Part 3

The Crockett Agency, Maison Blanche Building, New Orleans, La.

The Edwards Co., Waco, Texas.

The Fowler-Simpson Co., 500-8 Schofield Building, Cleveland, Ohio.

The Public Advertising Co., Inc., Suite 604, First National Bank Building, Cincinnati, Ohio, and 683-685 Broadway, New York City.

The Thompson-Briggs Co., The Rookery, Chicago, Ill.

Throop, George Enos, 1516 Tribune Building, Chicago, Ill.

Van Beuren & N. Y. Bill-Posting Co., 132 W. 65th Street, New York City. Varney, Thomas H. B., Oakland, California.

CANADIAN OFFICIAL REPRESENTATIVES

Canadian Poster Co., Power Building, Montreal, Que.

The Ware Co. of Canada, Ltd., 95 St. Genevieve Street, Montreal, Que.

The Desbarats Advertising Agency, 42 Victoria Square, Montreal, Que.

A. McKim, Ltd., Star Building, Montreal, Que.

The Canadian Advertising Co., Ltd., 25 St. James Street, Montreal, Que.

Connor-Ruddy Co., 11 Wellington Street E., Toronto, Ont.

J. J. Gibbons, Ltd., 119 West Wellington Street, Toronto, Ont.

Woods-Norris, Ltd., Mail Building, Toronto, Ont.

Dominion Advertising Co., Ltd., Stair Building, Toronto, Ont.

McConnell & Fergusson, London, Ont.

London Bill-Posting Agency, London, Ont.

The Lindsay-Walker Co., Ltd., Winnipeg, Man.

Bond & Ricketts, Ltd., 420 Cambie Street, Vancouver, B. C.

Comments on Posters Reproduced

(Form Lithographed by The Carqueville Lithographing Co., Chicago.)

REGAL SHOES (Color Page A)—Bright, snappy coloring, but not the best drawing in the world. Room at bottom, presumably for address of local representative or store. Wholly lacking in argument of any kind.

RED SPOT CIGAR (Color Page B)—A good example of how _not_ to do it. Poor drawing, no argument. Very ordinary poster of the old school.

CLOTHCRAFT (Color Page C)—Poor poster. Design stilted, no argument, no explanation as to whether “Clothcraft” stands for suits, underclothes or what-not. Presumably designed for local dealers’ use, with room for name and address at bottom.

AMERICAN RADIATOR CO. (Color Page D)—A high-class poster to which this reproduction hardly does justice, as the drawing has lost in the reduction.

DUKE OF YORK CIGARETTES (Color Page E)—Simple yet effective in arrangement and color scheme. Good featuring of an attractive trade-mark. No argument but price.

KELLOGG’S TOASTED CORN FLAKES (Color Page F)—Striking combination of colors. Brings out trade-mark, catch-phrase and package without any suggestion of crowding.

RED SEAL LEAD (Color Page G)—Simple but effective featuring of trade-mark and use of product. Color scheme could be vastly improved.

OLD UNDEROOF (Color Page H)—A very neat and pleasing 24 sheet, far above the general standard. Old Underoof posters are usually good.

BUDWEISER (Color Page I)—Strong and rich in coloring. One of a series of posters featuring a catch phrase. Note space for local distributors’ imprint.

ST. CHARLES CREAM (Color Page J)—Rather pleasing from an illustrative standpoint. Lacking in display of trade-mark or package.

KELLOGG’S TOASTED CORN FLAKES (Color Page K)—Would not be worth powder to blow it up for ordinary publicity, but was probably effective as a curiosity arouser in a preliminary campaign when the product was just being marketed.

E. C. CORN FLAKES (Color Page L)—Good combination of picture and lettering. Well arranged and quickly and easily read.

KUPPENHEIMER CLOTHES (Color Page M)—Rather conventional, but strongly appealing to the athletic young man. Wonder why some of these clothing makers do not show more real business men in their advertisements? Note line at bottom for imprint of local dealer.

WRIGLEY’S SPEARMINT (Color Page N)—Stands out like a wart on the end of a man’s nose. Simple yet strikingly strong. The argument and package harmonize well with, and stand out splendidly from the black background. Hard to get away from this poster!

