Chapter 10 of 30 · 3966 words · ~20 min read

Part 10

"Nothing is impossible," said Frohman. "If that dress-suit is not in Mr. Morris's dressing-room at eight o'clock you won't get paid for it."

The dress-suit showed up on time, and in it was a card, saying, "With Charles Frohman's compliments."

Charles inaugurated his first stock season at Proctor's on October 21, 1890. Although the notices were uniformly good, the start into public favor was a trifle slow. One reason was that a big bank failure had just shaken Wall Street, and there was considerable apprehension all over the city. By a curious coincidence there was a bank failure in the play. By clever publicity this fact was capitalized; the piece found its stride and ran for two hundred consecutive performances, when it was sent on the road with great success.

For this tour Charles also introduced another one of the many novelties that he put into theatrical conduct. He ordered a private car for the company, and they used it throughout the tour. It was considered an extravagance, but it was merely part of the Charles Frohman policy to make his people comfortable. With this private car he established a precedent that was observed in most of his traveling organizations.

* * *

With the stock company on tour in "Men and Women," the manager now organized the Charles Frohman Comedy Company to fill in the time at Proctor's. Once more he collected a brilliant aggregation of players, for they included Henrietta Crosman, Joseph Holland, Frederick Bond, and Thomas Wise. Each one became a star in the course of the next ten years.

The opening bill for the comedy company was Gillette's "Mr. Wilkinson's Widows," and was presented on March 30th, immediately following the run of "Men and Women." Henrietta Crosman subsequently withdrew from the cast, and Esther Lyons took her place.

Charles Frohman reopened the theater on August 27th with a revival of this play, in which Georgia Drew Barrymore, the mother of Ethel, appeared as _Mrs. Perrin_. Emily Bancker, afterward a star in "Our Flat," and Mattie Ferguson were in the cast.

On October 5th the company did Sardou's big drama of "Thermidor" for the first time on any stage, with another one of the casts for which Charles Frohman was beginning to become famous. It included a thin, gaunt Englishman whose name in the bill was simply J. F. Robertson, and who had just come from an engagement with John Hare in London. Subsequently the J. F. in his name came to be known as Johnston Forbes, because the man was Sir Johnston Forbes-Robertson.

In this company was Elsie De Wolfe, who later became a star and who years after left the theater to become an interior decorator. Among the male members of the company, besides Forbes-Robertson, was Jamison Lee Finney, who had graduated from the amateur ranks and who became one of the best-known comedians in the country.

In the mean time Charles had commissioned Henry C. De Mille to furnish a play for his stock company which was now on its way back from the coast. This play was "The Lost Paradise," which the American had adapted from Ludwig Fulda's drama. De Mille joined the company in Denver and rehearsals were begun there. By the time the company reached New York they were almost letter-perfect, and the opening at Proctor's on November 16th was a brilliant success. The play ran consecutively until March 1st.

The cast was practically the same as "Men and Women," with the addition of Cyril Scott, Odette Tyler, and Bijou Fernandez.

In "The Lost Paradise" Maude Adams scored the biggest success that she had made up to that time in New York. She played the part of _Nell_, the consumptive factory girl. This character, with its delicate and haunting interpretation, made an irresistible appeal to the audience.

"There's big talent in that girl," said Frohman in speaking of Miss Adams. He began to see the vision of what the years would hold for her.

* * *

By this time Charles Frohman had begun to make his annual visit to London. Out of one of the earliest journeys came still another success of the many that now seemed to crowd upon him.

He had taken desk space with Abbey, Schoeffel & Grau in Henrietta Street in London. On the trip in question Belasco accompanied him. One night Frohman said:

"There is a little comedy around the corner called 'Jane.' Let's go and see it."

Frohman was convulsed with laughter, and the very next day sought out the author, William Lestocq, from whom he purchased the American rights. Out of this connection came another one of the life-long friendships of Frohman. Lestocq, a few years later, became his principal English representative and remained so until the end.

