
American Broadcasting Station in Europe, 270, 288
American Expeditionary Forces, 67. _See also_ Pershing's headquarters
American operations, effects, 103
American policy in Indochina, 260-262
American Revolution, 21 black leaflet, 20
American-Russian meeting, 202
Andersen, Hans Christian, 156
Anger motif, 233
Annamites, 263
Announcers, radio, 58
Anti-Communist appeals, 246
Anti-Semitic propaganda, 138
Anzio, 82, 212, 239
Appeals, black action, 237
Armed Forces Radio Service, 272
Armed Forces Radio Stations, 34
Army Air Forces, 183
Army Forces, Far East, 305
Army General School, 304
Aryan myth, 78
Aryan racialism, 25
Asia, Communism in, 251
Athenians, 7
Atrocities, 46, 79
Attu, 214
Audience, 123
Austria, 184
_Azad Hind_, 185
_Azad Hind Fauj_, 8
Aztecs, 17
Bakunin, Mikhail, 297
Balkan states, 163
Balloons, 21, 69
Barrett, Edward W., 271
Bataan, 223
Beaverbrook, Lord, 64
Belgium, 13
Belly tank, 170
Benedict, Ruth, 3
Bengal, 8
Benton, William, 184, 271
Black counterpropaganda, 148
Black, Lt. Col. Percy, 91
Black propaganda, 44, 88
Blaine, James G., 49
Blankenhorn, Heber, 64, 67
Boers, 24
_Bolshevik_, 71
Bombs leaflet bombs, 172, 192 V-l, 130, 237 V-2, 237
Bonus troubles, 214
"Book that won the war," 23
Bose, Subhas Chandra, 8
Boxes, packing, 171
Braden, Thomas, 182
Brain-washing, 295_ff_
Breakdown of propaganda items, 122
Brest-Litovsk, 71
Brewitt-Taylor, C. H., 8
Britain in 1940, 163
British, 81
British Admiralty, 87
British Broadcasting Company, 45, 82, 87
British Foreign Office, 64, 87
British in Indochina, 260
British psychological warfare, 263-264
British War Office, 87
Brogan, Denis W., 277
Brown, Don, 208
Broz-Tito, Josip, 87, 89
Bruntz, George G., 64
Buchan, John, 64
Bulgaria, 132
Bullock, Gen. William, 266
Burden, Capt. J. A., 37
Burma, 23, 24, 168, 185, 209, 224. _See also_ North Burma
Buttles, Lt. Col. Bruce, 97
Byelorussia, 13
Cambodia, 186, 262
Canton, 96
Cantril, Hadley, 290
Capabilities, psychological, 158
Capacity, own, 164
Caribbean pirates, 17
Casablanca, 47
Casey, Ralph D., 38
Catholicism, 260
Catlin, G. E. C., 3
Censorship, Russian, 105
Central Intelligence Agency, 274, 276
Central Intelligence Group, 115, 184
Central Pacific, 187
Chandler, Douglas, 83
Changes of nations in wartime, 292-293
Cheka, 225
Chiang Kai-shek, 52, 75, 223
China, 5, 15, 185, 227, 255-257 Central China, 1944, 163 Communist China, 47, 52, 106, 204 Japanese garrisons in, 58 organization, 170 reorganized National Government, 185 OWI in, 57 Protestant churches in, 59 revolution of 1927, 75 Chungking Government, 106
China-Burma-India Theater, 10, 98 Forward Echelon headquarters, 57
China Theater, 187, 213
Chinese Communists, 262-263, 265, 289, 294
"Chinese Federal Reserve Bank," 141
Chinese prisoners, 288
Chinese railway campaigns, 209
Christmas cards, 213
Churchill, Winston, 24, 87, 157
Cinema, 210
Civil defense, 251
Civil Information and Education Section, 189
Civilians, friendly, 209
Clandestine stations, 45
Classification, 54
Clausewitz, Carl von, 28, 30
Clay, Gen. Lucius D., 189
Cleavage, 143
Cleveland, Grover, 49
Cold War, 244, 286, 298 description, 247 in Asia, 264 nature, 248 origins, 248-249 outcome, 254 termination, 253 warfare within, 249
Combined Chiefs of Staff, 174, 194
Command function, 98
Commanders, American theaters, 168
_Commando_, 24
Commands, contingency, 234
Commands, to enemy forces, 233
