CHAPTER XIII

SELLING ROASTED COFFEE AT WHOLESALE

How coffees are sold at wholesale—The wholesale salesman’s place in merchandising—Ten things every master salesman should know—Profit sharing for salesmen—Some coffee costs analyzed—Common sense in cost finding—Terms and credits— About package coffees—Coffee-selling chart—Various types of coffee containers—Labels—Coffee-packaging economies— Practical grocer helps—Coffee sampling—Premium method of sales promotion Page 139