Frohman was now in a whirlpool of projects. Although he was occupying himself with both the comedy and stock companies at Proctor's, he put on "Jane" as a midsummer attraction at the Madison Square Theater with a cast that included Katherine Grey, Johnstone Bennett, Jennie Weathersby, and Paul Arthur.

"Jane" became such an enormous success that Charles put out two road companies at once. In connection with "Jane" it may be said that his first real fortune--that is, the first money that he actually kept for a time--was made with this comedy.

Production after production now marked the Frohman career. Charles had always admired Henry E. Dixey, so he launched him as star in "The Solicitor" at Hermann's Theater, on September 8, 1891. It was the first time that the famous "Charles Frohman Presents" was used. In this company were Burr McIntosh, Sidney Drew, and Joseph Humphreys. It was the failure of "The Solicitor" that led Frohman to put Dixey out again as star in a piece called "The Man with a Hundred Heads" at the Star Theater. This also failed, so he ventured with "The Junior Partner" at the same theater with a cast that included E. J. Ratcliffe, Mrs. McKee Rankin, Henrietta Crosman, and Louise Thorndyke-Boucicault.

Early the following year he tried his luck at Hermann's with "Gloriana," in which May Robson and E. J. Henley appeared. Hermann's Theater, however, seemed to be a sort of hoodoo, so Frohman returned to the Star, which had been his mascot, and made his first joint production with David Belasco in a musical piece called "Miss Helyett." Frohman had seen the play in Paris, and proceeded at once to buy the American rights from Charles Wyndham. This production not only marked the first joint presentation of Belasco and Charles, but it was the debut of Mrs. Leslie Carter, who had become a protegee of Mr. Belasco. When the piece was moved to the Standard early in January, 1892, Mrs. Carter was starred for the first time.

* * *

By this time Charles Frohman was a personage to be reckoned with. "Shenandoah," the two stock companies, "Jane," and all the other enterprises both successful and otherwise, had made his name a big one in the theater. He now began to reach out for authors.

The first author to be approached was Augustus Thomas. He gave Charles a play called "Surrender." It was put on in Boston. The original idea in Thomas's mind was to write a satire on the war plays that had been so successful, like "Shenandoah" and "Held by the Enemy." "Surrender" began as a farce, but Charles Frohman and Eugene Presbrey, who produced it, wanted to make it serious.

The cast was a very notable one, including Clement Bainbridge, E. M. Holland, Burr McIntosh, Harry Woodruff, H. D. Blackmore, Louis Aldrich, Maude Bancks, Miriam O'Leary, Jessie Busley, and Rose Eytinge.

The rehearsals of "Surrender" were marked by many amusing episodes. Maude Bancks, for example, who was playing the part of a Northern girl in a Southern town, had to wear a red sash to indicate her Northern proclivities. This she refused to put on at the dress rehearsal because it did not match her costume. Bainbridge, an actor who played a Southern general, had a speech that he regarded as treason to his adopted country, and quit. But all these troubles were bridged over and the play was produced with some artistic success. It lasted sixteen weeks on the road.

After he had closed "Surrender" Frohman was telling a friend in New York that he had lost twenty-eight thousand dollars on this piece.

"But why did you permit yourself to lose so much money on a play that seemed bound to fail?"

"I believe in Gus Thomas. That is the reason," replied Frohman.

* * *

Although immersed in a multitude of enterprises, Frohman's activities now took a new and significant tack. Through all these crowded years his friendship for William Harris had been growing. Harris, who had graduated from minstrelsy to theatrical management and was the partner of Isaac B. Rich in the conduct of the Howard Athenaeum and the Hollis Street Theater in Boston, now added the Columbia Theater in that city to his string of houses. Charles at once secured an interest in this lease, and it was his first out-of-town theater. Quick to capitalize the opportunity, he put one of the "Jane" road companies in it for a run and called it the Charles Frohman Boston Stock Company.