Commissioner General for South-East Asia, 264
Committee for a Free Asia, 273_ff_
Committee for a Free Europe, 273_ff_
Common causes, 282
Communist appeals, 246
Communist goal, 262-263
Communist-dominated governments, 294
Communist Manifesto, 74
Communism, 71, 78
Communist Party, 126
Communists, 155, 186
Confederate States, 24, 29
Confucianism, 78
"Conquest of probability," 251, 253
Consolidation company, 302
Consolidation plans, 201
Consolidation propaganda, 46
Continental Congress, 158
Contingency plans, 202
Conversion, process of, 13
Conversionary propaganda, 46
Coordination, 201
Coordination of U.S. facilities, 272
Coordinator of Information, 90
Coordinator of Inter-American Affairs, 182
Cortéz, Hernán, 17, 252
Counterespionage, 85, 225
Counterfeiting, 209
Countermeasures to black, 60
Counterpropaganda, 46 defensive, 146 instructions, 144 initiative, 60
Countersubversion, 225
Covert operations, 255 in peacetime, 297
Covert propaganda, 44
_Credenda_, 186
Creel Committee, 67
Creel, George, 64
Crisol, José, 259
Cromwell, Oliver, 16
Crow, Carl, 103
Czechoslovakia, 41, 64, 81
Dalai Lama, 168
Davidson, Philip, 21
Davis, Elmer, 93, 178
Davis, Jefferson, 30
D-day, 202
Decision-making, factors of, 284
Defeat, psychological, 194
"Democratic," 74
Desertion, 211, 237
Developmental research, 287_ff_ in PsyWar, 288
Dien Bien Phu, 261
Diplomacy, 36 dramatic intimidation, 41
Directives, 97
Distribution, artillery, 192
District Information Services Control Commands, 202
Doenitz, Adm. Karl, 30, 88
Doihara, Gen. Kenji, 187
Domei Agency, 105
Domestic Operations Branch, 179
Donovan, Gen. William J., 90
Doob, Leonard W., 38, 39, 97
Doolittle flyers, 99
Door gods, 188
Doriot, Jacques, 157
Dunkirk, 164
Dutch in Indonesia, 257-259
East India Company, 17
Economic Cooperation Administration, 273
Ed and Joe, 205
Education, 32
Edwards, A. L., 39
_Ei Sörrender_, 235
Eighth Army in Korea, 266-267, 303, 305
Eisenhower, Gen. Dwight D., 168, 189
Ellis, Havelock, 291
Enemy definition, 50 lifeline, 215 propaganda situation, 127
England, 68
Environmental stimuli, 110
Espionage, 15
Estimate of the situation, 150
Estimates, written, 161
European Defense Community, 253
European Theater, 191
Ezekiel, Mordecai, 139
Fact, slanting, 117
Falsification, radio, 84
Farago, Ladislas, 41
_Fascismo_, 32
Fascist Italian Social Republic, 163
Fascists, 78
Federal Communications Commission, 115
Feis, Herbert, 257
_Feldpostkarte_, 70
Field maneuvers using PsyWar, 301
Field Manual, 241
Field operations, 151
Fifth Army, 228
Files, propaganda, 115
Films, 210
First Loudspeaker and Leaflet Company, 303, 305-306
First Radio Broadcasting and Leaflet Group assisting stations, 306 work in Far East Command, 304
Fischer, Louis, 79
Fisher, F. M., 182, 189
Flensburg, 88
Flexibility in PsyWar, 285-286
Food appeals, 232
Food propaganda, 152
Force short of war, 1
Foreign Broadcast Intelligence Service, 115
Foreign Information Service, 91
Foreign Operations Administration, 273, 276
"Four-Minute Men," 68
Fourteen Points, 62
Fourteenth Air Force, 168, 186, 231
Fox, Ralph, 15
France, 68 as a future ally, 282
Frederick the Great, 28
Free India, 185
Free India Army, 8, 212
French Foreign Office, 297
French in Indochina, 260-262
French Revolution, 23
French revolutionaries, 20
Freud, Sigmund, 26
Friedrich, Carl J., 78
Friendship in PsyWar, 281_ff_
Fromm, Erich, 290
_Führer_, 78
Future of PsyWar, 298_ff_
