Chapter 14 of 30 · 3975 words · ~20 min read

Part 14

Charles Frohman's activities were now nation-wide. Just as Harriman built up a transcontinental railroad system, so did the rotund little manager now set up an empire all his own. The building of the Empire Theater had given him a closer link with Rich and Harris. Through them he acquired an interest in the Columbia Theater, in Boston, and subsequently he became part owner of the Hollis Street Theater in that city. His third theater in Boston was the Park. By this time the firm name for Boston operation was Rich, Harris, and Charles Frohman. Their next venture was the construction of the magnificent Colonial Theater, on the site of the old Boston Public Library, which was opened with "Ben-Hur." With the acquisition of the Boston and Tremont playhouses, the firm controlled the situation at Boston.

Up to this time Frohman had controlled only one theater in New York--the Empire. In 1896 he saw an opportunity to acquire control of the Garrick in Thirty-fifth Street. He wrote to William Harris, saying, "I will take it if you will come on and run it." Harris assented, and the Garrick passed under the banner of Charles Frohman, who inaugurated his regime with John Drew in "The Squire of Dames." He put some of his biggest successes into this theater and some of his favorite stars, among them Maude Adams and William Gillette. To the chain of Charles Frohman controlled theaters in New York were added in quick order the Criterion, the Savoy, the Garden, and a part interest in the Knickerbocker.

During his early tenancy of the Garrick occurred an incident which showed Frohman's resource. He produced a play called "The Liars," by Henry Arthur Jones, in which he was very much interested. In the out-of-town try-out up-state Frohman heard that the critic of one of the most important New York newspapers had expressed great disapproval of the piece on account of some personal prejudice. He did not want this prejudice to interfere with the New York verdict, so he went to Charles Dillingham one day shortly before the opening and said:

"Can you get me some loud laughers?"

Dillingham said he could.

"All right," said Frohman; "I want you to plant one on either side of Mr. Blank," referring to the critic who had a prejudice against the play.

This was done, and on the opening night the "prop" laughers made such a noisy demonstration that the critic said it was the funniest farce in years.

* * *

Charles Frohman's first foreign star, who paved the way for so many, was Olga Nethersole. His management of her came about in a curious way. A difference had arisen between Augustin Daly and Ada Rehan, his leading woman. Miss Rehan had decided to withdraw from the company, and in casting about quickly for a successor had decided upon Olga Nethersole, then one of the most prominent of the younger English actresses. While the deal was being consummated Daly and Miss Rehan adjusted their differences, and the arrangements for Miss Nethersole's appearance in America were abrogated.

Miss Nethersole was left without an American manager. Daniel Frohman, then manager of the Lyceum Theater, stepped in and became her American sponsor, forming a partnership with his brother Charles to handle her interests. Jointly they now conducted an elaborate tour for her covering two years, in which she appeared in "Denise," "Frou-Frou," "Camille," and "Carmen."

[Illustration: _MARGARET ANGLIN_]

[Illustration: _ANNIE RUSSELL_]

The sensational episode of her tour was the production of "Carmen." The fiery, impetuous, emotional, and sensuous character of the Spanish heroine appealed to Miss Nethersole's vivid imagination, and she gave a realistic portrayal of the role that became popular and spectacular. In all parts of the country the "Carmen Kiss" became a byword. The play, in addition to its own merits as a striking drama, and its vogue at the opera through Madame Calve's performance of the leading role, became a very successful vehicle for Miss Nethersole's two tours. Miss Nethersole was the first star outside of Charles Frohman's own force who appeared at the Empire Theater, where she played a brief engagement with "Camille" and "Carmen."

* * *

From his earliest theatrical day Charles believed implicitly in melodrama. His first production on any stage was a thriller. The play that turned the tide in his fortunes was a spine-stirrer. He now turned to his favorite form of play by producing "The Fatal Card," by Haddon Chambers and B. C. Stephenson, at Palmer's Theater. He did it with an admirable cast that included May Robson, Agnes Miller, Amy Busby, E. J. Ratcliffe, William H. Thompson, J. H. Stoddart, and W. J. Ferguson.