VII

JOHN DREW AND THE EMPIRE THEATER

The year 1892 not only found Charles Frohman established as an important play-producing manager, but in addition he was reaching out for widespread theater management. It was to register a memorable epoch in the life of Charles and to record, through him, a significant era in the history of the American theater. From this time on his life-story was to be the narrative of the larger development of the drama and its people.

With the acquisition of his first big star, John Drew, he laid the corner-stone of what is the so-called modern starring system, which brought about a revolution in theatrical conduct. The story of Charles's conquest in securing the management of Drew, with all its attendant dramatic and sensational features, illustrates the resource and vision of the one-time minstrel manager who now began to come into his own as a real Napoleon of the stage.

Charles always attached importance and value to big names. He had paid dearly in the past for this proclivity with the Lester Wallack Company. Undaunted, he now turned to another investment in name that was to be more successful.

About this time John Drew had made his way to a unique eminence on the American stage. A member of a distinguished Philadelphia theatrical family, he had scored an instantaneous success on his first appearance at home and had become the leading man of Augustin Daly's famous stock company. He was one of "The Big Four" of that distinguished organization, which included Ada Rehan, Mrs. G. H. Gilbert, and James Lewis. They were known as such in America and England. Drew was regarded as the finest type of the so-called modern actor interpreting the gentleman in the modern play. He shone in the drawing-room drama; he had a distinct following, and was therefore an invaluable asset. The general impression was that he was wedded to the environment that had proved so successful and was so congenial.

Charles knew Drew quite casually. Their first meeting was characteristic. It happened during the great "Shenandoah" run. Henry Miller and Drew were old friends. It was Frohman's custom in those days to have after-theater suppers on Saturday nights at his rooms in the old Hoffman House, and sometimes a friendly game of cards.

One Saturday Miller called Frohman up and asked him if he could bring Drew down for supper.

"Certainly; with pleasure," said Frohman.

That night after the play Miller picked Drew up at Daly's and took him to the Hoffman House. Knowing the way to the Frohman rooms, he started for them unannounced, when he was stopped by a bell-boy, who said, "Mr. Frohman is expecting you in here," opening the door and ushering the guests into a magnificent private suite that Frohman had engaged for the occasion. It was the first step in the campaign for Drew.

[Illustration: _JOHN DREW_]

Although Frohman was eager to secure Drew, he made no effort to lure the actor away from what he believed was a very satisfactory connection.

As the friendship between the men grew, however, he discovered that Drew was becoming dissatisfied with his arrangement at Daly's. Up to that time "The Big Four" shared in the profits of the theater. Daly canceled this arrangement, and Drew suddenly realized that what seemed to be a most attractive alliance really held out no future for him.

Drew's dissatisfaction was heightened by his realization that Augustin Daly's greatest work and achievements were behind him. The famous old manager was undergoing that cycle of experience which comes to all of his kind when the flood-tide of their success begins to ebb.

Drew was speculating about his future when Frohman heard of his state of mind. He now felt that he would not be violating the ethics of the profession in making overtures looking to an alliance. He did not make a direct offer, but sent a mutual friend, Frank Bennett, once a member of the Daly company, who was then conducting the Arlington Hotel in Washington. Through him Frohman made a proposition to Drew to become a star. The actor accepted the offer, and a three-year contract was signed.

The capture of John Drew by Charles Frohman was more than a mere business stroke. Frohman never forgot that the great Daly had succeeded in ousting him from his first booking-offices in the Daly Theater Building. He found not a little humor in pre-empting the services of the Daly leading man as a sort of reciprocal stroke.

When Drew told Daly that he had signed a contract with Frohman the then dictator of the American stage could scarcely find words to express his astonishment. He assured Drew that he was making the mistake of his life, because he regarded Frohman as an unlicensed interloper. Yet this "interloper," from the moment of the Drew contract, began a new career of brilliant and artistic development.