CARNATION MILK (Color Page O)—A strong pictorial poster, rich in coloring, with good display of package. Only fault a little too much lettering; that under the group of cows would not be readable except at close range.

QUAKER CORN MEAL (Color Page P)—Very novel in treatment. Background effect an oddity. Main lettering, package and the cooked product all effectively shown.

_It will not pay in the long run to advertise goods without merit or goods which do not give a dollar in value for every dollar asked._

[Illustration: REGAL SHOES

POSTER A—8 SHEET]

[Illustration: RED SPOT CIGAR

POSTER B—8 SHEET]

[Illustration: CLOTHCRAFT

POSTER C—8 SHEET]

[Illustration: AMERICAN RADIATOR CO.

POSTER D—8 SHEET]

[Illustration: DUKE OF YORK CIGARETTES

POSTER E—8 SHEET]

[Illustration: KELLOGG’S TOASTED CORN FLAKES

POSTER F—8 SHEET]

[Illustration: RED SEAL LEAD

POSTER G—8 SHEET]

[Illustration: OLD UNDEROOF

POSTER H—24 SHEET]

[Illustration: BUDWEISER

POSTER I—24 SHEET]

[Illustration: ST. CHARLES CREAM

POSTER J—8 SHEET]

[Illustration: KELLOGG’S TOASTED CORN FLAKES

POSTER K—8 SHEET]

[Illustration: E. C. CORN FLAKES

POSTER L—8 SHEET]

[Illustration: KUPPENHEIMER CLOTHES

POSTER M—8 SHEET]

[Illustration: WRIGLEY’S SPEARMINT

POSTER N—8 SHEET]

[Illustration: CARNATION MILK

POSTER O—8 SHEET]

[Illustration: QUAKER CORN MEAL

POSTER P—8 SHEET]

