CHAPTER V

ADVANCE PUBLICITY AND ORGANIZATION 42

Importance of Good Advance Work 42

General Advertising 43

Specialized Appeal 44

Arrangements for Distributing the Attendance 44

Arrangements for Local Co-operation in Management 45

Getting the Advance Work Done 46

Qualifications of the Advance Agent 49

The Job of the Advance Agent 50

Assignments of Advance Work for Local Committees 52

Explanatory Statement for Local Co-operating Committees Regarding the Pennsylvania Food Conservation Train 54

Reception Committee 55

Committee on Newspapers 56

Advertising Committee 57

Committee on Special Delegations 59

Committee on Co-operation of Churches 61

Committee on Schools 62

Committee on Attendance of Foreign Language Groups 63

Committee on Speaking 64

Committee on Personal Canvass 64