Frohman's starring arrangement with Drew created a sensation, both among the public and in the profession. It broke up "The Big Four," for Drew left a gap at Daly's that could not be filled.

There was also a widespread feeling that while Drew had succeeded in a congenial environment, and with an actress (Miss Rehan) who was admirably suited to him, he might not duplicate this success amid new scenes. Hence arose much speculation about his leading woman. A dozen names were bruited about.

Charles Frohman remained silent. He was keenly sensitive to the sensation he was creating, and was biding his time to launch another. It came when he announced Maude Adams as John Drew's leading woman. He had watched her development with eager and interested eye. She had made good wherever he had placed her. Now he gave her what was up to this time her biggest chance. The moment her name became bracketed with Drew's there was a feeling of satisfaction over the choice. How wise Charles Frohman was in the whole Drew venture was about to be abundantly proved.

* * *

Charles Frohman not only made John Drew a star, but the nucleus of a whole system. It was a time of rebirth for the whole American stage. Nearly all the old stars were gone or were passing from view. Forrest, McCullough, Cushman, Janauschek were gone; Modjeska's power was waning; Clara Morris was soon to leave the stage world; Lawrence Barrett and W.J. Florence were dead; Edwin Booth had retired.

Frohman realized that with the passing of these stars there also passed the system that had created them. He knew that the public--the new generation--wanted younger people, popular names--somebody to talk about. He realized further that the public adored personality and that the strongest prop that a play could get was a fascinating and magnetic human being, whether male or female. The old stars had made themselves--risen from the ranks after years of service. Frohman saw the opportunity to accelerate this advance by providing swift and spectacular recognition. The new stars that were now to blossom into life under him owed their being to the initiative and the vision of some one else. Thus he became the first of the star-makers.

Charles was now all excitement. He had the making of his first big star, and he proceeded to launch him in truly magnificent fashion.

A play was needed that would bring out all those qualities that had made Drew shine in the drawing-room drama. The very play itself was destined to mark an epoch in the life of a man in the theater. Through Elizabeth Marbury, who had just launched herself as play-broker in a little office on Twenty-fourth Street, around the corner from Charles Frohman's, his attention was called to a French farcical comedy called "The Masked Ball," by Alexandre Bisson and Albert Carre. Frohman liked the story and wanted it adapted for American production. It was the beginning of his long patronage of French plays.

"I know a brilliant young man who could do this job for you very well," said Miss Marbury.

"What's his name?" asked Frohman.

"Clyde Fitch, and I believe he is going to have a great career," was the answer of his sponsor.

Fitch was given the commission. He did a most successful piece of adaptation, and in this Way began the long and close relationship between the author of "Beau Brummel" (his first play) and the man who, more than any other, did so much to advance his career.

For Drew's debut under his management Charles spared no expense. In addition to Maude Adams, the company included Harry Harwood (who was then coming into his own as a forceful and versatile character actor), C. Leslie Allen, Mrs. Annie Adams, and Frank E. Lamb.

With his usual desire to do everything in a splendid way, Frohman arranged for Drew's debut at Palmer's Theater, the old Lester Wallack playhouse which was now under the management of A. M. Palmer, then one of the shining figures in the American drama, and located opposite Drew's former scenes of activity. Thus Drew's first stellar appearance was on a stage rich with tradition.

"The Masked Ball" opened October 3, 1892, in the presence of a representative audience. It was an instantaneous success. Drew played with brilliancy and distinction, and Frohman's confidence in him was amply justified.

[Illustration: _CLYDE FITCH_]

[Illustration: _HENRY ARTHUR JONES_]

The performance, however, had a human interest apart from the star. Maude Adams, for the first time in her career, had a real Broadway opportunity, and she made the most of it in such a fashion as to convince Frohman and every one else that before many years were past she, too, would have her name up in electric lights. She played the part of _Zuzanne Blondet_, a more or less frivolous person, and it was in distinct contrast with the character that she had just abandoned, that of _Nell_, the consumptive factory-girl in "The Lost Paradise."