Fuzes, 170
_Gaimusho_, 204
Galahad Operation, 226
Gallup, Dr. George, 290
Gallup poll, 141
General Staff, 183
Geneva, 261
Geneva Convention, 203
Genghis Khan, 14
George III, 158
German failure in Ukraine, 293-294
_German Psychological Warfare_, 41
Germany, 184 black operations, 212 Imperial Government, 67 naval radio, 88 pastoralization of, 103 U.S. zone, 202 World War II accomplishments, 81
Gideon, 3
Gifts, 207
Giles, Herbert A., 110
Goals of PsyWar, 299 definition, 151 enemy goals, 127 specific propaganda goals, 151
Göbbels, Paul Josef, 90
Gorer, Geoffrey, 3, 154
Gray, Gordon, 274
Great Patriotic War, 104
Greater East Asia Co-Prosperity Sphere, 186
Greene, Carleton, 264
Greene, Col. J. Woodall, 266, 301
Grenades, rifle, 228
Grew, Joseph C., 42
Guam, 187
Guerrilla warfare, 262
Guidance, 194 examples, 196
Gurney, Sir Henry, 264
_Gustav Siegfried Eins_, 205
Guthrie, Edwin, 39, 91
Hague Convention, 203
Hall, Col. Donald, 267
Han, 7
Han Military Emperor, 5
Han River, 265
Harvard College, 297
Haushofer, Gen. Karl, 31
Haw Haw, Lord, 59, 83
Hawaii, 203
Headquarters and Headquarters Company, 302
Hegelian philosophy, 25
Henry, George W., 27
Herodotus, 7
Herz, Major Martin, 212
Hindustani, 11
Hiroshima, 202
Historical materialism, 32
Hitler, Adolf, 77, 202, 225
_Hitlerjugend_, 57
_Hitlermädel_, 57
Ho Chi-minh, 263
Holland, 13, 52, 68
Holy Roman Empire, 15
Homeland facilities, 204
Honesty as basis of U.S. policy, 282
Howitzers, 228
Huks (Hukbong Mapagpalaya Bayan), 259-260
Huns, 63
Hunter, Edward, 295
Hymn of Hate, 63
Identification of propaganda, 116
Identity cards, 209
Ideology, 8, 31, 79 and plans, 201
India, 264
Indian-Pakistani fighting, 255
Indochina, 185, 245
Indochinese war, 255
Indonesia, 47, 52, 185
Indonesia, fighting in, 255, 257-259
Indonesia, Republic of, 185
Information activities of State Department, 269
Information agencies, chart, 95
Information Control Commands, 270
Information Control Service, 189
Information, Department of, 64
Information and Education Section, 270
Inner Mongolia, 168, 185
Inquisition, 20
Insanity as a Communist technique, 295-296
Intelligence Director of, 64 propanal in, 129 propaganda intelligence, 132, 197
Inter-Allied cooperation, 163
Interest, enemy, 48
Interim Intelligence Information Service, 184
International Information Service, 269
International propaganda, 46
International "realities," 245
_Internationale_, 104
Interpretation vs. truth, 117
Interrogation, 145 of prisoners, 147
Iron Curtain, 244
Irregular warfare, 287
Islam, 10
Isolationism, 140
Israel, 255
Italy, 68, 214 landings in, 239 surrender, 202
Jackson, C. D., 276
Jackson Report, 268, 275, 289
Jackson, William, 275
Jacobite broadcast, 18
Japan, 184 Board of Information, 184-185 black book, 208 black propaganda, 105 cultural propaganda, 206 Emperor, 49, 214 Foreign Office, 204 nostalgic white, 135 peso note, 23 PsyWar in World War II, 105 Sad Sack, 213, 216 surrender, 104
Japan's East Asia, 255
Jenks, Edward, 3
_Jisei_, 168
Johnson, Louis, 269
Johnston, Col. Dana W., 97
_Joho Kyoku_, 34, 184, 204
Joint Chiefs of Staff, 93, 194, 277
Joint Psychological Warfare Committee, 93
Josey, Alex, 264
Joyce, James, 119
Joyce, William. _See_ Haw Haw, Lord
Kachins, 224
Kafka, Franz, 119
Kaiserist propaganda, 66
Kaltenbach, Fred, 83
_Kempeitai_, 187
Kinsey reports, 291
Kiska, 214
Kjellen, Rudolf, 31
Koestler, Arthur, 79
Koop, Theodore, 53