GENERAL SUMMARY SHOWING POSTING POSSIBILITIES AND COST BY STATES

-------------+-----------+-----------+------------------+--------+-------- STATE | TOTAL NO. | TOTAL NO. | TOTAL COST | | | POSTING | 8-SHEET | OF 8-SHEET | | | TOWNS IN | STANDS | SHOWING | | | STATE | | | *Total | *Total -------------+-----+-----+-----+-----+---------+--------+ No. | No. |Assn.|Other|Assn.|Other| Assn. | Other |16-Sheet|24-Sheet |Towns|Towns|Towns|Towns| Towns | Towns | Stands | Stands -------------+-----+-----+-----+-----+---------+--------+--------+-------- Alabama | 16 | 28 | 322 | 253 | $264.08| $190.02| 214 | 146 Arizona | 7 | 11 | 101 | 70 | 75.82| 61.68| 62 | 37 Arkansas | 38 | 32 | 376 | 230 | 251.36| 127.74| 247 | 164 California | 102 | 18 |1345 | 425 | 1289.12| 328.38| 1027 | 700 Colorado | 21 | 30 | 361 | 211 | 307.76| 157.94| 232 | 164 Connecticut | 43 | 24 | 830 | 220 | 784.72| 179.48| 539 | 398 Cuba | 2 | — | 110 | — | 129.60| — | 65 | 43 Delaware | 6 | 9 | 105 | 54 | 95.60| 33.30| 68 | 47 District of | | | | | | | | Columbia | 4 | 1 | 234 | 4 | 256.00| 5.12| 146 | 90 Florida | 12 | 25 | 191 | 138 | 157.20| 99.40| 141 | 85 Georgia | 47 | 69 | 641 | 404 | 527.20| 227.50| 398 | 270 Hawaii | 1 | — | 40 | — | 38.40| — | 26 | 18 Idaho | 15 | 8 | 120 | 49 | 69.20| 38.00| 72 | 48 Illinois | 217 | 54 |2704 | 235 | 2623.44| 194.90| 1647 | 1106 Indiana | 180 | 24 |1708 | 263 | 1293.48| 159.72| 1078 | 715 Iowa | 138 | 36 |1199 | 250 | 789.84| 180.00| 732 | 470 Kansas | 82 | 24 | 810 | 184 | 606.40| 95.70| 517 | 365 Kentucky | 46 | 16 | 582 | 153 | 434.16| 108.24| 382 | 274 Louisiana | 12 | 18 | 314 | 117 | 294.64| 78.06| 188 | 133 Maine | 32 | 27 | 379 | 181 | 321.92| 144.80| 237 | 157 Maryland | 15 | 7 | 430 | 47 | 500.64| 31.16| 279 | 190 Massachusetts| 90 | 101 |2538 | 823 | 2816.32| 872.38| 1443 | 988 Michigan | 135 | 39 |1557 | 230 | 1160.38| 144.32| 985 | 638 Minnesota | 42 | 47 | 797 | 275 | 715.03| 185.47| 424 | 361 Mississippi | 25 | 21 | 254 | 177 | 173.44| 116.82| 153 | 103 Missouri | 83 | 132 |1454 | 222 | 1379.40| 133.70| 801 | 606 Montana | 17 | 3 | 194 | 31 | 133.36| 20.44| 127 | 89 Nebraska | 33 | 16 | 368 | 126 | 286.80| 74.10| 232 | 163 Nevada | 3 | — | 29 | — | 23.20| — | 18 | 12 New Hampshire| 15 | 4 | 238 | 26 | 173.28| 17.94| 154 | 20 New Jersey | 142 | 14 |1954 | 140 | 2008.88| 133.00| 1218 | 834 New Mexico | 9 | 3 | 74 | 21 | 47.84| 13.65| 44 | 29 New York | 157 | 43 |3874 | 428 | 4160.68| 308.16| 2496 | 1717 North | | | | | | | | Carolina | 44 | 6 | 490 | 129 | 439.04| 83.66| 290 | 199 North Dakota | 6 | 6 | 62 | 43 | 39.84| 23.86| 36 | 26 Ohio | 179 | 25 |2542 | 340 | 2124.68| 225.52| 1616 | 1087 Oklahoma | 95 | 22 | 689 | 201 | 477.84| 119.56| 410 | 280 Oregon | 24 | 2 | 425 | 30 | 378.00| 16.70| 250 | 169 Pennsylvania | 173 | 74 |3151 | 651 | 2920.72| 461.08| 2134 | 1458 Porto Rico | 4 | — | 102 | — | 97.92| — | 54 | 45 Rhode Island | 13 | 7 | 396 | 66 | 427.20| 57.00| 255 | 186 South | | | | | | | | Carolina | 19 | 3 | 232 | 44 | 165.44| 26.46| 147 | 97 South Dakota | 7 | 12 | 59 | 75 | 37.20| 41.30| 35 | 26 Tennessee | 25 | 16 | 507 | 99 | 426.16| 60.14| 343 | 242 Texas | 213 | 25 |1599 | 201 | 1091.80| 111.40| 944 | 582 Utah | 11 | 5 | 140 | 36 | 115.92| 21.48| 88 | 64 Vermont | 15 | 29 | 143 | 195 | 97.20| 109.20| 85 | 57 Virginia | 39 | 3 | 584 | 38 | 534.32| 28.68| 368 | 264 Washington | 35 | 1 | 712 | 63 | 631.77| 48.03| 400 | 314 West Virginia| 27 | 9 | 305 | 50 | 253.68| 26.72| 184 | 120 Wisconsin | 89 | 28 | 943 | 261 | 848.48| 207.70| 612 | 431 Wyoming | 5 | 1 | 40 | 15 | 26.56| 8.44| 26 | 17 +-----+-----+-----+-----+---------+--------+--------+------ Total U.S. |2810 |1158 |39354|8524 |$35322.96|$6138.05| 24669 |16844 -------------+-----+-----+-----+-----+---------+--------+--------+------ CANADA | | | | | | | | -------------+-----+-----+-----+-----+---------+--------+--------+------ Alberta | 7 | | 72| | 58.24| | 45 | 30 British | | | | | | | | Columbia | 9 | | 116| | 115.84| | 72 | 51 Manitoba | 5 | | 139| | 136.40| | 99 | 66 New Brunswick| 5 | | 86| | 62.96| | 59 | 40 Nova Scotia | 5 | | 72| | 47.52| | 56 | 33 Ontario | 55 | | 924| | 745.76| | 587 | 400 Prince Edward| | | | | | | | Island | 2 | | 7| | 3.92| | 4 | 3 Quebec | 14 | | 212| | 511.28| | 302 | 166 Saskatchewan | 5 | | 51| | 44.08| | 31 | 23 +-----+ +-----+ +---------+ +--------+------ Total Canada | 107 | | 1679| | $1726.00| | 1255 | 812 -------------+-----+-----+-----+-----+---------+--------+--------+------

* Association towns only. Data not available in other towns.