A big melodrama now became part of his regular season. He leased the old Academy of Music at Fourteenth Street and Irving Place in New York, where, as a boy, he had seen his brother Gustave sell opera librettos, and where he became fired with the ambition to make money. Here he produced a notable series of melodramas in lavish fashion. The first was "The Sporting Duchess." This piece, which was produced in England as "The Derby Winner," was a sure-enough thriller. The cast included E. J. Ratcliffe, Francis Carlyle, J. H. Stoddart, Alice Fischer, Cora Tanner, Agnes Booth, and Jessie Busley.

Charles Frohman's next melodrama at the Academy was the famous "Two Little Vagrants," adapted from the French by Charles Klein. In this cast he brought forward a notable group destined to shine in the drama, for among them were Dore Davidson, Minnie Dupree, Annie Irish, George Fawcett, and William Farnum, the last named then just beginning to strike his theatrical stride.

Still another famous melodrama that Charles introduced to the United States at the famous old playhouse was "The White Heather," in which he featured Rose Coghlan, and in which Amelia Bingham made one of her first successes. With this piece Charles emphasized one of the customs he helped to bring to the American stage. He always paid for the actresses' clothes. He told Miss Coghlan to spare no expense on her gowns, and she spent several thousand dollars on them. When she saw Frohman after the opening, which was a huge success, she said:

"I am almost ashamed to see you."

"Why?" he asked.

"Because I spent so much money on my gowns."

"Nonsense!" said Frohman. "You did very wisely. You and the gowns are the hit of the piece."

Frohman here established a new tradition for the production of melodrama in the United States. Up to his era the producer depended upon thrill rather than upon accessory. Frohman lavished a fortune on each production. Any competition with him had to be on the same elaborate scale.

Fully a year before Maude Adams made her stellar debut Frohman put forth his first woman star in Annie Russell. This gifted young Englishwoman, who had appeared on the stage at the age of seven in "Pinafore," had made a great success in "Esmeralda," at the Madison Square Theater. Frohman, who was then beginning his managerial career, was immediately taken with her talent. She appeared in some of his earlier companies. He now starred her in a play by Bret Harte called "Sue." He presented her both in New York and in London.

Under Frohman, Miss Russell had a long series of starring successes. When she appeared in "Catherine," at the Garrick Theater, in her support was Ethel Barrymore, who was just beginning to emerge from the obscurity of playing "bits." In succession Miss Russell did "Miss Hobbs," "The Royal Family," "The Girl and the Judge," "Jinny the Carrier," and "Mice and Men."

In connection with "Mice and Men" is a characteristic Frohman story. Charles ordered this play written from Madeleine Lucette Ryley for Maude Adams. When he read the manuscript he sent it back to Miss Ryley with the laconic comment, "Worse yet." She showed it to Gertrude Elliott, who bought it for England. When Charles heard of this he immediately accepted the play, and it proved to be a success. The moment a play was in demand it became valuable to him.

Spectacular success seemed to have taken up its abode with Charles. It now found expression in the production of "Secret Service," the most picturesque and profitable of all the Gillette enterprises. The way it came to be written is a most interesting story.

Frohman was about to sail for Europe when Gillette sent him the first act of this stirring military play. Frohman read it at once, sent for the author and said:

"This is great, Gillette. Let me see the second act."

Gillette produced this act forthwith, and Frohman's enthusiasm increased to such an extent that he postponed his sailing until he received the complete play. Frohman's interest in "Secret Service" was heightened by the fact that he had scored two tremendous triumphs with military plays, "Held by the Enemy" and "Shenandoah." He felt that the talisman of the brass button was still his, and he plunged heavily on "Secret Service."

It was first put on in Philadelphia. Even at that time there obtained the superstition widely felt in the theatrical business that what fails out of town must succeed in New York. Frohman, who shared this superstition, was really eager not to register successfully in the Quaker capital.