Korea, 184
Korean conflict, 255, 263, 265-266, 269, 280, 286, 294, 301, 303 leaflet deliveries, 306-307 loudspeaker sections, 306 opsearch, 288 propaganda policies, 305 PsyWar in, 301 PsyWar officers, 305 radio operations, 306 radio propaganda, 289
Krum, 132
Kublai Khan, 14, 106
_Kultur_, 63
Kuomintang, 75, 186, 204
Kyes, Roger M., 276
Labor recruitment, 224
Lamb, Harold, 15
Laos, 262
Larson, Cedric, 103
Lasswell, Harold, 38, 97
Latin-America, 68
Lattimore, Owen, 15, 183
Laurel, José P., 157
Laval, Pierre, 157
Leadership, defamation of, 155
Leaflets
## action leaflets, 231
anti-exhibit leaflet, 96 anti-radio leaflet, 86 artillery, delivery by, 307 B-29 raids, 168 on Berlin, 57 bombs, 307 bundles, 228 Bunker Hill leaflet, 21 civilian-action leaflets, 222 civilian-morale leaflet, 215 for civilians, 207 direct-reply leaflet, 120 dispensers, 265 distribution, 170, 171 dropping procedures, 192 field procedure, 228 French Communist leaflet, 121 ground-distributed leaflets, 86 informational leaflet, 142 loading, 172 map leaflets, 235 morale leaflets, 213 news leaflets, 216 packaged leaflets, 170 Philippine leaflet, 2 production, 190 radio-program leaflet, 82 rolling, 169 spot-news leaflets, 221 start-of-war leaflet, 198 surrender leaflets, 230, 236 surrender leaflet, AEF, 70 surrender leaflet, improved, 239 surrender form, radio, 83 surrender, tactical, leaflets, 235 troop-morale leaflet, 212 troop-morale leaflet, gray, 214 troop-morale leaflet, Nazi, 4 World War I leaflets, 68
Legion of St. George, 84
Leighton, Lt. Com. Alexander, 97
Leites, Nathan, 290
Lenin, Nikolai (Vladimir Ilyich Ulyanov), 71, 263
Lenin Old Guard, 205
Leninism, 71
Letters, prisoner, 232
Lewis, Wyndham, 77
Leyte campaign, 123, 169
Lhasa, 168
Liaison field liaison, 226 mechanics of, 227
Liaison officers, PsyWar, 192, 226
Library of Congress, 137
Lienta University, 35
Limitations on American PsyWar, 278_ff_
Lippmann, Walter, 38, 103, 149
Listening, prevention of, 159
Literary personalities in propaganda, 290
Lo Kuan-chung, 8
"Localism," 295
Long, Huey, 38
Lorient, 227
Loudspeaker units, 237, 302-303
Loudspeakers airborne, 307 emplacement, 307 vehicle-mounted, 239, 307
_Luftpost_, 220
Luxembourg, 168
MacArthur, Gen. Douglas, 157, 189, 257, 266, 301
MacDonald, Malcolm, 264
Mackall, Lt. Col. Samuel T., 7
MacLeish, Archibald, 279
Maginot Line, 213
Magsaysay, Ramón, 259
Mails, 206 civilian personal, 219
Malai, 185
Malaya, 185, 209, 262 Chinese in, 262_ff_ government of, 263 High Commissioner of, 264 war in, 255
Malayan Races Liberation Army, 262, 295
Malingerer's black, 125
Manchukuo, 185
Manchus in China, 20
Mannheim, Karl, 3
Mao Tse-tung, 252, 263
Marx, Karl, 263, 297
Marxism, 70-71
Massachusetts Institute of Technology, 297
Materials, 194 basic materials, 195 enemy information materials, 122-123
McClure, Gen. Robert B., 266
McEvoy, Dennis, 208
Media, 56 limitations, 48, 55 prescription of, 27
Medical conditions, 36
Mediterranean Theater, 191
_Mein Kampf_, 65, 101
Merat, Edward K., 183
Merriam, Charles E., 186
Merrill's Marauders, 226
Mexican War, 23
Mexico, 68
Midianites, 3
Mikhailovich, Draja, 87, 89
Military goals, 199
Military Intelligence Division, 91
Military Intelligence Reserve, 301
Military Intelligence Service, 182
Military Propaganda School, 304
Military PsyWar since World War II, 299_ff_
Military Secretary, 189
Milton, George Fort, 21