[Illustration: FAIRBANKS GOLD DUST WASHING POWDER

_PRONOUNCED BY MANY THE GREATEST COMMERCIAL POSTER EVER PLACED ON THE BILL-BOARDS._

_This Roosevelt Gold Dust Poster, beautifully lithographed in six printings, appeared on the boards in all large cities just a week before Colonel Roosevelt’s return to America._

_Combining timeliness and a good advertising connection, it has made a distinct hit, and was the most talked-about Poster ever issued._]

Official List Associated Bill-Posters

ALABAMA

Anniston Theiss, Smith & Douglas .12 Pop. 125,000 35-24’s 50-16’s 100-8’s

Birmingham L. G. Jones .09 Pop. 11,000 5-24’s 8-16’s 15-8’s

Bessemer Theiss, Smith & Douglas .07 Pop. 10,000 5-24’s 8-16’s 15-8’s Mail and paper to Birmingham.

Eufaula A. J. Clayton .07 Pop. 6,500 2-24’s 4-16’s 8-8’s

Florala R. A. French .07 Pop. 3,000 12 L. 2-24’s 4-16’s 8-8’s

Gadsden J. A. Bacon & Son .07 Pop. 9,368 26 L. 5-24’s 8-16’s 15-8’s

Girard Springer Adv. Service .09 Pop. 3,840 3-24’s 4-16’s 8-8’s Mail and paper to Columbus, Ga.

Greenville G. M. Moncrief .07 Pop. 3,162 2-24’s 3-16’s 6-8’s

Huntsville Huntsville Billposting Co. .09 Pop. 10,000 30 L. 6-24’s 10-16’s 18-8’s

=Mobile= =McDermott Advt’g Service= .12 Pop. 55,000 20-24’s 30-16’s 60-8’s

Montgomery Tisdale Billposting Co. .12 Pop. 42,346 18-24’s 25-16’s 50-8’s

=New Decatur= =Twin City Billposting Co.= .09 Pop. 13,000 5-24’s 8-16’s 15-8’s

Roanoke Roanoke Advertising Service .07 Pop. 2,000 1-24 2-16’s 5-8’s

Selma Selma Billposting Co. .09 Pop. 15,278 39 L. 8-24’s 12-16’s 25-8’s

Talladega Chambers Billposting Co. .07 Pop. 7,000 33 L. 6-24’s 9-16’s 18-8’s

Tuscaloosa Tuscaloosa Billposting Co. .09 Pop. 7,000 40 L. 6-24’s 9-16’s 18-8’s

ARIZONA

Benson Kilcullen & Clingan .09 Pop. 1,000 1-24 2-16’s 5-8’s Mail and paper to Phoenix.

=Bisbee= =Bisbee Billposting Co.= .10 Pop. 23,000 8-24’s 12-16’s 25-8’s

Clifton Donald H. Clingan .10 Pop. 6,000 2-24’s 4-16’s 8-8’s Mail and paper to Phoenix.

Douglas Hobson Advertising Service .12 Pop. 13,000 5-24’s 8-16’s 15-8’s

Florence Donald H. Clingan .09 Pop. 1,000 1-24 2-16’s 5-8’s Mail and paper to Phoenix.

Globe Kilcullen & Clingan .12 Pop. 9,000 16 L. 4-24’s 6-16’s 12-8’s Mail and paper to Phoenix.

Hayden Donald H. Clingan .09 Pop. 500 1-16 3-8’s Mail and paper to Phoenix.