But "Secret Service" smashed this superstition, because it scored heavily in Philadelphia and then had an enormous run at the Garrick Theater in New York. In "Secret Service" Maurice Barrymore had the leading part, and he played it with a distinction of bearing and a dash of manner that were almost irresistible.

William Gillette always proved to be one of Charles Frohman's mascots. Practically whatever he touched turned to gold. He and Frohman had now become close friends, and the actor-author frequently accompanied the manager on his trips to London.

During their visit in 1899, "Sherlock Holmes" had become the literary rage. Everybody was talking about the masterful detective of Baker Street.

"We must get those Doyle stories," said Frohman to Gillette.

"All right," said the author.

Frohman personally went to see Conan Doyle and made a bid for the rights.

"Certainly, Mr. Frohman," replied Doyle, "but I shall make one stipulation. There must be no love business in 'Sherlock Holmes.'"

"All right," said Frohman; "your wishes shall be respected."

Frohman now engaged Gillette to make the adaptation, but he said absolutely nothing about the condition that Doyle had made. Gillette, as most American theater-goers know, wove a love interest into the strenuous life of the famous detective.

A year later, Gillette and Frohman again were in England, Gillette to read the manuscript of the play to Doyle. The famous author liked the play immensely and made no objection whatever to the sentimental interest. In fact, his only comment when Gillette finished reading the manuscript was:

"It's good to see the old chap again."

He referred, of course, to _Sherlock Holmes_, who, up to this time, had already met his death on four or five occasions.

"Sherlock Holmes" proved to be another "Secret Service" in every way. Gillette made an enormous success in the title role, and after a long run at the Garrick went on the road. Frohman revived it again and again until it had almost as many "farewells" as Adelina Patti. The last business detail that Charles discussed with Gillette before sailing on the fatal trip in 1915 was for a revival of this play at the Empire.

The Frohman Star Factory was now working full time. Next in output came William Faversham. This brilliant young Englishman had started with Daniel Frohman's company at the Lyceum in a small part. At a rehearsal of "The Highest Bidder" Charles singled him out.

"Where did you get your cockney dialect?" he asked.

"Riding on the top of London 'buses," was the reply.

"Well," answered Charles, "I want to do that myself some day."

This was the first contact between two men who became intimate friends and who were closely bound up in each other's fortunes.

During his Lyceum engagement Faversham wanted to widen his activities. He read in the papers one day that Charles was producing a number of plays, so he made up his mind he would try to get into one of them. He went to Frohman's office every morning at half-past nine and asked to see him or Al Hayman. Sometimes he would arrive before Frohman, and the manager had to pass him as he went into his office. He invariably looked up, smiled at the waiting actor, and passed on. Faversham kept this up for weeks. One day Alf Hayman asked him what he wanted there.

"I am tired of hanging round the Lyceum with nothing to do. I want a better engagement," was the answer.

Hayman evidently communicated this to Frohman and Al Hayman, but they made no change in their attitude. Every day they passed the waiting Faversham as they arrived in the morning and went out to lunch, and always Frohman smiled at him.

[Illustration: _WILLIAM FAVERSHAM_]

Finally one morning Charles came to the door, looked intently at Faversham, puffed out his cheeks as was his fashion, and smiled all over his face. Turning to Al Hayman, who was with him, he said:

"Al, we've got to give this fellow something to do or we won't be able to go in and out of here much longer."

In a few moments Frohman emerged again, asked Faversham how tall he was. When he was told, he invited Faversham into his office and inquired of him if he could study a long part and play it in two days. Faversham said he could. The result was his engagement for Rider Haggard's "She." Such was the unusual beginning of the long and close association between Faversham and Charles Frohman.

Faversham became leading man of the Empire Stock Company, and his distinguished career was a matter of the greatest pride to Charles. He now was caught up in the Frohman star machine and made his first appearance under the banner of "Charles Frohman Presents," in "A Royal Rival," at the Criterion in August, 1901.