Milton, John, 16
Ministry of Information, 64, 87
_Miranda_, 186
Mission, 125 sense of, 26
Mobile Radio Broadcasting Company, 302
Mock, James R., 103
Mockery, 118
Money, 23, 209
Mongol secret weapons, 14
Monitor, submarine, 97
Monitoring, 111
Morale analysis chart, 70 enemy situation, 127 general morale, 215 German morale, 220 index, 147 operations, 211 services, 34 wartime morale, 156
Morgan, Dr. George, 289
Mortars, 69, 228
Moscow, 71
Moscow-Peking Axis, 294
Moscow trials, 79
Motion pictures, 210 American, 90 propaganda movies, 68, 81
Motive, 155 attribution of, 155
Movie van, 175
Mutiny, 211
Mutual Security Administration, 273
Nagasaki, 106
National-level plans, 200
National Security Council, 269, 276
National Socialist German Workers' Party. _See_ Naziism
National War Aims Commission, 64
Nationalism and Communism, 295
Nationalists, Chinese, 75, 106
Naziism, 77 and Communism, 77 fifth column, 81
Nazi-Soviet struggle, 293-294
Netherlands and Indonesia, 257-259
"New British Broadcasting Company," 83
"New Democracy," 32
New York, radio facilities, 179
News as intelligence, 135 bad news, 136 classified news, 136 commercial facilities, 136 good news, 136 palatability, 136 planted news, 84 pre-action news, 232 private facilities, 136 procurement of, 137 sources, 136
Newspapers, 220 air-format newspapers, 207 airborne newspapers, 13 in American Revolution, 21
Nicolai, Col. Walther, 64
Nimitz, Adm. Chester W., 187
XIX Corps, 239
Normalcy, effects, 73
Normandy, 239
North Africa, 47, 202
North Atlantic Treaty Organization, 254
North Burma, 213, 226
North Korea, 263 Communist army of, 295
Northrop, F. S. C., 290
Norway, 13
Nostalgic black, 133
Nostalgic white, 134
Novelty materials, 207
_Oberkommando der Wehrmacht_, 82
Obscene black, 141
Oestrous black, 137
Oestrous gray, 138
Offensive propaganda, 46
Office of Censorship, 53
Office of Chief of PsyWar, 266, 304
Office of Facts and Figures, 91
Office of Intelligence, Information, and Cultural Affairs, 184
Office of Inter-American Affairs, 184
Office of Strategic Services, 93, 273, 297 in SWPA, 98
Office of War Information, 93, 269, 271, 297 organization, 178 outposts, 179 quarrels with OSS, 94
Okinawa, 239, 263
Operations, clandestine, 192
Operations Coordination Board, 275_ff_ functions and members, 276
Operations Division, GS, 94
Operations Research, 287ff
Operators needs, 194 qualifications of, 99
Opinion analysis, 110, 141 enemy opinion, 26 enemy opinion profile, 145 generalized opinion, 143 opinion groups, 143 sampling, 141
Order of battle, 192
Outer Mongolia, 168
Outpost Service Bureau, 182
Overclassification, 268
Overseas offices, 97
Overseas Operations Branch, 179
Overt act, 211
Overt propaganda, 44
Paine, Thomas, 23
Palestine, 38
Palmerston, Lord (Henry John Temple, 3d Viscount), 297
Pamphlets, 208
Panmunjom, 261
Parachute News. See Rakkasan
Pareto, Vilfredo, 13
Parsons, Talcott, 3
Passierschein, 6
Pavlovian psychology, 26, 296
Pearl Harbor, 42
Peasant revolts, 20
Peck, Graham, 189
Percentage analyses, 145
Pershing's headquarters, 67-68
Persians, 8
Personnel limitations, 48
Persuasion, 25
Phase planning, 202
Philippines, 137, 185 Communist war in, 255
Philosophy in propaganda development, 289
Photo exhibit, 176
Pictures, prisoners, 238
PK units, 223
Plain-clothes troops, 164
Planning, 194 enemy plans and situations, 126 failure of West, 264 general plans, 199 in research and development, 287_ff_ pre-belligerent planning, 197