Mesa Big 4 Advertising Co. .09 Pop. 2,000 1-24 2-16’s or 5-8’s

Miami Joe V. Prochaska .09 Pop. 1,500 1-24 2-16’s 5-8’s

Morenci Donald H. Clingan .09 Pop. 6,000 2-24’s 4-16’s 8-8’s Mail and paper to Phoenix.

Nogales Kilcullen & Clingan .09 Pop. 7,000 3-24’s 5-16’s 10-8’s Mail and paper to Phoenix.

Phoenix Big 4 Advertising Co. .09 Pop. 20,000 7-24’s 10-16’s 20-8’s

Prescott Prescott Billposting Co. .09 Pop. 6,500 12 L. 4-24’s 6-16’s 12-8’s

Ray Donald H. Clingan .09 Pop. 1,500 1-24 2-16’s 5-8’s Mail and paper to Phoenix.

Tempe Big 4 Advertising Co. .09 Pop. 2,000 1-24 2-16’s 5-8’s

Tucson Kilcullen & Clingan Co. .09 Pop. 22,000 7-24’s 10-16’s 20-8’s

Yuma M. G. Duke .07 Pop. 3,000 1-24 3-16’s 5-8’s

ARKANSAS

Altheimer Hill’s Advertising Service .07 Pop. 200

Argenta Argenta Posting Service .09 Pop. 8,000 5-24’s 8-16’s 15-8’s

Arkadelphia Nathan Fiske .07 Pop. 4,000 2-24’s 3-16’s 6-8’s

Atkins Bonds Advertising Co. .07 Pop. 1,500 1-24 2-16’s 5-8’s Mail and paper to Russellville.

Batesville Batesville Billposting Co. .07 Pop. 2,327 1-24 2-16’s 5-8’s

Bentonville E. B. Howard .07 Pop. 3,500 8 L. 2-24’s 3-16’s 6-8’s

Black Rock Walnut Ridge Billposting Co. .07 Pop. 1,400 1-24 2-16’s 5-8’s Mail and paper to Walnut Ridge.

Brinkley H. L. D. Whitson .07 Pop. 3,000 1-24 2-16’s 5-8’s

Camden Hill’s Advertising Service .07 Pop. 6,000 14 L. 3-24’s 5-16’s 10-8’s Mail and paper to Pine Bluff.

Conway Conway Billposting Co. .07 Pop. 3,500 2-24’s 3-16’s 6-8’s

Corning D. N. Gage .07 Pop. 2,000 1-24 2-16’s 5-8’s

Dequeen Mack C. Merideth .07 Pop. 4,000 2-24’s 3-16’s 6-8’s

El Dorado Jno. J. Johnson .07 Pop. 1,500 1-24 2-16’s 5-8’s

Eureka Springs Eureka Springs Electric Co. .07 Pop. 6,000 3-24’s 5-16’s 10-8’s

Fayetteville Harrison Posting Service .09 Pop. 10,000 5-24’s 8-16’s 15-8’s

Fordyce Hill’s Advertising Service .07 Pop. 4,000 8 L. 2-24’s 3-16’s 6-8’s Mail and paper to Pine Bluff.

Forest City Forest City Billposting & Advertising Co. .07 Pop. 3,000 1-24 2-16’s 5-8’s

Fort Smith Fort Smith Billposting Co. .09 Pop. 33,000 139 L. 25-24’s 35-16’s 75-8’s

Helena City Billposting Co. .09 Pop. 15,000 27 L. 6-24’s 10-16’s 20-8’s

Hot Springs Hot Springs Billposting Co. .09 Pop. 16,000 6-24’s 10-16’s 20-8’s

Jonesboro Trice & Dollins .09 Pop. 10,250 35 L. 8-24’s 12-16’s 25-8’s

Lake Village H. T. Johnson .07 Pop. 3,500 2-24’s 3-16’s 6-8’s

=Little Rock= =Little Rock Advt. & B. P. Co.= .10 Pop. 60,000 20-24’s 30-16’s 60-8’s