Charles not only made Faversham a star, but provided him with a wife, and a very charming one, too. In the spring of 1901 an exquisite young girl, Julie Opp by name, was playing at the St. James Theater in London. Frohman sent for her and asked her if she could go to the United States to act as leading woman for William Faversham.

"I have been to America once," she said, "and I want to go back as a star."

When Frohman let loose the powers of his persuasiveness, Miss Opp began to waver.

"I don't want to leave my nice London flat and my English maid," she protested.

"Take the maid with you," said Frohman. "We can't box the flat and take that to New York, but we have flats in New York that you can hire."

"I hate to leave all my friends," continued Miss Opp.

"Well, I can't take over all your friends," replied Frohman, "but you will have plenty of new admirers in New York."

Miss Opp asked what she thought were unreasonable terms. Frohman said nothing, but sent Charles Dillingham to see her next day. He said Frohman wanted to know if she was joking about her price. "Of course," he said, "if you are not joking he will pay it anyhow, because when he makes up his mind to have anybody he is going to have him."

This shamed Miss Opp. She asked a reasonable fee, went to the United States, and not only became Faversham's leading woman, but his wife. Frohman always took infinite delight in teasing the Favershams about having been their matchmaker.

* * *

Charles, who loved to create a sensation in a big way, was now able to gratify one of his favorite emotions with the production of "The Conquerors." Like many of the Frohman achievements, it began in a picturesque way.

During the summer of 1897, Frohman and Paul Potter, being in Paris, dropped in at that chamber of horrors, the Grand Guignol, in the Rue Chaptal. There they saw "Mademoiselle Fifi," a playlet lasting less than half an hour, adapted by the late Oscar Metenier from Guy de Maupassant's short story. It was the tale of a young Prussian officer who gets into a French country house during the war of 1870, abuses the aristocrats who live there, shoots out the eyes of the family portraits, entertains at supper a number of loose French girls from Rouen, and is shot by one of the girls for vilifying Frenchwomen. Frohman was deeply impressed.

"Why can't you make it into a long play?" said Frohman.

"I can," said Potter.

"How?" queried Frohman.

"By showing what happened to the French aristocrats while the Prussian officer was shooting up the place," answered the author.

"Do it," said Frohman, "and I'll open the season of the Empire Stock Company in this drama, and get George Alexander interested for London."

As "The Conquerors" the play went into rehearsal about Christmas. Mrs. Dazian, wife of Henry Dazian, the costumier, was watching a scene in which William Faversham plans the ruin of Viola Allen, the leading woman.

"Well," said Mrs. Dazian, "if New York will stand for that it will stand for anything."

Frohman jumped up in excitement. "What is wrong with it?" he cried. "The manuscript was shown to a dozen people of the cleanest minds. They found nothing wrong. I've done the scene a dozen times. I have it up-stairs on my shelves at this moment in 'The Sporting Duchess.'"

Mrs. Dazian was obdurate. "It is awful," she said.

The first night approached. Potter was to sail for Europe next day. Frohman had provided him with sumptuous cabin quarters on the _New York_. After the dress rehearsal, Potter appeared on the Empire stage, where he found Frohman. The latter was worried.

"Paul," said he, "the first three acts are fine; the last is rotten. You must stay and rewrite the last act."

Potter had to postpone his trip. At ten next morning the new act was handed in; the company learned and rehearsed it by three in the afternoon, and that night Frohman and the author stood in the box-office watching the audience file in.

"How's the house, Tommy?" demanded Frohman of Thomas Shea, his house manager.

"Over seventeen hundred dollars already," said Shea.

"You can go to Europe, Paul," said Frohman. "Your last act is all right. We don't want you any more."

The American public agreed with Mrs. Dazian. They thought the play excruciatingly wicked, but they were just as eager to see it on the Fourth of July as they had been six months earlier.