Point Four administration, 273
Poland, 13
Policy meetings, 97
Political Adviser, 187
Political background, 43
Political goals, 199
Political limitations, 48
Political officers, 159
Political warfare, 47 in Indochina, 260
Political Warfare Executive, 87
Politics, home-front, 49
Polly planes, 239
Polo, Marco, 14
Postal propaganda, 206
Poster propaganda, 111, 176
Pre-belligerent stages, 80
President's Committee on International Information Activities, 276
Press analysis, 112
Presses, military, 169
Price, Byron, 53
Printing, 111, 230
Prisoners of war, 36 propaganda value, 105
Private use of PsyWar techniques, 296-297
Problems, future tactical, 229
Projection in propaganda, 292
Promises, 52
Propaganda analysis, 110, 128 analysis procedure, 126 choice in, 162 commitment, 50 conditions for effectiveness, 280 defensive propaganda, 46, 101 divisive propaganda, 46 history of, 3 organizations, national, 174 propaganda addict, 78 propaganda against propaganda, 100 purposefulness in, 40 re-use of, 102 in seven small wars, 265
Propaganda Branch, 182
Propaganda Man, 153, 200, 205-206
Propaganda Platoon, 303
Propaganda Section, AEF, 67
_Propagandakompanie_, 223
Propagandists as spokesmen, 281
Propanal. See Propaganda analysis
Proust, Marcel, 119
Prussia, 15
Psychological research in PsyWar, 292
Psychological Strategy Board, 271, 274, 276, 289
Psychological warfare American agencies, 175 definitions, 37, 276-277 defensive, 216 in Intelligence (G2), 304 limitations, 48, 266 in Military Government, 302 Nazi PsyWar, 41 new establishment in Army, 266 organization for, 168 personnel, 99 in Plans and Operations (G3), 304 policy, dissension over, 270 tactical planning, 164 training, 304_ff_
Psychological Warfare Board, 304
Psychological Warfare Branch, 93, 187
Psychological Warfare Center, 304
Psychological Warfare Division, SHAEF, 187
Psychological Warfare Facility, 177
Psychological Warfare School, 304
Psychological Warfare Section, 301, 304-305
Psychological Warfare Staff in FEC, 304
Psychologist, role of, 26
Psychology, 25 new developments, 285 relation to propaganda, 291
Psychology Section, AEF, 67
Public Affairs, Assistant Secretary of State for, 269-270
Public Affairs Officer, 272
_Public Opinion Quarterly_, 110
Public relations, 33
Publications Platoon, 303
Pushtu, 37
Quakers, 17
Quality as opposed to quantity in PsyWar, 307
Quantification, 291
Quasi-private operations, 273_ff_
Quisling, Vidkun, 32, 157
Quislings, 88, 157
Quotations, falsified, 84
Radek, Karl, 79
Radio American operations, 91 jamming, 159 materials, 113 short-wave, 203 standard wave relay, 203 support, 227 suppression, 114 tactical radio, 192 wired radio, 113
Radio Broadcasting and Leaflet Group, 301-302
Radio Free Asia, 273_ff_
Radio Free Europe, 273_ff_
Radio in the American Sector, 270
Radio Luxembourg, 56
Radio Malaya, 264
Radio Saipan, 45, 203
Radio Tokyo, 113
Radio war, 81
Raids, B-29, 237
_Rakkasan News_, 168, 220
RAND Corporation, 297
Ration cards, 209
_Reader's Digest_, 90
Readiness, national, 251
Rearrangements in U.S. Government, 269
Recognition and delay, 244_ff_
Recruiting of Anti-Communist forces, 265
Red Army, 113
Red scare, 72
Reformation, Wars of the, 10
Religious black, 124
Reproduction Company, 302
Requirements, guidance, 195
Research and Analysis Branch, 90
Reserve groups, use in PsyWar, 304