Marianna Jackson’s Advertising Service .07 Pop. 2,000 16 L. 3-24’s 5-16’s 10-8’s

Mena C. B. Nall .07 Pop. 5,107 3-24’s 5-16’s 10-8’s

Nashville McLaird Brothers .07 Pop. 1,000 9 L. 2-24’s 3-16’s 6-8’s

Newport N. B. Wishon .07 Pop. 3,800 20 L. 4-24’s 6-16’s 12-8’s

Ozark Littleton Advertising Co. .07 Pop. 2,000 12 L. 2-24’s 4-16’s 8-8’s

Paragould Wilson Advertising Co. .07 Pop. 6,000 21 L. 5-24’s 8-16’s 15-8’s

Piggott Geo. M. Gilbert .07 Pop. 1,250 1-24 2-16’s or 5-8’s

Pine Bluff Hill’s Advertising Service .09 Pop. 20,000 55 L. 12-24’s 20-16’s 40-8’s

Rector Wilson Advertising Co. .07 Pop. 2,500 1-24 2-16’s 5-8’s Mail to Paragould. Paper to Rector.

Rison Hill’s Advertising Service .07 Pop. 500 Mail and paper to Pine Bluff.

Russelville Bonds Advertising Co. .07 Pop. 1,832 9 L. 2-24’s 3-16’s 6-8’s

Searcy Searcy Billposting Co. .07 Pop. 3,000 11 L. 2-24’s 4-16’s 8-8’s

Siloam Springs Siloam Billposting Co. .07 Pop. 3,700 11 L. 2-24’s 4-16’s 8-8’s

Stamps W. T. Neal .07 Pop. 2,500 1-24 2-16’s 5-8’s

Stuttgart Hill’s Advertising Service Pop. 4,000 2-24’s 4-16’s 8-8’s Mail and paper to Pine Bluff.

Texarkana James Doyle .09 Pop. 12,500 5-24’s 8-16’s 15-8’s

Van Buren McCollough & Son .07 Pop. 2,573 1-24 2-16’s 5-8’s

Walnut Ridge Walnut Ridge Billposting Co. .07 Pop. 2,109 10 L. 2-24’s 3-16’s 6-8’s

Wynne Wynne Advertising Co. .07 Pop. 3,000 1-24 2-16’s 5-8’s

CALIFORNIA

The classification of towns named is as follows:

Class “A”—Excellent service; highly recommended. Class “B”—Good service; meets Association requirements. Class “C”—Not up to Association requirements.

=Alameda= =Thos. H. B. Varney= =(A)= .14 Pop. 45,000 30 L. 15-24’s 20-16’s 35-8’s Mail and paper to Oakland.

Alhambra D. W. Coyle (C) .07 Pop. 2,500 2 L. Mail and paper to Pasadena.

Alvarado Haywards Billposting Co. (C) .07 Pop. 750 1 L. Mail and paper to Haywards.

=Anaheim= =Thos. H. B. Varney= =(C)= .10 Pop. 2,500 4 L. 2-24’s 3-16’s 4-8’s Mail and paper to Los Angeles.

=Azusa= =Thos. H. B. Varney= =(C)= .10 Pop. 1,200 2 L. Mail and paper to Los Angeles.

Bakersfield E. R. Crain (B) .07 Pop. 5,000 19 L. 7-24’s 10-16’s 17-8’s

=Berkeley and West =Thos. H. B. Varney= =(A)= .14 Berkeley= 46 L. 18-24’s 27-16’s 45-8’s Pop. 53,000 Mail and paper to Oakland.

Centerville N. J. Fletcher (C) .07 Pop. 1,000 1 L. Mail and paper to Livermore.

Chico G. E. Young (B) .07 Pop. 7,000 17 L. 4-24’s 6-16’s 10-8’s

=Chino= =Thos. H. B. Varney= =(C)= .10 Pop. 1,750 1 L. Mail and paper to Los Angeles.

Coalinga H. C. Williams (C) .07 Pop. 3,500 5 L. 2-16’s 3-8’s

=Colton= =Thos. H. B. Varney= =(C)= .10 Pop. 4,200 5 L. 2-24’s 3-16’s 4-8’s Mail and paper to Los Angeles.

Compton Geo. B. Whited (B) .07 Pop. 1,000 5 L. 2-16’s 3-8’s Mail and paper to Long Beach.