A dozen details combined to make "The Conquerors" a storm-center. First of all it was attacked because of its alleged immorality. In the second place the author was charged with having appropriated some of Sardou's "La Haine." In the third place, this play marked the first stage appearance of Mrs. Clara Bloodgood, wife of "Jack" Bloodgood, one of the best-known men about town in New York. Mr. Bloodgood became desperately ill during rehearsals, and his wife divided her time between watching at his bedside and going to the theater. Of course, the newspapers were filled with the account of the event which was agitating all society, and it added greatly to popular interest in the play.

[Illustration: _HENRY MILLER_]

"The Conquerors" not only brought Paul Potter and Frohman a great success, but it sped William Faversham on to the time when he was to become a star. The cast was one of the most distinguished that Frohman had ever assembled, and it included among its women five future stars--Viola Allen, Blanche Walsh, Ida Conquest, Clara Bloodgood, and May Robson.

* * *

By this time Henry Miller had left the Empire Stock Company and had gone on the road with a play called "Heartsease," by Charles Klein and J. I. C. Clark. It failed in Cincinnati, and Miller wrote Frohman about it. A week later the men met on Broadway. Miller still believed in "Heartsease" and asked Frohman if he could read it to him.

"All right," replied Frohman; "come to-morrow and let me hear it."

Miller showed up the next morning and left Klein and Clark, who had accompanied him, in a lower office. Frohman locked the door, as was his custom, curled himself up on a settee, lighted a cigar, and asked for the manuscript.

"I didn't bring it. I will act it out for you."

Miller knew the whole production of the play depended upon his performance. He improvised whole scenes and speeches as he went along, and he made a deep impression. When he finished, Frohman sat still for a few moments. Then he rang a bell and Alf Hayman appeared. To him he said, quietly:

"We are going to do 'Heartsease.'"

Miller rushed down-stairs to where Klein and Clark were waiting, and told them to get to work revising the manuscript.

When the play went into rehearsal, Frohman, who sat in front, spoke to Miller from time to time, asking, "Where is that line you spoke in my office?"

This incident is cited to show Charles's amazing memory. Miller, of course, had improvised constantly during his personal performance of the play, and Frohman recognized that these improvisations were missing when the piece came into rehearsal.

Charles now added a third star to his constellation in Henry Miller. He first produced "Heartsease" in New Haven. Charles Dillingham sat with him during the performance. When the curtain went down on a big scene, and the audience was in a tumult, demanding star and author, Frohman leaned over to speak to his friend. Dillingham thought he was about to make a historic remark, inspired by the enormous success of the play before him. Instead, Frohman whispered:

"Charley, I wonder if they have any more of that famous apple-pie over at Hueblein's?"

He was referring to a famous article of food that had added almost as much glory to New Haven as had its historic university, and for which Frohman had an inordinate love.

Henry Miller now became an established Frohman star. After "Heartsease" had had several successful road seasons, Frohman presented Miller in "The Only Way," an impressive dramatization of Charles Dickens's great story, "A Tale of Two Cities."

* * *

Charles Dillingham's friendship with Frohman had now become one of the closest of his life. He always accompanied Frohman to England, and was regarded as his right-hand man. Frohman had always urged his friend to branch out for himself. The result was that Dillingham assumed the managership of Julia Marlowe.

Dillingham presented Miss Marlowe at the Knickerbocker Theater in New York in "The Countess Valeska." Frohman liked the play so much that he became interested in the management of Miss Marlowe, and together they produced "Colinette," adapted from the French by Henry Guy Carleton, at this theater. "Colinette" inspired one of the many examples of Frohman's quick retort.

The "try-out" was at Bridgeport, and Dillingham had engaged a private chair car for the company. When Frohman tried to get on this car at Grand Central Station the porter turned him down, saying:

"This is the Marlowe car."

Whereupon Frohman spoke up quickly and said: "I am Mr. Marlowe," and stepped aboard.

The production of "Colinette" marked the beginning of another one of Frohman's intimate associations. He engaged William Seymour to rehearse and produce the play. Seymour later directed some of the greatest Frohman undertakings and eventually became general stage-manager for his chief. Frohman was now actively interested in Miss Marlowe's career. Under the joint Frohman-Dillingham management she played in "As You Like It" and "Ingomar."