Responsibility of propagandists, 135
Reston, James, 273
Results of PsyWar, 307
Revision of U.S. laws, 298
Revolution and Development of International Relations Project, 297
Revolution as opposed to living, 277
Revolutionary propaganda, 46
"Rockefeller Office," 91
Rockets, 21
Roosevelt, Franklin D., 4, 168, 175, 225
Roper, Elmo, 290
Rowe, David, 111
Royall, Kenneth C., 269
"Rum, Romanism and Rebellion," 49
Rumors, Mongol, 15
Russian Army of Liberation, 88
Russian combat propaganda, 105, 165
Russian Revolution, 71
Russian Soviet Federated Socialist Republic, 273
Ryukyus. _See_ Okinawa
Sabine, G. H., 3
Saipan, 98
Salesmanship, 32
Samuel, Czar, 132
San Francisco, 203 OWI in, 55 radio facilities, 179
_San Kuo_, 8
Sargeant, Howland, 271
Saumaise, Claude de, 16
Scandinavia, 68
Schenke, Wolf, 81
Secret weapons, 129
Security excessive security, 54 security liaison, 55 limitations, 48, 53 security officers, 53 procedures, 54 supervision, 55 unit security, 54
Selling, Lowell S., 27
Sex propaganda, 137
SHAEF, 176, 187, 212
Shans, 224
Shantung guerrillas, 204
Shells artillery, 228 chemical warfare, 228 leaflet shells, 228 smoke shells, 228
Sherwood, Robert, 93, 178
Shonan, 8
Siam, 47, 186
_Sicherheitsdienst_, 85
Singapore, 8
Small wars, seven, 255
Smearing, 157
Smith, Bruce Lannes, 38
Smith, Nicol, 182
Smith, Walter Bedell, 274, 276
Social groups, 143
Social sciences in PsyWar, 290
Socialists, Russian, 70
Solbert, Gen. Oscar N., 94
Source, 44, 122
South-East Asia, 186
Southwest Pacific, 187, 213
Soviet-German front, 214
Soviet propaganda, 1941-45, 51 development of techniques, 294
Soviet PsyWar, 104
Soviet Union, 80 policies, 282
Spain, 31, 68, 280
Spanish Empire, 20
Special Study Group, 91
Specificity in propaganda, 147
"Stab in the back," 65
Staff functions, 191
Stalin, Joseph, 51
Stanford University, 297
Stanley, Lt. Col. John B., 97
STASM, formula, 43-44, 120
Stassen, Harold E., 276
State Department, 184
State-War-Navy Coordinating Committee, 175
Statistical propanal, 131
Stein, Gertrude, 119
_Sterber, Der_, 214
Stewart, James, 189
Stilwell, Gen. Joseph W., 189
Stoddard, Lothrop, 186
_Strafe_, 63
Strategic operations in international information, 268
Strategic plans, 201
Strategic propaganda, 45
Strategic propaganda unit, 301
Streibert, Theodore C., 276
Strengths of U.S. propaganda, 279_ff_
Subject, 124
Submarine operations, 186
Subversive material, black, 121
Subversive operations, 88, 209
Subversive operations units, 173
Sultan, Gen. Daniel I., 189
Sung Dynasty, 15
Sun-Tzu, 28
Sunyatsenism, 75
Supreme Commander for Allied Powers, 189, 270
Surprise attacks, 129
Surrender, 211 goal of PsyWar, 288-289 procedure, 230 surrender passes, 7 psychology of, 212
Switzerland, 68
Symeon, 132
Tactical Information Detachment, 301, 303
Tactical propaganda, 45
Tactical propaganda unit, 301
"Target" leaflet, 256
Tartars, 15
Tatars, 14
Taylor, Edmond, 17, 41
Taylor, George, 182
Technical Cooperation Administration, 273
Technical Manual, 241
Teilhet, Darwin, 182
_Temps, Le_, 38
Tension causes, 285 in decision-making, 284 in war, 284_ff_ research on, 284_ff_
Terrain of propaganda, 150
Terror, strategy of, 41
Teutoburger Wald, 239
Theater Psychological Warfare, 187
Theater Psychological Warfare Officer, 187
Thompson, Dorothy, 273
Thomson, Col. Charles A. H., 39
Tibet, 168
Time, 123
_Time-Life-Fortune_, 90
Timeliness, 140
Timing, 1