=Corona= =Thos. H. B. Varney= =(C)= .10 Pop. 2,500 5 L. Mail and paper to Los Angeles.

=Covina= =Thos. H. B. Varney= =(C)= .10 Pop. 2,000 3 L. Mail and paper to Los Angeles.

Davisville Caswell Co. (B) .09 Pop. 1,275 7 L. 2-24’s 4-16’s 7-8’s Mail and paper to Sacramento.

Decoto Haywards Billposting Co. (C) .07 Pop. 800 2 L. Mail and paper to Haywards.

Dinuba H. Hurst .07 Pop. 1,100

Downey R. H. Blair (C) .07 Pop. 1,000 6 L. Mail and paper to Whittier.

El Centro Ellis & Sawyer .07 Pop. 2,000

Eureka H. Lund .10 Pop. 12,147

Ferndale Hartley Brothers .07 Pop. 900

Fresno F. H. Bancroft (A) .09 Pop. 18,736 44 L. 16-24’s 24-16’s 40-8’s

=Fullerton= =Thos. H. B. Varney= =(C)= .10 Pop. 2,500 3 L.

Geyserville R. K. Truitt .07 Pop. 450 Mail and paper to Healdsburg.

Gilroy C. S. Holmes (C) .07 Pop. 2,500 6 L. 2-24’s 3-16’s 5-8’s

=Glendora= =Thos. H. B. Varney= =(C)= .10 Pop. 600 1 L. Mail and paper to Los Angeles.

Hanford Kings County Advertising Co. (B) .07 Pop. 5,509 21 L. 6-24’s 9-16’s 15-8’s

=Haywards= =Haywards Billposting Co.= =(C)= .07 Pop. 3,000 4 L.

Healdsburg R. K. Truitt (B) .10 Pop. 3,000 5 L. 2-24’s 3-16’s 6-8’s

Irvington Haywards Billposting Co. (C) .07 Pop. 800 2 L. Mail and paper to Haywards.

Lamanda D. W. Coyle (C) .07 Pop. 1,000 4 L. Mail and paper to Pasadena.

Lemoore C. F. Nahar (C) .07 Pop. 1,600 5 L. 3-16’s 4-8’s

Livermore N. J. Fletcher (C) .07 Pop. 2,750 8 L. 3-16’s 4-8’s

Long Beach George Whited (A) .07 Pop. 8,000 24 L. 8-24’s 12-16’s 20-8’s

=Lordsburg= =Thos. H. B. Varney= =(C)= .10 Pop. 1,000 2 L. Mail and paper to Los Angeles.

=Los Angeles= =Thos. H. B. Varney= =(A)= .14 Pop. 340,000 382 L. 115-24’s 170-16’s 284-8’s

Marysville Frank Atkins (B) .07 Pop. 3,497 10 L. 3-24’s 5-16’s 8-8’s

Merced N. H. Wilson (B) .07 Pop. 2,000 18 L. 4-24’s 6-16’s 10-8’s

Modesto W. H. Bortle (B) .10 Pop. 3,800 12 L. 4-24’s 6-16’s 10-8’s

=Monrovia= =Thos. H. B. Varney= =(C)= .10 Pop. 3,500 5 L. 2-24’s 3-16’s 4-8’s Mail and paper to Los Angeles.

Monterey Sunset Posting Co. (B) .09 Pop. 3,500 14 L. 4-24’s 7-16’s 12-8’s

Napa C. L. Levansaler (B) .07 Pop. 4,500 12 L. 4-24’s 6-16’s 10-8’s

National City San Diego Billposting Co. .12 Pop. 2,500 Mail and paper to San Diego.

Newark Haywards Billposting Co. (C) .07 Pop. 700 1 L. Mail and paper to Haywards.

Niles Haywards Billposting Co. (C) .07 Pop. 300 2 L. 2-16’s 3-8’s Mail and paper to Haywards.

=North Pomona= =Thos. H. B. Varney= =(C)= .10 Pop. 600 1 L. Mail and paper to Los Angeles.

=Oakland= =Thomas H. B. Varney= =(A)= .14 Pop. 225,000 238 L. 60-24’s 90-16’s 147-8’s Mail and paper to Oakland.