[Illustration: A CHARACTERISTIC FROHMAN BLUE PENCIL SKETCH]

As _Zuzanne_ in "The Masked Ball," Miss Adams went to a ball and assumed tipsiness in order to influence her dissipated husband and achieve his ultimate reformation. The way she prepared for this part was characteristic of the woman. She wore a hat with a long feather, and she determined to make it a "tipsy feather." This feature became one of the comedy hits of the play, but in order to achieve it she worked for days and days to bring about the desired effect. The result of all this painstaking preparation was a brilliant performance. When the curtain went down on that memorable night at Palmer's Theater the general impression was:

"Maude Adams will be the next Frohman star."

The morning after the opening Frohman went to John Drew and said: "Well, John, you don't need me any more now. You're made."

"No, Charles; I shall need you always," was the reply.

Out of this engagement came the long and intimate friendship between Drew and Frohman. The first contract, signed and sealed on that precarious day when Frohman was seeing the vision of the modern star system, was the last formal bond between them. Though their negotiations involved hundreds of thousands of dollars in the years that passed, there was never another scrap of paper between them.

Seldom in the history of the American theater has another event been so productive of far-reaching consequence as "The Masked Ball." It brought Clyde Fitch into contact with the man who was to be his real sponsor; it made John Drew a star; it carried Maude Adams to the frontiers of the stellar realm; it gave Charles Frohman a whole new and distinguished place in the theater.

Frohman was quick to follow up this success. With Drew he had made his first real bid for what was known in those days as "the carriage trade"--that is, the patronage of the socially elect. He hastened to clinch this with another stunning production at Palmer's. It was Bronson Howard's play, "Aristocracy."

The play, produced on November 14, 1893, was done in Frohman's usual lavish way. The company included not less than half a dozen people who were then making their way toward stardom--Wilton Lackaye, Viola Allen, Blanche Walsh, William Faversham, Frederick Bond, Bruce McRae, Paul Arthur, W. H. Thompson, J. W. Piggott. "Aristocracy" was Bronson Howard's reversion to the serenity of the society drama after the spectacle of war. The first night's audience was fashionable. The distinction of the cast lent much to the success of the occasion.

* * *

When John Drew called on Charles Frohman for the first time at his offices at 1127 Broadway, his way was impeded by a bright-eyed, alert young office-boy who bore the unromantic name of Peter Daly. He incarnated every ill to which his occupation seems to be heir. Without troubling himself to find out if Mr. Frohman was in, he immediately said, after the grand fashion of theatrical office-boys:

"Mr. Frohman is out and I don't know when he will return."

"But I have an engagement with Mr. Frohman," said Drew.

"You will have to wait," said the boy.

Drew cooled his heels outside while Frohman waited impatiently inside for him. When he emerged at lunchtime he was surprised to find his man about to depart.

Daly was immediately discharged by Julius Cahn, who was office manager, but was promptly reinstated the next day by Frohman, who had been greatly impressed with the boy's quick wit and intelligence.

This office-boy, it is interesting to relate, became Arnold Daly, the actor. No experience of his life was perhaps more amusing or picturesque than the crowded year when he manned the outside door of Charles Frohman's office. Instead of attending to business, he spent most of his time writing burlesques on contemporary plays, which he solemnly submitted to Harry Rockwood, the bookkeeper.

During these days occurred a now famous episode. Young Daly was luxuriously reclining in the most comfortable chair in the reception-room one day when Louise Closser Hale, the actress, entered and asked to see Charles Frohman.

"He is out," said Daly.

"May I wait for him?" asked the visitor.

"Yes," answered Daly, and the woman sat down.

After three hours had passed she asked Daly, "Where is Mr. Frohman?"

"He's in London," was the reply.

Afterward Daly became "dresser" for John Drew, the virus of the theater got into his system, and before long he was an actor.

Thus even Charles Frohman's office-boys became stars.

* * *