Tito. _See_ Broz-Tito
Toilet training, 154
Tokugawa shoguns, 17
Total war and constitutional law, 42
Totalitarian parties, 78
Toynbee, Arnold J., 78
Traitors, 59
Troop indoctrination, 224
Trotzky, Leon, 71
Truth, 116
Turkish PsyWar, 17
Ukraine, 13, 88, 293_ff_
"Unconditional surrender" doctrine, 47, 103, 305
Unconscious mind, 26
Undercover organizations, 173
Underground Railway, 297
Understanding of the enemy, 292-294
Union of Socialist Soviet Republics, 292-293
United Nations Command in Korea, 305
United Service Organizations, 224
United States Information Agency, 269 Director of, 269, 271
United States Information Service, 269, 276
Use of all government activities in PsyWar, 275
Uses of PsyWar, 299
Utley, Freda, 257
Vegetius, 28
Venezia-Giulia, 184
Victory and defeat, alternatives to, 252
Victory, psychological, 194
Viereck, George S., 66
Viet Minh, 295
Viet Minh vs. Viet Nam, 260_ff_
Viet Nam, 185, 262
Vladimirtsov, B., 15
Vlassov, Gen. Andrei A., 88, 157
Voice of America, 271
Voice of the United Nations Command, 306
Voices, ghost, 84
Voices, amplified, 237
_Volk_, 32
_Vorwärts_, 38
_Vozhd_, 11
Vyshinsky, Andrei, 79
Wallace, Henry A., 87
Wang An-shih, 7
Wang Ching-wei, 157
Wang Mang, 5
War as chronic state, 283 concepts of, 1 definition, 28 between dissimilar states, 283-284 force short of war, 1 between similar states, 283
War College, 77
War Department participation, 182
War Propaganda Bureau, 64
Warburg, James P., 52
"Warfare psychologically waged," 40-41, 79
Wartime skills, use of in peace, 297
Washburn, Abbott, 275
Washington, George, 157
Washington-theater liaison, 182
Watts, Richard, Jr., 189
Weapons leaflet-discharging, 228 Mongol secret weapons, 14
Weber, Max, 3
Wedemeyer, Gen. Albert C., 257
West Germany, 282
White House assistant in charge of informational policies, 271
White propaganda, 44
Wieger, Leon, 7
William Jackson Report, 268, 275, 289
William of Orange, 18
Witchit Witchit Watakan, 186
Women, 207
Working-class revolution, 71
World revolution, 23
World War I, 62
_Yamato-damashii_, 32
Yenan, 106, 215
Yüan Shih-k'ai, 63
Zacharias, Adm. Ellis, 177, 204
Zilboorg, Gregory, 27
Zionist Organization, 38
ALSO BY PAUL M. A. LINEBARGER:
_The Political Doctrines of Sun Yat-sen_ (Baltimore: Johns Hopkins Press, 1937)
_Government in Republican China_ (New York: McGraw-Hill Book Company, 1938)
_The China of Chiang Kai-shek_ (Boston: World Peace Foundation, 1941)
_A Syllabus of Psychological Warfare_ (Washington: War Department General Staff, 1946)
_Psychological Warfare in ROTC Senior Manual_ (Harrisburg: Military Service Publishing Company, 1948)
_Far Eastern Governments and Politics_ (with Djang Chu and Ardath Burks; New York: D. Van Nostrand Company, 1954)
Transcriber's notes:
In the context of "the unprofessional guttersnipe Hitler was ruining the wonderful German Army in amateurish campaigns" stood "raining" instead of "ruining".
In the index, the reference for the entry "Indonesia, fighting in," was changed from 257-258 to 257-259, and reference for the entry "Results of PsyWar," from 327 to 307.
Markup in diagrams was not rendered in the transcription where it did not carry any meaning and would have made reading difficult.
The list of other books by Paul M. A. Linebarger was moved from the beginning of the book to its end.
End of Project Gutenberg's Psychological Warfare, by Paul M. A. Linebarger