Ocean Park L. M. Pence (B) .07 Pop. 2,500 9 L. 3-24’s 4-16’s 6-8’s Mail and paper to Santa Monica.

=Ontario= =Thomas H. B. Varney= =(C)= .10 Pop. 4,500 3 L. Mail and paper to Los Angeles.

=Orange= =Thomas H. B. Varney= =(C)= .10 Pop. 3,000 5 L. Mail and paper to Los Angeles.

Oroville Oroville Billposting Co. (C) .07 Pop. 2,500 3 L. 2-24’s 3-16’s 4-8’s

Oxnard S. R. Jenkins (B) .10 Pop. 1,500 15 L. 4-24’s 6-16’s 10-8’s Mail and paper to Santa Paula.

Pacific Grove Sunset Posting Co. (C) .09 Pop. 2,500 6 L. 2-24’s 3-16’s 4-8’s Mail and paper to Monterey.

Pasadena D. W. Coyle (A) .10 Pop. 32,000 36 L. 16-24’s 24-16’s 40-8’s

Paso Robles M. Shinners (C) .07 Pop. 2,200 3 L.

=Petaluma= =J. Chas. Green Co.= =(B)= .10 Pop. 5,450 27 L. 5-24’s 8-16’s 12-8’s Mail and paper to San Francisco.

Pleasanton N. J. Fletcher (C) .07 Pop. 1,300 1 L. Mail and paper to Livermore.

=Pomona= =Thos. H. B. Varney= =(B)= .10 Pop. 9,000 15 L. 5-24’s 7-16’s 11-8’s Mail and paper to Los Angeles.

Porterville W. J. Godley (C) .07 Pop. 3,000 8 L. 2-24’s 3-16’s 4-8’s

Red Bluff E. L. Belyea (C) .10 Pop. 2,750 9 L. 2-24’s 3-16’s 5-8’s

Redding Unash Billposting Co. (C) .09 Pop. 3,000 4 L. 2-16’s 3-8’s Mail and paper to Red Bluff.

=Redlands= =Thos. H. B. Varney= =(B)= .10 Pop. 12,000 21 L. 6-24’s 9-16’s 15-8’s Mail and paper to Los Angeles.

Redwood Ralph Stothers (C) .07 Pop. 3,500 5 L. 3-24’s 3-16’s 4-8’s

Richmond Point Richmond Posting Service. (C) .07 Pop. 10,000 11 L. 3-24’s 5-16’s 7-8’s Mail to Point Richmond. Paper to Richmond.

=Riverside= =Thos. H. B. Varney= =(B)= .10 Pop. 15,000 16 L. 6-24’s 9-16’s 16-8’s Mail and paper to Los Angeles.

Sacramento Caswell Co. (A) .12 Pop. 55,000 92 L. 36-24’s 54-16’s 87-8’s 413 J St.

Salinas Salinas City Posting Co. (B) .07 Pop. 4,000 13 L. 3-24’s 5-16’s 8-8’s

=San Bernardino= =Thos. H. B. Varney= .10 Pop. 16,000 32 L. 12-24’s 18-16’s 29-8’s Mail and paper to Los Angeles.

=San Diego= =San Diego Billposting Co.= =(B)= .12 Pop. 42,000 55 L. 18-24’s 27-16’s 48-8’s

=San Dimas= =Thos. H. B. Varney= .10 Pop. 750 Mail and paper to Los Angeles.

=San Francisco= =J. Chas. Green Co.= =(A)= .16 Pop. 540,000 898 L. 238-24’s 357-16’s 597-8’s

San Gabriel D. W. Coyle (C) .07 Pop. 2,000 1 L. Mail and paper to Pasadena.

=San Jose= =J. Chas. Green Co.= =(A)= .12 Pop. 39,375 82 L. 20-24’s 35-16’s 50-8’s Mail and paper to San Jose.

San Leandro Haywards Billposting Co. (C) .07 Pop. 3,000 4 L. Mail and paper to Haywards.

San Luis Obispo Dan Wolf (B) .07 Pop. 6,000 16 L. 5-24’s 8-16’s 13-8’s