PART THREE--ANALYZING CHARACTER IN PERSUASION
I--THE PSYCHOLOGY OF PERSUASION 367 II--SECURING FAVORABLE ATTENTION 383 III--AROUSING INTEREST AND CREATING DESIRE 391 IV--INDUCING DECISION AND ACTION 401 V--EFFICIENT AND SATISFACTORY SERVICE 413
Analyzing Character: The New Science of Judging Men; Misfits in Business, the Home and Social Life
I--THE PSYCHOLOGY OF PERSUASION 367 II--SECURING FAVORABLE ATTENTION 383 III--AROUSING INTEREST AND CREATING DESIRE 391 IV--INDUCING DECISION AND ACTION 401 V--EFFICIENT AND SATISFACTORY SERVICE 413